Whole Story

The Official Whole Foods Market® Blog
April 9, 2018
 | 
Stonyfield calls itself "obsessively organic" and makes all its products without the use of toxic and persistent pesticides, synthetic growth hormones, antibiotics or GMOs.
March 19, 2018
 | 
Each serving-sized bag of SmartSweets gummy bears has 3g of sugar and is made with no artificial sweeteners or colors.
March 2, 2018
 | 
Traditional Medicinals is committed to social development projects funded in sourcing communities — and women and girls are the programs' greatest beneficiaries.
February 17, 2018
 | 
Whole Foods Market and Food52 partnered to highlight one of our favorite paleo-friendly condiments: Mike’s Hot Honey. The company's Brooklyn-based founder, Mike Kurtz, shares his passions for local agriculture and international flavor, plus pairings with Mike’s Hot Honey.
February 6, 2018
 | 
We’ve round up a few of our favorite DIY spa night tips, luxurious personal care products and homemade scrubs so you can have a little me time — at home.
January 18, 2018
 | 
For NuttZo founder and CEO Danielle Dietz-LiVolsi creating a better nut butter was more than a passion project, it was a family affair.
January 10, 2018
 | 
Meet Kuli Kuli and learn how they source moringa from womens' cooperatives and incorporate it into delicious superfood snacks.
January 3, 2018
 | 
Graham Fortgang, CEO and founder of MatchaBar, and his brother Max were on a quest that many busy people seek: they were looking for something to fuel their hectic lives.
December 26, 2017
 | 
Meet Flow Water, naturally alkaline Canadian spring water packaged in unique Tetra Pak containers.
December 14, 2017
 | 
Meet the Champagne House of J. Lassalle, a third-generation family business run from Chigny-les-Roses in northern France.
November 28, 2017
 | 
When doling out a piece of Changing Seas’ savory smoked salmon onto your appetizer plate or bagel, you might not realize that those very fish were tended to by a Nordic family whose rich fishing traditions are as timeless as the seas themselves.
November 23, 2017
 | 
Melissa Elsen and Emily Elsen are the sister duo behind the wild popular Brooklyn pie company, Four & Twenty Blackbirds. The Elsens have taken their family culinary traditions and blended them with their passion for seasonal ingredients and creative flavor combinations.
November 20, 2017
 | 
Meet Principe Prosciutto — so beloved by Italians, and now Americans too.
November 17, 2017
 | 
Discover why Kristen Bell loves this snack, and you should too.
November 17, 2017
 | 
Get to know handcrafted cotton activewear made with love.
November 9, 2017
 | 
Meet La Farm Bakery, a fusion of French style with fresh ingredients.
October 19, 2017
 | 
By partnering with regional farmers and governments, ITO EN has earmarked nearly 2,500 acres in Japan for tea plantations as of 2016 — mostly to revitalize aging farms and inject new interest among younger crowds through job opportunities.
October 11, 2017
 | 
This small mom-and-pop startup built a chip-changing movement to make snacks with coconut oil — and all for the love of their little boy, Jackson.
September 28, 2017
 | 
Here’s how a batch of ’shrooms became Back to the Roots, a slow-food business that grew from self-contained gardening kits to one that now feeds over a million New York City kids the first organic cereal available in American public schools.
September 21, 2017
 | 

In our new Supplier Stories series, we’re featuring our wonderful suppliers! So many of them have special stories, from women entrepreneurs to family farms to mission-driven folks who want to make a difference. Some are local — only available in a couple of stores — while others are growing along with us. Follow along as we share their tales.

September 13, 2017
 | 
A young couple with humble beginnings (one of Washington, one of West Africa) built a women’s cooperative that became one of the most successful fair trade body care businesses in the world. But before all that, they fell in love...and by “they,” we’re talking Olowo-n’djo Tchala and Prairie Rose Hyde, founders of Alaffia — a pair who grew up worlds apart, but managed to find each other and a shared mission of using handmade soaps to help save West African women from extreme poverty by giving them opportunities for fair pay and fulfilling work at one of the company's six cooperatives.
September 7, 2017
 | 

In our new Supplier Stories series, we’re featuring our wonderful suppliers! So many of them have special stories, from women entrepreneurs to family farms to mission-driven folks who want to make a difference. Some are local — only available in a couple of stores — while others are growing along with us. Follow along as we share their tales.

August 24, 2017
 | 

In our new Supplier Stories series, we’re featuring our wonderful suppliers! So many of them have special stories, from women entrepreneurs to family farms to mission-driven folks who want to make a difference. Some are local — only available in a couple of stores — while others are growing along with us. Follow along as we share their tales.

August 17, 2017
 | 

In our new Supplier Stories series, we’re featuring our wonderful suppliers! So many of them have special stories, from women entrepreneurs to family farms to mission-driven folks who want to make a difference. Some are local — only available in a couple of stores — while others are growing along with us. Follow along as we share their tales.

August 10, 2017
 | 
Justin’s snacks have found homes in lunch boxes across the country — but it was at Whole Foods Market where their grocery store journey began.
August 3, 2017
 | 
In our new Supplier Stories series, we’re featuring our wonderful suppliers! So many of them have special stories, from women entrepreneurs to family farms to mission-driven folks who want to make a difference. Some are local—only available in a couple of stores—while others are growing along with us. Follow along as we share their tales.
July 27, 2017
 | 
Bobo’s Oat Bars make for a perfect lunchbox filler or after-school snack—but without a girl named Bobo, they never would have happened. Here’s how a rainy-afternoon snack turned into a small-batch business that still uses the same four-ingredient recipe.
March 21, 2015
 | 

Blake Mycoskie is the Founder and Chief Shoe Giver of TOMS, and the man behind the One for One® movement.

August 6, 2014
 | 
In the last seven years, we’ve seen the incredible impact our customers can have on communities around the world. TOMS started as a shoe company, but quickly grew into the One for One company with the addition of TOMS Eyewear, continuing to use business to change lives.
May 3, 2013
 | 
Learn how Organic India creates their ghee, teas, herbs, spices and wellness supplements with care and empowerment.
April 26, 2013
 | 
The folks at Way Better Snacks have revamped the classic tortilla chip with sprouted grains, beans, seeds and other simple ingredients that pack party-worthy flavor.
April 25, 2013
 | 
Dedicated to deliciousness for all, So Delicious has spent the last 25 years making creamy, non-dairy creations everyone can enjoy, including coconut milk, soymilk and almondmilk frozen desserts, cultured products and beverages. Here’s their story.
March 31, 2013
 | 
Find out how Guayakí brought yerba mate back into the shade and into the international spotlight.
March 30, 2013
 | 
Food allergies never stopped Hilary Brown from enjoying what she eats. In fact, they inspired her to create “The World’s Best Veggie Burger.”
March 29, 2013
 | 
“Uncle” Matt McLean knows just what it takes to get the most flavor out of fruit for his organic juices — and what it doesn’t. Read on to find out how he took the family business back to its organic roots.
March 8, 2013
 | 
At Nature Fed, the chickens always come first. Find out more about their Non-GMO Project verified eggs in our ongoing series.
February 22, 2013
 | 
Chocolate tastes even more divine when you’re making a difference with every bite. Find out how Divine Chocolate makes it possible.
February 8, 2013
 | 
In the late 1940s, Dr. Emanuel Bronner created his homemade soaps to promote a message of world peace. Find out how Dr. Bronner’s products continue to do so through the company’s responsible sourcing and support of community development projects.
January 25, 2013
 | 
When life gets busy and the frozen foods aisle beckons, EVOL Foods founder Phil Anson sees no reason to put your priorities on ice. Learn about EVOL’s mission to inspire people to care about where their food comes from.
January 11, 2013
 | 
Bob Moore of Bob’s Red Mill uses old-world techniques of stone milling, yet stays on the cutting edge when it comes to gluten-free products. Learn more about what keeps Bob coming to work every day with a passion for whole grains.
December 22, 2012
 | 
Rip Esselstyn, a former firefighter and triathlete, changed the lives of his fellow firefighters with plant-based foods. Check out how he’s turning around convenience foods with options that are plant-based, nutrient-dense and minimally processed.
December 7, 2012
 | 
Like many big ideas, the notion for Q Drinks started with a party conversation. Learn how they source the best ingredients such as cinchona bark, real ginger root, Himalayan salt and more to make their superior sodas.
November 23, 2012
 | 
Cookies can be one of life’s simplest pleasures—unless you’re a kid with food allergies. Lucy Gibney’s son was diagnosed with severe food allergies, so she began Lucy’s Cookies, made without milk, gluten, eggs, peanuts or tree nuts.
November 9, 2012
 | 
Get the story behind Field Roast and how they blend European charcuterie and Chinese Mien Ching traditions to produce grain-based vegetarian proteins. They’ve created flavors and textures so convincing, even die-hard meat lovers often think they’re eating the real thing.
October 26, 2012
 | 
Method made waves by packaging their unique cleaning products with 100% post-consumer-recycled materials. Learn how they’re taking this sea change to the next level by adding ocean plastic collected from the beaches of Hawaii to the mix.
October 12, 2012
 | 
Hiball makes sparkling energy drinks without the syrupy-sweet taste, sugar and calories of other energy drinks. Learn more about their beverage innovation (and innovative packaging too!).
September 21, 2012
 | 
Arrowhead Mills offers over 100 different products from baking mixes to hot cereals and nut butters. Find out how this household-name company has stayed true to its roots.
September 7, 2012
 | 
From their first taste of a black rice called hei mei during a trip to China, Caryl Levine and Ken Lee knew they wanted to import rice varieties from around the world. Learn more about Lotus Foods.
August 10, 2012
 | 
The world’s first organic ready-to-drink nutrition shake was created by Andrew Abraham after a life-changing diagnosis. Learn more about the story behind Orgain.