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Engine 2 Foods

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series. UPDATE: Thanks to everyone that entered. Congratulations to our randomly chosen winner, Gary!

Rip Esselstyn, creator and author of The Engine 2 Diet, is also a former firefighter, triathlete and son of a physician. It’s no wonder he’s passionate about health and wellness.

Engine 2 Foods

“My father conducted research around heart disease and diet,” Rip explains. “I’ve always been inspired by the work he does.”

Rip spent a decade as a professional, world-class triathlete and 12 years as a firefighter. He first developed the plant-strong diet for his colleagues at Station 2 in Austin, Texas, and the results were dramatic.

 “We had some guys who were overweight or had high cholesterol and together we turned that around,” Rip says. “They learned that plant-based foods could fill them up without filling them out with minimal salt, low fat, no added sugar and minimal processing.”

Engine 2 Foods

The fire station success story garnered national media attention, and a New York Times best-selling book soon followed. Then in 2009, a partnership with Whole Foods Market® led to the development of an exclusive line of Engine 2 foods (starting with hummus, salsa and organic crispbreads) designed to make it easier for more people to transition to a plant-based lifestyle.

Rip’s mission is to encourage people to eat more fruits, vegetables, whole grains and beans, and the Engine 2 product line is a natural fit with Health Starts Here®, Whole Foods Market’s healthy eating initiative.

Engine 2 Foods

Rip's Big Bowl cereal brings together a bountiful blend of four wholesome whole grain cereals: rolled oats, shredded wheat, wheat berries, and sprouted grains nuggets. These core ingredients are topped off with the omega-3 all-stars: ground flaxseed and walnuts. For added goodness, we include big, bold raisins in Rip's Big Bowl Original for extra sweetness in every bite! It's a filling and healthy way to start the day.

What changes are you making for the New Year?

The fine print: No purchase necessary. Promotion ends January 15, 2013, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.

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988 comments

Comments

Joyce Carter says …

I plan to start eating better and exercise more. And also to look more to the positive side of things instead of the negative.

Amy Lane says …

I have steadily been reducing the amount of meat we eat, my husband is a big guy - and one of the things he complains about is being hungry - I will continue to "reprogram" him in 2013, so that we can both be healthier throughout our lives. Your Engine 2 Rip’s Big Bowl Original cereal looks great - like it would provide us both the kind of morning fuel we need! Would love to try it out! Thanks

Nancy Moore says …

I am planning to help my mom eat more vegetables and personally exercise more.

Mary Ann Ludwig says …

I'm trying to eat healthier cereal and have been trying Engine 2 Plant-strong Rip's Big Bowl. I like the one with the bananas the best. It's filling and not sweet, has a combination of grains and fiber that are satisfying.

Nancy Tourtellott says …

I've done the 28-day challenge before and I'm jumping right back in on January 1st. I never felt better than when I was plant-strong, this time it needs to be more permanent.

Jared says …

More running!!

Deanna says …

I would like to totally remove meat from my diet in the new year.

marc popkin says …

i love whole foods

Joanne Schultz says …

I am trying to include more whole grain products in my meals. Thanks for the giveaway!

Lee says …

My plan for the New Year is to participate in a 30day Whole Health Detox class at my ND's office in January. I plan to begin eating healthfully again. It's time to dig out my books (Prevent & Reverse Heart Disease & The China Study) & add the Engine 2 Diet book to my collection. I am very excited to hear that WF carries Engine 2 products & I can't wait to try them!

barbara wright says …

I'm going to focus on my health more than my weight in the coming year. I'm going to work on balance and yoga on my wii fit and not be so focused on the calorie burning part

Lauren says …

I'm adding yoga to my routine twice a week!

Sophia says …

I want to start treating myself better, stop binge eating before bed, focus more on the positive and wonderful things I have in my life, live in the moment and not stress about work and my future as much.

Tina says …

Generally speaking, I'm a healthy eater. I'm a vegetarian, prefer organic foods, and am not a big sugar eater. Then I have the binging moments. In the new year, I'd like to get to the point where those pretty much disappear. There's no reason to never have a splurge but my splurges tend to last for at least an entire day and that is ridiculous. products like Engine 2 should help me tone that stuff down.

Samantha Polski says …

I have am eating a diet that's full of whole foods! Good-bye processed junk!

Blessing E says …

Next year I will learn Spanish and also learn how to make my own household cleaners.

Sara W says …

I want to try and eat even more veggies and less starches each meal.

Rachel says …

Reducing refined sugar/flour and increasing nutrient density in 2013!

KATHYLYN BARNHILL says …

I'm meeting with a trainer tomorrow for a fitness evaluation. Eating healthy with good food would be a wonderful addition to my training program.

Jennifer Smietana says …

Increase my workouts from 3-5 days a week to 5-7 days a week.

Carolyn says …

Cutting out bacon

joanne mckearney says …

I am drinking more water!! and eating more grains for 2013!!

susan says …

Trying to cut out white flour products is our first start at eating healthier

Gary Bailey says …

Have been vegan for 18 months now. Rip and his father's books set me on the path. I had a major cholesterol problem and could not take meds. Lost 45 pounds and dropped my cholesterol by 100 points. Thanks Rip and Caldwell. Life changing and well worth it. BTW I am 70 and going strong.

Amy Daniels says …

I'm going to the prevent and reverse heart disease diet next year! I plan to get my husband to try it too.

Joanna Vamplew says …

I've made severe attempts at going mostly vegan. I am familiar with Rip and was very excited to learn that he now has a product line. It has inspired me to try again.

Joanne says …

Drinking more water!!

Richard Hickey says …

I am following Dr. Esselstn's diet. I would love to be able to pirchase Rp's Big Bowl, crisp bread, salsa, and salsa.

DAVID says …

i have lost 70 pounds,by eating fruits,vegetables,nuts,seeds,and sprouts. just call me vegan. would like to try your cereal.

Crystal Batignani says …

Would love to try this product!

Margaret Smith says …

My husband and I took the Whole Foods Engine 2 Challenge at Park Lane Dallas last January and are very proud to say that we have become plant strong advocates. We are thrilled with our new meals and feel healthier and happier since adopting this new lifestyle.

Alice says …

Wow Rip looks lean and strong. That's my family's goal for 2013.

Alaina Kommer says …

I'm committing to 365 days of yoga and I'm going to try the Eat to Live plan.

Michael Alafriz says …

Changing my meat based diet towards more plant based diet with more whole grains, legumes and fresh fruit while weaning out salt, processed or refined grains and packaged foods.

Sunnie says …

TO exercise more, I really like to. Im in shape but exercising helps with my self esteem.

Jimmy says …

I'm eating a salad w/ dinner each night...

Bill Lamensdorf says …

Sounds yummy!!!

Kelli says …

We're getting a family membership to the YMCA and making a schedule so that my husband and I each get to go regularly. Since I went back to work (after staying home with my kids for a year and a half) I have been out of control. Reclaiming my health in the new year!

Emily says …

I'm on board the Engine 2 Diet. Got the book. Buy lots of fruits, vegetables, beans and whole grains at Whole Foods. I've lost several pounds and looking better all the time. It's great to be healthy! I'd love to win some of Rip's products!

Cynthia Winkelmann says …

Would love to try this cereal. What a great way to start the New Year off to try to be healthier

Vanessa Vazquez says …

I got a juicer for Christmas so I am adding fresh juices to my diet and I am going to try to replace one meal a day with juice.

anne says …

Eat more fibre and greens.

Brenda says …

Love to try it, always want to improve my eating habits. I like the name. Have a son-in-law is a fire chief and 2 grandchildren fireman/firewomen. want to share it with them. Thanks

april vogel says …

to eat healthier

Judi B says …

I am planning on eating more fruits and veggies, less red meat this year!

Dee Seahawk says …

To eat healthier! More fresh fruits and veggies and less meat and sat fat!

Rev Ryan Calderone says …

Engine 2's Program has changed our lives - literally. Armed with knowledge and fueled with energy and health we will be growing 90% of the food we eat. Additionally, our Worm Farm will be expanded as will our workshops on vermiculture and eco-friendly living. Thanks Rip and the Engine 2 Team!!!

Dana Gibson says …

After reading Green For Life, I am adding a green smoothie to my daily regimen and more raw foods.

Captain K says …

I love cereal!

Allen says …

Going to start back up on the Engine 2 diet and would love a case a cereal to kick things off

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