Whole Story

The Official Whole Foods Market® Blog

Frozen Just Got a Lot Cooler

Confession time. There may have been times in my life when I’ve relied on frozen food to feed everyone from me to my family to a whole party of people. I may also have sprinkled it with parsley and called it homemade.

Why don’t we want to admit to our frolics with frozen? Well, frozen food is convenient, but is often loaded with questionable ingredients like hydrogenated oils and artificial preservatives, flavors and colors.

Here at Whole Foods Market®, we took a good hard look at what we’d want in the freezer aisle, and made an entirely new line of frozen pizzas, dinners, appetizers and desserts. Of course, like all food in our stores, they meet all our quality standards. But the best part? They taste incredible. Now I get to spend more time eating a delicious, quality meal rather than cooking one. And I am more than happy to admit it!

Take a look. (Word of warning, you may drool.)

Wood-Fired Pizza at Home

Not your average frozen pizza pie, these Schiacciata-style (means “squashed” in Italian) pizzas feature a thin crust perfectly suited to a quick bake in a wood-fired oven where it browns and crisps to perfection.

Still building your backyard wood-fired oven? Fret not. We’ve par-baked these in an authentic one (in Italy!), so all you have to do is heat and serve for that same great Italian taste. It’s a main dish for two or a delicious addition to your appetizer table.

Date Night Any Night

Our grown-up skillet meals for two are not your run-of-the-mill frozen dinners. Ready in seven minutes or less, you can enjoy worldly cuisine together at home with no fuss or takeout tipping.

The Italian meals are created in Italy with the aromatic cheeses that make them irresistible — look for Penne all’Arrabiatta, Fettuccini Alfredo, Gnocchi Quattro Formaggi and more.

And the Asian meals, including Orange Chicken and Broccoli Beef, tantalize the taste buds with complex sauces, crisp vegetables and chicken or beef from animals raised without antibiotics.

Entertaining Done Easy

Want an impressive spread in minutes? Just heat these new appetizers, serve and party!

Recipes from India to China make for perfect appetizers — think samosas, potstickers and egg rolls — featuring vegetables seasoned with authentic herbs and spices, traditional cooking methods and chicken and pork from animals raised without antibiotics.

A quality leap above what you may have relied on before, our new selection will have your guests wondering if you snuck in a caterer.

New Luscious Desserts

Sweet. Creamy. Gooey. Dessert better be darned good, or why bother? We created these special desserts for when your meal for two won’t be complete without one — or for when it’s just you and you want a nice treat.

Made with the same high-quality ingredients you find throughout our store, each is a delicious experience that makes dessert worth it. With choices like Caramel Apple Blossoms, Caramelized Panna Cotta, Chocolate Lava Cakes and Chocolate Chip Lava Cookies, you should really grab a few. They keep in your freezer so they’ll be there when you need them.

Do you turn to frozen foods for convenience? Which of these will make an appearance in your grocery basket?