Business is Heroic

By Kate Lowery, January 14, 2013  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

In Conscious Capitalism, John and Raj, stress that free enterprise capitalism has been the most powerful creative system of social cooperation and human progress ever conceived, but its perception and its role in society have been distorted. Now is the time to demonstrate to a skeptical world the truth, goodness and heroism of capitalism rather than perpetuate the false stigmas of selfishness, greed and profit maximization. They wrote this book to start a revolution of sorts to help show that businesses are the greatest value creators of all, with the power to push humanity upward for continuous improvement. Check out what John has to say about business being heroic:

Let Conscious Capitalism inspire you. Want to know more? Find lots of details in our pressroom and at academyforconsciousleadership.com or at consciouscapitalism.org.

Categories: Concious Capitalism

Win6 for Concious Capitalism

By Kate Lowery, January 13, 2013  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

In Conscious Capitalism, John and Raj show that reinventing capitalism to “conscious capitalism” is an extraordinarily powerful system of value creation mutually benefitting all stakeholders involved. It is a common mindset that there are winners and losers in life like in sports, elections, ratings, etc., but the co-authors point out that business is not a zero sum game; it is actually the ultimate positive sum game when businesses operate with higher purpose beyond profits and create value for all involved. They like to call it “Win6” and John explains it well here:

Let Conscious Capitalism inspire you to Win6. Want to know more? Find lots of details in our pressroom and at academyforconsciousleadership.com or at consciouscapitalism.org.

Categories: Concious Capitalism

Liberating the Heroic Spirit of Business

By Kate Lowery, January 12, 2013  |  More Posts by Kate Lowery

John Mackey, along with co-author Raj Sisodia, business professor and co-founder of the Conscious Capitalism Institute, lays out a bold blueprint for capitalism in their fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.”

In Conscious Capitalism, John and Raj explain how capitalism “is inherently good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity.”

Check out what John has to say about why they wrote this book:

Let Conscious Capitalism inspire you. Want to know more? Find lots of details in our pressroom and at academyforconsciousleadership.com or at consciouscapitalism.org.

Categories: Concious Capitalism

Conscious Capitalism: A New Book by our Co-Founder and Co-CEO, John Mackey

By Kate Lowery, January 11, 2013  |  More Posts by Kate Lowery

When you think about the word “conscious,” what words come to mind? Aware? Mindful? Awake? What about “capitalism?” Selfish? Greedy? Unethical? Unfortunately there are plenty of people out there who don’t have a very positive perception of business in general. But what happens when you combine the concept of consciousness with capitalism? John Mackey, Whole Foods Market®’s co-founder and co-CEO, along with Raj Sisodia, a business professor at Bentley College, address that concept in their new book, Conscious Capitalism: Liberating the Heroic Spirit of Business.

Check out this short video of John explaining why he and Raj wrote this book:

As you probably know from shopping in our stores, the way we do things in our company is different from the norm. But we’re not alone. Many successful companies are actualizing their higher purposes to do good in the world. In Conscious Capitalism, John and Raj share the Whole Foods Market story, as well as the success stories of other well-known companies like The Container Store, Trader Joes, Southwest Airlines and many others, to illustrate how conscious businesses that are operating with a higher purpose can — and do— create value for all.

“Conscious capitalism” is helping lead many businesses to long-term success at a time when consumers are looking for more meaning in the products they buy and the companies they do business with. Let’s face it, businesses that pursue profit above everything else will lose their relationships with customers and with their other stakeholders, and will eventually fail. It’s exciting to feel that the tides are changing for the better. 

If you believe in the inherent good of capitalism and that business can and should create value for society as a whole, then check out this book! 

Conscious Capitalism: Liberating the Heroic Spirit of Business is available to purchase from online booksellers and bookstores.

The book is also being sold at all Whole Foods Market stores and the profits from copies sold in our stores will go to the Whole Planet Foundation®. Whole Planet Foundation supports poverty alleviation and entrepreneurship through microcredit in communities worldwide that supply Whole Foods Market stores with products.

Do you believe in the power of “conscious capitalism?” Share your thoughts in the comments below.

Categories: conscious capitalism

The Moral Case for Capitalism

By John Mackey, August 13, 2012  |  More Posts by John Mackey

At FreedomFest 2012, I sat down with Reason's Matt Welch to discuss how businesses create value, the politicization of "organic," and the need to shift the narrative of capitalism. Thanks to Reason for allowing me to share the interview here on my blog.

Categories: conscious capitalism

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