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Engine 2 Foods

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series. UPDATE: Thanks to everyone that entered. Congratulations to our randomly chosen winner, Gary!

Rip Esselstyn, creator and author of The Engine 2 Diet, is also a former firefighter, triathlete and son of a physician. It’s no wonder he’s passionate about health and wellness.

Engine 2 Foods

“My father conducted research around heart disease and diet,” Rip explains. “I’ve always been inspired by the work he does.”

Rip spent a decade as a professional, world-class triathlete and 12 years as a firefighter. He first developed the plant-strong diet for his colleagues at Station 2 in Austin, Texas, and the results were dramatic.

 “We had some guys who were overweight or had high cholesterol and together we turned that around,” Rip says. “They learned that plant-based foods could fill them up without filling them out with minimal salt, low fat, no added sugar and minimal processing.”

Engine 2 Foods

The fire station success story garnered national media attention, and a New York Times best-selling book soon followed. Then in 2009, a partnership with Whole Foods Market® led to the development of an exclusive line of Engine 2 foods (starting with hummus, salsa and organic crispbreads) designed to make it easier for more people to transition to a plant-based lifestyle.

Rip’s mission is to encourage people to eat more fruits, vegetables, whole grains and beans, and the Engine 2 product line is a natural fit with Health Starts Here®, Whole Foods Market’s healthy eating initiative.

Engine 2 Foods

Rip's Big Bowl cereal brings together a bountiful blend of four wholesome whole grain cereals: rolled oats, shredded wheat, wheat berries, and sprouted grains nuggets. These core ingredients are topped off with the omega-3 all-stars: ground flaxseed and walnuts. For added goodness, we include big, bold raisins in Rip's Big Bowl Original for extra sweetness in every bite! It's a filling and healthy way to start the day.

What changes are you making for the New Year?

The fine print: No purchase necessary. Promotion ends January 15, 2013, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.

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988 comments

Comments

Laura says …

I have always made it a goal to eat a balanced diet. I hope to be a good example for my 2 kids. (My 16 yr. old daughter's been vegetation for two years now). This cereal would be great to incorporate in our diet. I've gotten a head start before the new year and hope to continue the routine. I would love to try "engine 2" cereal!

Karen Saunders says …

I feel I've done a great job with incorporating more fruits, veggies and sprouted whole grains into my diet but the biggest and most challenging change will be trying to wean myself off of cheese and regular pasta. Wish me luck!!

Eugenie says …

I'm going to try to get some aerobic exercise at least 3 times per week.

Bobbie Bateman says …

I plan on adding more whole grains and fresh fruit and veggies.I will try to cut out all white sugar and flour!II want to cut out fake meats replacing them with the whole grains.

Michele Hemming says …

I would love to try it!

luci says …

I am trying to find and eat more wholesome foods. I think the healthier the food the better your body works and feels.

Michael Coates says …

I made this from the Engine 2 diet book after taking a class at Whole Foods. Good stuff, and this shortcut is appreciated.

Paul Busch says …

I'm trying to reduce foods that cause inflammation, which I think will take some experimenting. I don't think everybody gets inflammation from all of the same foods, even though some things tend to be almost universally inflammatory.

Howell says …

This year I plan to work out more at the gym and eat more meals based on legumes.

Ashley M says …

My New Year's plans are to eat healthier (cut processed foods out), exercise more and meditate some. I hope to read more, get back into school and have more fun! Also, I want to nurture myself with massages and other healthy practices to be an all around better friend, daughter and hopefully wife one day.

Yumi Takahashi says …

I'd like to reduce my intake of sugar in general, and to focus primarily on plant based, unprocessed foods as much as I can for the new year. Shopping at Whole Foods always inspires me to stay on track, and I love that they support local purveyors and suppliers as well as donating to great causes.

Karen Vivet says …

The Engine 2 Book is fantastic. I would really like to try the cereal!

Linda Carrey says …

I am making a commitment to exercise more in 2013 now that I have retired and have a gym membership I enjoy Zumba but my knees and feet don't always want to move in time with the music. I eat healthy. I just need to burn more calories.

Jon says …

I am going to try to work in the garden more often so that I can get more fresh veggies year round!

Carmen says …

I plan to wake up earlier so I can take the time to eat a hearty breakfast each morning! Would love to try Engine 2 Rip's Big Bowl Cereal :-)

Carmen says …

I plan to wake up earlier so I can take the time to eat a hearty breakfast each morning! Would love to try Engine 2 Rip's Big Bowl Cereal :-)

M melendez says …

We are trying to eat breakfast every day! It's a start. :-)

Melba says …

Cutting down on sugars and eating way more veggies is a goal of mine for the coming year. I want to set a good example for my kids. They love firemen, so saying a fireman created a product would really excite them.

Vilma says …

I'm so excited to finally try Rip's cereal. I printed his recipe a while back and have been making my own version of it. I eat it for breakfast regularly and add my own green smoothie to it instead of milk. I know it sounds weird but it's so yummy! I even add some fresh chopped banana, kiwi and grapefruit on top. It's the best breakfast and I feel so great afterwards. Also, I've been 90% vegetarian the last 6 months and hoping to go vegan in 2013.

Pamela MCCrory says …

Working on going Vegan since I read Caldwell Esseltyn's book. It's hard but so worth it!

Susanne says …

Trying to eat more plant-based foods and would love to try this.

Deb E. says …

I've been eating less and less processed food and for the new year, plan to try a raw diet.

Elaine says …

I'm slowly transitioning to more and more veggies, especially leafy greens, which I love. They just take a little more prep time, and it's worth it. Here's to a green New Year!

Lois Hart says …

Less and less caffeine!

LIzzM says …

I am joining a gym and eating more veggies!

Lois Hart says …

Less Caffeine. More Sleep.

Gina Paduano says …

I've been vegan for 2 years now. I am a junk food vegan, because I'm a food addict. I'm sick of misrepresenting vegans as unhealthy, so for my new years resolution I will start eating the whole food diet I know I should be eating.

Stefanie says …

I would love to try these cereals. For the new year I am trying to get healthy by eating more fruits and vegetables and buying natural products with whole grains.

ellie leshansky says …

I would love to try this.it sounds wonderful

Beth says …

Planning to continue my plant strong approach to eating. Have met Rip in person a few times at your events. Thanks WFM.

joann says …

For the new year I will be trying to bring more whole grains into my diet. Also important to me is calories. It has to taste and look good. This cereal seems like it will mean all my requirements.

Terri David says …

I already eat a plant-based diet, and have seen dramatic changes. All my allergies disappeared when I stopped eating meat, and, of course, I stopped taking the allergy medications that had so many bad side effects. My doctor says I'm as healthy as a horse. I do tend to eat too much so I will make an effort to eat less.

Kathy says …

I have been decreasing the amount of protein I eat and replacing it with vegetables. I'm eating the same amount of food, yet providing my body a better balance.

Ellen Burr says …

I have resolved to start (and stick with) a plant strong eating regime, add some exercise and lose weight!

Christina says …

To start the New Year without artificial sweetners and junk food. To eat whole foods.

Cynthia says …

Changes for the new year include utilizing more greens in diet - kale, swiss chard, arugula, etc. and finding substitutes for cooking with oil.

Christi says …

I'm taking the plung in 2013. my goal is 80% plant strong for year 1!

William says …

Starting w the New Year, I'm committing to cut back on my meat (especially beef) intake, get my butt to the gym, eat more veges & fruits & reduce my meal portion sizes = Lose Weight = Live better & longer!!

Sarah S says …

I have lost approximately eighty pounds in the last two years by trying to eat less processed food. In doing this I have learned to love vegetables, beans, fruit and nuts. Kale and old fashion oats have become my new best food friends! By the way I love the "Kale" tee shirt. Where can I get one? With all this said in my busy life there are times I need a good healthy cold cereal to have when I am rushed and hungry for a cold breakfast of good eating. I would love to try it. In 2013 I want to lose five more pounds and increase my walking distance and ride my bicycle more. Here is to a healthier 2013 for all!

Brenda Thompson says …

Looks like a great book. Always looking for more plant based recipes

Stephanie says …

I will be getting back "on the wagon" after overindulging this holiday season. As for Rip's Big Bowl, I'm glad it's now a cereal in a box, because buying the separate ingredients according to his recipe was cumbersome. I'm looking forward to trying it.

Elesha says …

The cereal sounds yummy! As a vegan, I'm always interested in tasty, healthful all-plant foods to add to the repertoire. In 2013, I'd like to increase the variety in my diet by cooking more and relying less on plain frozen vegetables for dinner... though I love broccoli! And, I need to add more strength-building activities to my exercise regime (which is currently heavily aerobic in nature).

Elizabeth says …

One change I will be making is at each meal to just eat until I am 80% full. This translates to stop eating when you first feel that twinge that you are getting satisfied or full. Another change is at lunch and supper meals to have my plate contain 50% vegetables, 30% lean protein and 20% whole grain carbs.

DK says …

Butter only on weekends

Susie says …

This story has inspired me to infuse a healthier diet for my son. I look forward to stopping in and checking out this new line. Cheers to a new year diet I can stand behind.

Linda says …

I will continue to eat more omega 3 rich foods...

Amber K says …

After watching his father in a documentary, my whole family went vegan in July. We have made dramatic changes in our lives and are determined to continue down our path of progress. My goal is to inspire our friends and other family members to make vegan food a constant part of their diet. With a new Whole Foods in our area, our availablility of vegan products will make it even easier for us to thrive in this new, healthy lifestyle.

Terri says …

I'm going to eat more whole food plant based foods and drink more water.

Leslie Botko says …

I have heard good things about this healthy eating plan and would love to try it.

Sandra Kellogg says …

On a continuing diet improvement journey to increase the amount of whole grains, fruit, and vegetables that I eat. Very interested in trying Rip's Big Bowl whether I win it or buy it!

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