Whole Story

The Official Whole Foods Market® Blog

Let’s talk about GMOs at Whole Foods Market

At Whole Foods Market, we believe consumers have the right to know how their food is produced and this includes whether or not it contains Genetically Modified Organisms (GMOs).

The YouTube video showing our store Team Members giving conflicting responses to a question about GMOs reminds us that while we try to keep all our 70,000 Team Members up-to-speed on the latest information, clearly we need to do more. Some products in our stores DO contain GMOs – just like any other food store in the country, due to the pervasiveness of GMOs – and we need to do a better job of making sure our Team Members understand this so they can provide customers with the facts.

I hope you don’t believe the claims that Whole Foods Market is coaching its Team Members to give false information to its customers, because it’s completely untrue. The idea goes directly against who we are as a company – for years, we’ve worked hard to provide as much information as possible about our products to our customers.

Here are some things about Whole Foods Market and GMOs that you didn’t see in the video – we have:

  • Invested hundreds of thousands of dollars in putting our house brand products through third party non-GMO verification.
  • Worked tirelessly over the years to support organic agriculture to provide the largest variety of organic products that are grown without GMOs seed per the USDA National Organic Standards.
  • Worked one-on-one with hundreds of our supplier partners to encourage them to get their ingredients from Non-GMO sources.
  • Supported mandatory product labeling measures over the years, most recently including California’s Proposition 37 and Washington state’s Initiative Measure 522, with the hope that the state efforts lead to one federal standard.
  • Helped inform and educate our Team Members and shoppers about the complex issue of GMOs and their prevalence in the country’s food supply.
  • Celebrated Non-GMO month every October with displays, signage, and this year a sale, in our stores.
  • Worked hard to provide as many Non-GMO choices for customers as we can.
  • Put close to 5,000 Non-GMO Verified items on our shelves and done more than any other retailer to support Non-GMO verification and prioritize Non-GMO grocery brands.

Our promise to customers is that we will be further educating our Team Members to give good, clear information about GMOs, so that they are providing facts to those customers who have questions. One way we’re ramping up that education is by putting up GMO information centers in our stores for customer and Team Member education. The first ones go up on October 1 in our California stores.

 

Whole Foods Market has publicly stated its support of California’s Proposition 37 (http://media.wholefoodsmarket.com/news/whole-foods-market-supports-californias-proposition-37). We are not offering a financial donation to the effort because we do not contribute to political campaigns or ballot initiatives as a company policy. Instead, we are supporting the effort by helping inform our Team Members and our customer base with “Vote Yes on Prop 37” signs and information booths in our stores. We’re also highlighting and promoting hundreds of Non-GMO products in our stores throughout October to highlight the availability of these products for our customers.

Ideally, we hope the passing of Proposition 37 will lead to one federal standard for labeling GMOs, similar to how the National Organic Standards were formed. One set of rules and uniform support of a consumer’s right to know would be in everyone’s best interests. 

 

Update: We don’t contribute to political campaigns, ballot initiatives, etc. as a policy set by company leadership who recognize that Whole Foods Market represents the viewpoints of a wide variety of customers and other stakeholders. However, we have heard feedback from our customers about finding additional ways to support this important effort and we are currently evaluating what more we can do to help with getting CA Prop 37 passed. Stay tuned.

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423 comments

Comments

ann & walt disney says …

i am so disappointed to see that you are not supporting prop 37. smaller companies have given as much as 500 to 1,000,000 and you have not given one cent. from the utubes and other info on the internet and the news it is clear that monsanto is buying you and you are supporting them in turn due to evil interests and attractions. when you give your money of at least 10 million to support prop 37, i will believe that whole foods desires to make their customers happy and healthy. and when you put on your 365 labels every ingredient on your labels and you support the prob 37 i will believe that you are who you say you are. the only thing about these remarks are exposing your deceiving your customers. thank you for responding to this.

Van McDaniel says …

Hello, I live in Virginia Beach and I have been looking forward to your new store opening for quite some time, and then I saw the video and story regarding your alleged cover-up of GMOs in your stores. I was angered by this story, but I always look for both sides. After reading your response I am satisfied and am again looking forward to your new store opening. Thank you for such a timely and detailed response.

Jeremy says …

I read whole foods was supporting Monsanto and Gmos and I am glad you debunked the news articles. I was truly disturbed about reading this and I'm now happy there is no need for a boycott of your stores.

Poonam Subbaiah says …

Thank you for your efforts so far on GMOs and for endorsing prop 37 in CA. Now, it is time to put your money where your mouth is! We need you to donate to the Yes to Prop 37 campaign. We need your help!

Ja-qué says …

I'm glad to see that you are supporting prop 37 in spirit, but a financial donation would go a lot further. I understand not donating to political parties and initiatives, but this is an issue that is directly related to you. It's the health of HUMAN BEINGS. Monsanto is in the population control business, lets take this first step in helping people get educated about what their eating, so that Monsanto isn't able to kill anyone.

Phi Long says …

Thanks for the article explained very carefully the content of my questions. Thanks and best regards

binbo says …

Thanks for the article explained very carefully the content of my questions. Thanks and best regards

Karen Renaudin says …

Thank you for being a pioneer in bringing healthy food and information to the public. I've shopped at Whole Foods for many years and I am now confused too. I'm allergic to GM foods and have an immediate skin reaction from eating them. I don't eat dairy and have in the past eaten your vegan bakery items. I've recently started eating them again and my skin has been reacting to them and I asked your staff if the soy in your baked goods was GM. I was directed to who I think was a manager. He assured me that the company providing your bakery did not use GM products, but if I was extremely allergic I should perhaps not eat it just in case. I'm also disturbed that you have not supported the labeling of GM foods in California or anywhere. Your financial support is desperately needed. Donating to organizations such as "The Organic Consumers Association" is not a direct political donation, but support for truth in marketing and healthy food options. Yes, I am confused.

Gabrielle says …

As a customer, which does it's entire shopping in your store, I am very very disappointed and shocked. And I am not particularly talking about this video on youtube. Because I have been told the same uninformed thing in my Whole Foods store in Charleston. In this regard I am under the believe that your team members are not educated enough and just "blabber" . But what angers me as a customer which does want to live GMO free and refers so many customers in your direction - that you have not cleaned up your store. WHY do you need to sell products which contain GMO's - you are supposed to act as a role model for the other stores. I am sure your revenue will be not be lacking - do we really need the frozen pizza etc in your store. People which shop in your store also need to understand that eating organic is eating WHOLE FOODS which in turns is fresh food, unprocessed food - food which is raised without genetic modified organism's. In Europe we have thousands of organic stores which all do not offer this extreme range of processed foods and of course foods without GMO's - and they are doing fine. It is time to take a stand - so that you can advertise WHOLE FOODS - Foods with no GMO's on your front door( or are you afraid of MONSANTO as well?) I also do not understand why I never see biodynamic raised veggies and fruits in your store - the highest form or organic food?

Brian Braun says …

You all are no better than Walmart and you are overpriced. This PR campaign you are starting here is weak ... Stop profiting from selling Monsanto products, I am boycotting you.

Angel Martinez says …

Thank you Whole Foods for clearing this up!

Elaina says …

You lost my business until you really act to underline what you say. Donate some of your billions we, the consumer, made you. Not donating to support labeling speaks volumes. Shame on you!!!!!

cloudbird bonin says …

I've read your company policy. I've read your Corporate Blog. What your customers are asking you is to find a new interpretation of your Corporate Values and STAND WITH YOUR CUSTOMERS ON THIS ISSUE THAT IS FOUNDATIONAL TO WHAT YOUR BUSINESS SUPPOSEDLY IS. Stand behind your willingness to inform your customers with YOUR DOLLARS so that your customers will stand behind you with theirs. CONTRIBUTE TO THE CAMPAIGN: YES on PROP 37. And what you say is not entirely true. Whole Foods did not endorse Prop 37 until September 11. A couple years ago, as self-appointed spokespeople for the entire Organic foods industry within the Organic Trade Association, Whole Foods stood beside Stonyfield Farms and made a public declaration not to interfere with Bio Tech & the GMO issue. I think the words were something to the effect of 'lay off the GMO issue'. This issue is not just about your corporate dominion. It is about the health & well-being of all Americans & our soils. Right now, a substantial contribution from Whole Foods could be a deciding factor. For just one moment, stop being so dang corporate and be WITH THE PEOPLE.

Tammara says …

Will be support MOM (My Organic Market), in lieu of Whole Foods. If you were concerned about providing your customers with informed decision, meaning, if a company wants to use GMO so be it: however the consumer should know so they can make an informed decision. Such as informing your customers of which products may contain GMO or specifically which ones do NOT contain GMO. Carrying the larger companies products that claim to organic is misleading - Horizon is one of the products. It would be ideal if the Whole Food Executives publicly stated they support Prop 37.

Ronnie Buchanan says …

whole foods market's policy against gmo food is a joke, they've been caught repeatedly selling gmo based products and refuses to answer the inquiries made by organicspies...which is suspicious in itself..

Stacee Mitchell says …

This is hogwash... "We are not offering a financial donation to the effort because we do not contribute to political campaigns or ballot initiatives as a company policy" REALLY? The previous comment where WE, the people made you and believed in you. You should remember that. Your statement is ambiguous and if you really cared, you would donate to prop 37. Ridiculous. You have lost my business - Remember that social media can go a Looong way Whole Foods.

Natanya Anderson - WFM Community Lead says …

Ann & Walt - If you'll take a moment to revisit the bullets in the post you'll see that we are absolutely spending money on the larger complicated GMO issue. And we're doing it across the country, not just in California. By supporting customer and supplier education as well as by vetting our 365 house-brand products through 3rd party non-GMO verification and supplying a wealth of organic products, we hope to create a long-term foundation for offering non-GMO choices.

Natanya Anderson - WFM Community Lead says …

Van McDaniel, Jeremy, & Binbo - thank you so much for letting us know that this information is helpful. We're always here to answer questions and clear up any confusion.

Lily says …

If you are going to present yourself as an all-natural organic grocer, you should not be stocking GMO's. Period. End of story. No more passing the buck. And while I can respect a company policy of staying out of politics (in fact, that's awesome as a general rule!), this is a time when your clout is sorely needed to support a cause on which you have staked your corporate reputation. Come on, Whole Foods. With the high prices you charge it's time to put a little of that money where your mouth is.

Camilla says …

I saw the video and was not convinced WF was purposely telling employees to lie about it. I think there is just a lot of ignorance. Having been an employer, I know how hard it is to teach this type of information and be sure everyone understands and disseminates the knowledge correctly. I was surprised to hear WF did not contribute funds to the proposition. I understand if it isn't your policy. I hope you will also understand that it is difficult to believe a corporation who claims they didn't contribute because of policy. Never? Not as wealthy individuals either? While it is possible, it is all on the up and up, I am not convinced.

Genera says …

If Whole Foods supports Proposition 37 then why have you not financially contributed to the campaign? Certainly as a Certified Organic Grocer it should compel you to do so. Certainly this action would bolster credibility in your 365 brand. Additionally, your GMO information centers should include a GMO ingredients list -- or how else should your employees be expected to memorize the approx. 100 GM ingredients?

Lisa says …

Good to see that you are supporting prop 37 ( only in spirit) but a financial donation would go so much further. Smaller companies have given as much as 500 to 1,000,000 and you have not given one cent TO THE HEALTH OF HUMAN BEINGS!!!!!!!!!!! I always thought WF was a store with VALUES, but obviously financial beneifts to yourself are more important then the health of a nation IN NEED! This is an issue that is directly related to you. HOW CAN YOU CALL YOURSELF AN ORGANIC GROCER AND SELL POISON? ANSWER THAT QUESTION WF! Monsanto is in the population control business, lets take this first step in helping people get educated about what their eating. WE HAVE A RIGHT TO KNOW. Such a shame to see you stand in the corner on important issues. THANK GOD FOR FARMERS MARKETS, I won't be needing your store any longer. SUPPORT REAL LOCAL. DO BETTER WF....and most importantly do the RIGHT**** thing.

Rebecca says …

Please put your money where your mouth is. You are looked up to as a leader in the field of organically raised food and need to step up. It is your responsibility to each and every community in which you conduct business. It is your responsibility to us, your customer. Change your company policy.

greg cee says …

"The idea goes directly against who we are as a company". The goal of your company should be to make WHOLE FOODS available to consumers. Not frankenstein foods. Its simple. Take all non gmo food out of your stores. We don't want it. I spend around $400 per week at WF and stopped the day I found out the bad news through that great video.

Doob S says …

Very disappointed that the millions/billions dollars your company brings in that you are so unwilling to donate to prop 37. This should be a company value and something to stand up for. I am all the way in Ohio and there will be awareness spread here and everywhere. I was a loyal customer, and it looks like I am spending tomorrow at the local farmers markets to purchase my winter stock and can it since I can not trust your products and store employees. The food revolution is coming, why are you standing in the corner not supporting us, the people? All I can say is how heartbreaking this is to me and all of my friends. Times are changing. Do the right thing.

Alan Bequette says …

Whole Foods has the opportunity and the financial ability to make a huge impact in helping prop 37 to pass, but instead of being as passionate about this issue as your customers are, considering they rely on your word and have given you their trust over all these years, you choose to stand back and watch what happens by taking minimal actions to make it look like your making an honest effort to stop this atrocity from continuing. People shop at your stores because they believe they are making healthy choices and are concerned about their health of not only themselves, but their families as well. Why not take a LEADERSHIP role as a leader in this industry and stand up for what you know is right and make the ripple that you know will get attention. The politically correct response you gave is a sad attempt at pacification of the people you owe your success to. Have some balls and show us your serious about satisfying your proposed mission of awareness by something other than telling your employees that you DO carry products that are GMO laden and putting up posters in your stores. What about all the 10's of 1000's of other potential customers who have no idea what they're eating?... Acknowledging to them that YOU'RE the preferred provider AND promoter of healthy options, would speak VOLUMES to the masses that feel they've been deceived by your marketing practices. This can be cleaned up and you could do a spectacular job doing it, if it's done the best way by employing ALL of the resources at your disposal, including financial resources. Please show us we matter and that you care.

Robert Gottlieb says …

Yes, but if you put your money where your mouth is on Prop 37 itself then it would be more believable that you are on the side of the consumers, not the bottom line of Monsanto! Why do ANY GMO products need to be in your store AT ALL?!? As someone else said: Remember this is the age of the social network. This can go viral very quick.

Vaughan says …

I, for one, am 10000% thrille that Whole Foods exists. If it wasn't for Whole Foods, there wouldn't even be a debate over this. In fact, there's a good chance many of us wouldn't even be eating organic food if it wasn't for Whole Foods. Don't get me wrong, GMO labeling and Prop 37 is a HUGE issue, but to be throwing the BIGGEST supporter and educator under the buss is hilarious. Do you know where the tire & batteries on your Prius' come from??? I suggest people simply take there business to Von's, Publix, Ralph's, Stop & Shop, Kroegers, Winn Dixie, Safeway, Walmart and any other store that clearly could care less about your health.

marco says …

It's simple I spent more then $7,500 in your store last year on nothing but organic produce, eggs and nuts and other non processed or packaged foods. I need to know why you have not stepped to the plate with funding for prop 37 ? This is what I want as an educated consumer. Also I eat at your food bar each and every day as I happened to be a vender representative. This is an additional $3,000 per year. To think that there may be the thing I want to avoid most in my daily lunch is unacceptable. My other committed friends say go to farmers markets. This may have to just be where I spend my $10,000 from here on in on principal alone. The food bar is now off limits for me so 3k is gone for you. I am not above protest at all. I was in front of many of your stores collecting petition signatures for this proposition. Fix this or we leave. The shame is on you and you are tainted with distrust.

Ex Employee and Shopper says …

What took so long?? Did the absence of a stance on this monumental GMO proposition become JUST TOO CONSPICUOUS to keep ignoring? WFM is a company founded on values-- you should have been a part of this from the beginning.

Alexis Baden-Mayer says …

There are things that Whole Foods Market is doing to support the Right to Know campaign that are just as good as donating to the campaign, like putting up their “Vote Yes on Prop 37” signs in the stores. But, when they say, "We are not offering a financial donation to the effort because we do not contribute to political campaigns or ballot initiatives as a company policy," it bears mentioning that Whole Foods contributed at least $180,000 to a successful lobbying campaign to stop the Employee Free Choice Act. Its leadership also contributes to political campaigns. This year, John Mackey is funding Mitt Romney.

Natanya Anderson - WFM Community Lead says …

Poonam, Ja-Que, Karen, Elaina, Stacee - If you'll take a look at our latest update, you'll see that our leadership is investigating other ways we can support the passing of Prop 37. We appreciate your candid feedback.

Don Mallicoat says …

GREAT JOB! Way to stand up and meet the scrutiny head on. When I read the articles supporting the video I was a little disappointed, but gave the benefit of the doubt that it could have been simply a lack of consistent thorough training. Hopefully one positive result that comes out of this is just that, better thorough training of employees and transparency by Whole Foods. I also hope that another is full support, both verbally, "on record", monetarily and even more so in the products you carry. As the largest "alternative" foods chain in the US you wield a great deal of power and I hope that you push harder to use if for the betterment of the market AND the consumer. Don

Natanya Anderson - WFM Community Lead says …

Gabrielle - you hit the nail right on the head around the need to help our customers understand the full GMO landscape. We work every day to balance their requests for what they would like to find on our shelves with helping educate them on the food supply and making informed choices.

Natanya Anderson - WFM Community Lead says …

Brian - your information about our relationship with Monsanto isn't correct. Please take a few moments to read through this blog post for more information: http://wholefoodsmarket.com/blog/whole-story/gmomonsanto-buyout-rumors-untrue

Natanya Anderson - WFM Community Lead says …

Tamara - Our executives have come out in support of Proposition 37. You can get more details here: http://media.wholefoodsmarket.com/news/whole-foods-market-supports-californias-proposition-37/

Natanya Anderson - WFM Community Lead says …

Ronnie - We have't had a request for comment from Organic Spies.

Natanya Anderson - WFM Community Lead says …

Camilla - thank you for offering your perspective on training a large employee base. In regards to donating to Proposition 37, if you'll take a look at our latest update you'll see that we're working on ways to do more to support its passing.

Natanya Anderson - WFM Community Lead says …

Greg - We work every day to balance the product requests of all of our customers with our quality standards and the ever-changing food supply chain. We provide a lot of different ways for you to avoid GMOs in our stores including a broad range of organics, our 365 house-brand sourced to avoid GMOs, and plenty of products verified by the Non-GMO Project.

Natanya Anderson - WFM Community Lead says …

Vaughn - Thanks so much for your support!

Natanya Anderson - WFM Community Lead says …

Ex Employee - if you'll take a look at our Prop 37 release you'll see that we aren't standing on the sidelines but are supporting the initiative in a variety of ways: http://media.wholefoodsmarket.com/news/whole-foods-market-supports-californias-proposition-37/

Natanya Anderson - WFM Community Lead says …

Lily, Genera, Lisa, Rebecca, Doob, Alan, Robert, Marco, - Please take a look at our updated post above. Our company leadership is looking at how we can do more to support the passing of Prop 37.

Scena Vandagiff says …

I have watched the video and after reading this explanation of company policy to not get politically involved... with hesitation... I must say thank you. Please remain "politically" neutral in all areas. However, I would like to ask that you be more active to not have the GMO products in your store. Period. Whole Foods knows which products these are. As do WELL informed consumers. But the average shopper gets sucked in by the use of All Natural and the likes. I read and purchase products very carefully. I will be buying more from my local farmers, small health stores now than Whole Foods. The all mighty buck is the loudest voice I have.

Corie says …

If you support Prop 37 and you obviously have a large influence, why aren't you supporting financially? So many small mom & pop companies are giving financially and you could actually make a difference. Yet, you choose not to.

Rebecca F says …

Come on Whole Foods. You do great things, but not financially backing this one? Wow! The companies who profit from the product you sell us are sure backing Monsanto! Pepsico which owns Naked Juice donated $1.7 Million; ConAgr which owns Alexia and LiteLife donated over $1 million; Kellogg which owns Kashi and Gardenburger donated $600,000; CocaCola which owns Odwalla and Honest Tea donated $1 million! YIKES! Without support from corporations like you where do we stand. Unless you help this Prop 37, I will boycott you, too. Thank you for what you have done so far, but don't stop now!

Suzanne E says …

I agree with most of the comment below by Ja-Que' - " I'm glad to see that you are supporting prop 37 in spirit, but a financial donation would go a lot further. I understand not donating to political parties and initiatives, but this is an issue that is directly related to you. It's the health of HUMAN BEINGS." ...I believe there's truth to the old saying ..."put your money where your mouth is". Or we all may have to eat our GMO words...

Kylee says …

This is a TURNING POINT that is crucial to our food and you choose to hold to your policy? I have been in your corner for a long time till now. I understand your stating you are supporting other areas for No-GMO but RIGHT NOW WE NEED YOU FOR PROP. 37!! Dr. Mercola gave over a million and Whole Foods zero$!! SAD. BTW: There are points in the You Tube video 'Operation: Whole Foods Hidden Camera GMO Sting - Bait Organic, Switch to GMO' regarding the higher ups and financial stand points that makes all this stink even more! If you don't donate, then how about you get busy and make a NATIONWIDE commercial about supporting the labeling of GMO food AND voting YES for Prop 37!!! This takes you out of your POLICY and will have you in the supportive state you claim to be at this crucial time. Please do so.

Ann says …

Thank you Whole Foods for your post and clarification. I live in Golden Colorado, did not know anything about this video you mentioned, and had an unfortunate experience at my local Whole Foods a few weeks ago. Net, the employee was recently out of training and made it clear that Whole Foods had no GMO's in their store. Even when I challenged him on packaged foods with Soy, Canola or Corn that were not organic or labeled non-GMO. He cared about my questions and concerns and, AFTER consulting a seasoned employee in Customer Service, sought me out to assure me that the store had NO GMO's. I was dumbfounded at the proliferation of bad information internally. All I am is a self-informed customer that knows that zero GMO's in the store is, SADLY, impossible. Though there is company 'policy' not to financially support political campaigns and ballot initiatives, I'd be surprised to learn that the executives and BODs at Whole Foods don't have the voting authority to override or update a policy in extreme circumstances. It looks like the Company has made the decision not to consider that in the case of GMO labeling. Please, if the Whole Foods leadership team makes the decision not to override existing company policy and financially contribute to CA Prop 37 (and future GMO related regulations) please SIGNIFICANTLY increase your investment in product sourcing, internal education, customer education, in-store signage and outbound marketing to help consumers make informed decisions and drive much needed long term change. The widely recognized Whole Foods brand and customer reach gives Whole Foods the opportunity, and responsibility, to effect change before there are lasting consequences to our food supply. We are now at a tipping point and I am truly frightened by the prospect of our future food supply due to GMO's, pesticides, issues with honey bees, etc. I thank you in advance for your expeditious action against the GMO issue.

Julio Santiago says …

A customer contribution booth should be made and collected at each Wholefoods Store, and Wholefoods should match each customer contribution dollar for dollar towards passing of CA Prop 37

Christine says …

No offense, I was a staunch support of WF, but you really are talking out of both sides and contradicting yourself. If you only knew the money i spent in your stores, you might pay attention. Prop 37 needs your money, but let's not talk about the brands you carry in your store that support those who oppose 37 and then let's pretend that you don't support them. It's obvious your employees don't know your stance either and they are very confused about what GMO is. Yet, while our children are poisoned by the food products you carry in your store and yet you claim Whole Food. That is really an oxymoron! There is nothing whole about GMO and it is proven. If you really were conscious, you would really carry Whole products and do away with the rest and then we really would have whole and real foods and buy our products in a store we can trust. I personally know, you turned Joan Gundermann away and would not buy her organic produce. I know you turned homestead healthy foods away to buy their grass fed meat and you say you support local? Yet you buy your grass fed meat from New Zealand? Who has built your empire? Certainly not New Zealand. Let's talk about your rights to your share holders? And let's pretend that you support Prop 37. I called your VP's years ago when I noticed the junk cereal you were carrying in your stores in Houston. I asked then about supporting local farmers then and why they started carrying un whole products on your shelve. I will never forget when you took out the real juice bar in Houston and put in Jamba juice. Distguisting-all for profit, never mind the people who came to the juice bar and then shopped at your store! Next, I expect you will be offering the Flu Vaccine because it's natural. You don't fool me! I will never forget the "California Style Vegetable" you sold, yet when you looked to see where it was made: "MADE IN CHINA" !!!! You are a good thing gone bad. Just think what it would mean if you supported Prop 37? Just imagine what it would mean to the farmers who monsanto has stolen their farms and don't pretend you are not aware of that. By the way, I used to spend my money in your store and now I don't! Perhaps you will change your ways and really be a real whole foods? Just maybe? Even Chipolte has contraced with organic rice farmers for their products to make and sell in their stores? If you support it, they will come.

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