Whole Story

The Official Whole Foods Market® Blog
July 15, 2015
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Savvy Summer Skincare

Summer fun has begun! Longer days give us more time in the yard, at the park, on the trail and in the water. Whether your plan is to relax or play hard, or maybe a little of both, be sure to be smart about skin care.

June 17, 2015
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Summer is a great time to widen your workout options. Of course, it’s easier to be adventurous when you have the right tools. That’s why Whole Foods Market® is pleased to release our Ready for Action summer survival kit on June 27th. Hurry! It’s only available for a limited time while supplies last.
June 4, 2015
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Our friends at Aura Cacia shared a recipe for DIY beard oil made with whiskey and plant oils. It’s time to grab your vintage-style whiskey flask and get crafty!
May 23, 2015
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From heat and humidity to sweat and sun, music festivals present a myriad of challenges for pretty hair. I took a quick poll of my festival-fanatic friends to find out how they stay cool and look cool too. Here are their top six tips.
May 21, 2015
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Was your first experience with sunless tanner not a particularly sunny one. Never fear! Sunless tanners have come a long way. For a sun-kissed glow without the harmful rays, read the product instructions carefully and follow these four simple tips.
May 3, 2015
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Cosmetics

Contemplating a little spring cleaning of your makeup bag? There’s no time like the present to toss out empty containers and make the switch to summer’s vibrant palette!

April 23, 2015
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I love to pamper my skin with thick, luxurious body butter. Know what I don’t love, though? The artificial fragrance in so many store-bought body butters. That’s why I was so excited when our friends at Aura Cacia shared this DIY recipe for Citrus-Cocoa Body Butter.
April 2, 2015
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Does anyone really identify with the idea of “anti-aging” skincare? Here’s a bit of a re-frame: What if we think in terms of “pro-aging” skincare? In my book, being pro-aging means it’s never too early to practice prevention — and never too late to look great.
February 25, 2015
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It’s no secret that plants are powerful. Research continues to reveal how plant essences bring physical and mental benefits. We’ve simplified the world of essential oils to help you get started with this natural approach to self-care.
February 11, 2015
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Our trusted Quality Standards prohibit 50 questionable ingredients that are commonly found in all kinds of body care products—from blush to baby wash!
February 5, 2015
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If cold winter winds and heated air have left your lips worse for wear, pamper your pucker with a quick DIY lip scrub.
October 2, 2014
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Fall weather brings its own special skin-care challenges. If your skin is looking parched this make-at-home facial mist delivers dewy, glowing skin at a moment’s notice. It’s the perfect purse-size companion for fall parties and holiday travel.
August 22, 2014
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Acne care has come a long way since the days when neon-blue astringent was once the weapon of choice. Here are a few tips for making smart choices in the modern-day skin-care aisle.
August 7, 2014
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A few of my friends swear by dry shampoo saying it pumps up the volume, adds lift and absorbs excess oil. My hair is short and it always sticks straight up, but I was still curious about a product that could refresh my scalp between shampoos.
May 28, 2014
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Susan “Suki” Wattik is the Associate Global Coordinator for our Whole Body departments and a dedicated devotee of all things body care. We were recently wowed by her knowledge of exfoliation and asked her to offer a few tips for summer skin care.

How is exfoliating your body different from exfoliating your face?

April 29, 2014
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I’m especially wary of eye makeup remover with mineral oil or other petroleum by-products. Thankfully, this simple DIY recipe will dissolve even the most stubborn makeup with just three plant-based ingredients.
April 10, 2014
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If you’re feeling a bit blah from the dark days of winter, a good blush can refresh your look and highlight your natural features. Here are a few tips for choosing a blush that’s right for you.
March 6, 2014
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The delicate skin around your eyes get a workout every time you smile, laugh or squint. Age, dryness and sun exposure also contribute to fine lines and wrinkles around your eyes. Fight premature aging and choose an eye cream that’s tailored to fit your skin’s needs.
February 6, 2014
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Get our DIY hand scrub recipe
January 14, 2014
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The start of a new year is the perfect time to take inventory of not only your life, but also of what you need to detox from your beauty cabinet.

You may be wondering, “How do I know when my natural makeup and skin care have gone bad?” or “Do I really need to throw out my mascara after just 3 months when it still works fine after 5 months?”

December 14, 2013
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Shimmering, gilded eyes are an easy, quick way to go from day to night and be party-ready in a flash!
October 24, 2013
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Model: Sarah Voigt. Hair, Makeup and Styling: Kristen Arnett. Photos: Evi Abeler.

October 2, 2013
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The crisp air and crunchy leaves of fall signal a new season! Just as the colors change, so do our skin and appetites. Autumn’s bounty of crisp and crunchy apples are the star ingredient for this “wear it or bake it (or both!)” beauty article.  

Presenting the “Apple Crumble Scrub”!

June 8, 2013
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To help summer hair, try “Hair Dressing” -- great for feeding your tresses and your body with natural ingredients right from the kitchen.
May 13, 2013
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Parfait ingredients

A Treat for Skin (and taste buds!)

Summer brings warm, sunny days and berries in abundance! Does anyone else wait all year to scarf down nature’s good-for-you, sweet snacks by the handful – or is it just me?

December 23, 2012
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Learn how to create sexy, smokey eyes—without putting suspicious ingredients on your sensitive lids.

I love New Year’s Eve because I love old-school glam. A velvet cape inherited from grandma? Perfect! A silver lamé frock from a thrift store? Uh-huh! Rhinestone earrings? Feather boa? Sequined evening bag? Yes, yes, yes! Everything is permitted on New Year’s, as long as it’s glittery and elegant and fun.