Whole Story

The Official Whole Foods Market® Blog

Let’s talk about GMOs at Whole Foods Market

At Whole Foods Market, we believe consumers have the right to know how their food is produced and this includes whether or not it contains Genetically Modified Organisms (GMOs).

The YouTube video showing our store Team Members giving conflicting responses to a question about GMOs reminds us that while we try to keep all our 70,000 Team Members up-to-speed on the latest information, clearly we need to do more. Some products in our stores DO contain GMOs – just like any other food store in the country, due to the pervasiveness of GMOs – and we need to do a better job of making sure our Team Members understand this so they can provide customers with the facts.

I hope you don’t believe the claims that Whole Foods Market is coaching its Team Members to give false information to its customers, because it’s completely untrue. The idea goes directly against who we are as a company – for years, we’ve worked hard to provide as much information as possible about our products to our customers.

Here are some things about Whole Foods Market and GMOs that you didn’t see in the video – we have:

  • Invested hundreds of thousands of dollars in putting our house brand products through third party non-GMO verification.
  • Worked tirelessly over the years to support organic agriculture to provide the largest variety of organic products that are grown without GMOs seed per the USDA National Organic Standards.
  • Worked one-on-one with hundreds of our supplier partners to encourage them to get their ingredients from Non-GMO sources.
  • Supported mandatory product labeling measures over the years, most recently including California’s Proposition 37 and Washington state’s Initiative Measure 522, with the hope that the state efforts lead to one federal standard.
  • Helped inform and educate our Team Members and shoppers about the complex issue of GMOs and their prevalence in the country’s food supply.
  • Celebrated Non-GMO month every October with displays, signage, and this year a sale, in our stores.
  • Worked hard to provide as many Non-GMO choices for customers as we can.
  • Put close to 5,000 Non-GMO Verified items on our shelves and done more than any other retailer to support Non-GMO verification and prioritize Non-GMO grocery brands.

Our promise to customers is that we will be further educating our Team Members to give good, clear information about GMOs, so that they are providing facts to those customers who have questions. One way we’re ramping up that education is by putting up GMO information centers in our stores for customer and Team Member education. The first ones go up on October 1 in our California stores.

 

Whole Foods Market has publicly stated its support of California’s Proposition 37 (http://media.wholefoodsmarket.com/news/whole-foods-market-supports-californias-proposition-37). We are not offering a financial donation to the effort because we do not contribute to political campaigns or ballot initiatives as a company policy. Instead, we are supporting the effort by helping inform our Team Members and our customer base with “Vote Yes on Prop 37” signs and information booths in our stores. We’re also highlighting and promoting hundreds of Non-GMO products in our stores throughout October to highlight the availability of these products for our customers.

Ideally, we hope the passing of Proposition 37 will lead to one federal standard for labeling GMOs, similar to how the National Organic Standards were formed. One set of rules and uniform support of a consumer’s right to know would be in everyone’s best interests. 

 

Update: We don’t contribute to political campaigns, ballot initiatives, etc. as a policy set by company leadership who recognize that Whole Foods Market represents the viewpoints of a wide variety of customers and other stakeholders. However, we have heard feedback from our customers about finding additional ways to support this important effort and we are currently evaluating what more we can do to help with getting CA Prop 37 passed. Stay tuned.

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423 comments

Comments

John says …

How can you have on the side of some of your stores the words "Nothing Artificial Ever" and not think you are misleading consumers?

Kristen says …

Thank you for the clarification, Whole Foods. There's been an awful lot of misinformation going around about you. This organic and anti-GMO consumer will continue to patronize Whole Foods as a continued first choice for shopping.

Informed One says …

I have two stances on this. It's sad people aren't informed that you're just like a regular grocery store, carrying the unhealthy products right along side the healthy, organic products; you just happen to specialize more in the healthy, organic stuffs. That being said, I will have to ask, where along the way did you lose your core principles when this company started; or have these been your true intentions all along?

tena says …

I feel that behind the scenes, when it really comes down to it, Whole Foods does not care enough - and also puts profit over principle and the well being of its consumers. These days corporations are in charge of everything, and so they have to have a good social character. With the mega profits they make, Whole Foods could compromise a little on the bottom line to contribute. In the end, if the forces of good prevail in the U.S., as they did in Europe and around the world to eradicate this toxic monopoly, Whole Foods will be ahead. But now, folks who are really paying attention like the scientists, doctors and athletic coaches are starting to limit their purchases at Whole Foods in recognizing that they throw so much food away by overstocking (forwarding expansion), instead of limiting things so that, what they do have has solid health content and quality. More and more Whole Foods things have GMO, like their soy, salad bar, deli and sandwhich mayonnaise is regular canola! Please step up - you are the only hope Whole Foods! We might as well go to Ralph's or eat less altogether, since your products are becoming indistinguishable from regular stores more and more. Monsanto, the movie, must be shown to the public more. Right now only professional athletes, movie stars and scientists watch their diet

tena says …

I feel that behind the scenes, when it really comes down to it, Whole Foods does not care enough - and also puts profit over principle and the well being of its consumers. These days corporations are in charge of everything, and so they have to have a good social character. With the mega profits they make, Whole Foods could compromise a little on the bottom line to contribute. In the end, if the forces of good prevail in the U.S., as they did in Europe and around the world to eradicate this toxic monopoly, Whole Foods will be ahead. But now, folks who are really paying attention like the scientists, doctors and athletic coaches are starting to limit their purchases at Whole Foods in recognizing that they throw so much food away by overstocking (forwarding expansion), instead of limiting things so that, what they do have has solid health content and quality. More and more Whole Foods things have GMO, like their soy, salad bar, deli and sandwhich mayonnaise is regular canola! Please step up - you are the only hope Whole Foods! We might as well go to Ralph's or eat less altogether, since your products are becoming indistinguishable from regular stores more and more. Monsanto, the movie, must be shown to the public more. Right now only professional athletes, movie stars and scientists watch their diet

iva says …

If you don't contribute to political campaigns, why are your executives doing it or they do not follow your procedures/policy??? Why don't you want to label the GMO foods in your store? I won't buy a single product from you until you start to label them!!! That's it

Jen says …

You should donate to prop 37 PERIOD.

Jennifer says …

After learning that Whole Foods was not financially supporting the passing of Prop 37, I had to know more. What I have read here initially sounds lovely, except for the part where you say you're not financially supporting Prop 37! Your company has the money to make a huge difference. You will lose so many customers by not financially supporting this. You still have time to change your company policy. You can choose to support this with your $. To avoid a major boycott by the very people who made you as successful as you are, you must do 2 things: 1. Offer a substantial amount of financial support to Prop 37 to show you really do care about this issue and your uninformed customers and employees, and 2. STOP buying and selling GMO foods! Stock your shelves with all organics, or at least Non-GMO Project certified products! I am avoiding your store until I hear better news from you. I am disappointed. My family spends between $700-$900/month at one of your stores. Now I am searching for the products I like at smaller health food stores.

Ellen Kamhi, PhD, RN says …

Your response above is correct- More education is desperately needed for your employees. I often lecture at WHOLE FOODS across the country, and I have been told that employees may attend informational seminars 'on their own time' . Your employees are WONDERFUL, committed individuals who would benefit greatly from having a few hours a month of paid education time. I lecture internationally on this and many other issues in organic food and natural medicine. Another issue is BENZOATES- for some reason you drop the 'no benzoate' requirement in liquid supplements- even though benzoates release benzene rings , especially when they come in contact with vitamin c or other antioxidants- which are always present in liquid supplements. I would be happy to discuss these issue in more detail with your TEAM. I would like to say that I am a committed Whole Food Shopper and have been since your inception. I honor your effort and success at bringing organic and natural to a mainstream public who may never have had access to it without your friendly, clean and accessible stores! Thank you, ELLEN KAMHI, PHD, RN, AHG, AHN-BC, www.naturalnurse.com

Suzanne says …

Thats great that you do not get involved in outside issues but Prop 37 is directly related to your business so I disagree with your position to not help finance the passing of this bill. I avoid feeding my husband any GMO products due to his recent bout with cancer and his desire to eat only organic non GMO food..how uninformed of me to believe I could buy any product from your store to meet this goal. Why don't you do the right thing now and support Prop 37 whole heartedly for your customers and stop purchasing any products that are not truly organic and GMO free..your customers rely on you to do so.

Doest not Matter says …

"We don’t contribute to political campaigns, ballot initiatives, etc. as a policy set by company leadership" Of course you would have a policy in place for this, how convenient. Ok so WholeFoods as a company will not financially contribute, how about you executives on a personal level, you can more than afford to contribute something. Show us you TRULY care. The real reason why you will not financially endorse the Prop 37 is because it would financially affect your profits!! . What's wrong with this world when profits are more important than health. I will boycott WholeFoods going forward until I see them change their ways. Don't be stupid people, just because they "SAY" they are supporting Prop 37 doesn't really mean they "support" Prop 37. get it! They're just saying it because of the youtube scandal, it's called Public Relations on the defense. Don't be fooled.

Jared Held says …

I will not buy from your company, period! You have lost my trust and will have to do more then this publicity stunt to regain my trust..

David says …

Does Whole Foods use GMO foods in their salad bar?

Betty says …

I have been a loyal Whole Foods shopper for many years, but am disheartened by this controversy. Just this year, I was reassurred by a Whole Foods employee that NOTHING IN THE STORE CONTAINS GMO. I have paid the higher prices for my food in order to avoid GMO's, pesticides, etc. Now I even have to wonder about the contents of my food from Whole Foods. Had I not been mislead by Whole Food's own employee, I might not now be so very disappointed in them. I truly hope Whole Foods will right the ship.

F.R.R. Mallory says …

Thank you Whole Foods for clarifying this - (Nikki) I hope that prop 37 passes next month and so that it will be easier for me and everyone else to spot the GMO products. Hopefully by shopping GMO free, our consumer monies will convince big food companies to provide healthier foods for everyone. Thank you again!

Jacob says …

I am disappointed that you would side with the monsters that have no regard for human beings and only focus on profits. The reason you got so big was because you were a perceived breath of fresh air in allowing us to have sound food choices. Now you as many good intended freshman politicians have been tainted by greed and seem to be partnering with money over integrity. I will no longer shop here until you change your stance and prove it!

Leminh says …

I understand that you have policies that you have to stick to, such as not contributing to ballot initiatives. Along the same lines, I cannot support a store that claims to be health conscious yet cannot stand behind those values. You say "that Whole Foods Market represents the viewpoints of a wide variety of customers and other stakeholders." You aren't a normal market geared towards the general public. If you are now saying that you are, then I will have to stop shopping at Whole Foods and go to a smaller market that actually supports what I believe in. Furthermore, it says it all in your name--WHOLE Foods, NOT Partially Whole Foods. Why name your market that if it doesn't ring true? It is misleading. If you do not donate money to Prop 37 I will not continue shopping at WF. I have been a loyal customer since 1998. I'm just glad that I DO have other options like Farmers Markets and smaller super markets that are proud of their message of WHOLE foods and do support Prop 37. If you can't support my Right To Know, I can't support you. I do hope you reconsider, if only for my personal reasons. I admit I will miss shopping at Whole Foods after all these years.

Laurie says …

This is a flimsy rebuttal to this unfortunate revelation. You just lost my hard earned dollars. Don't want to support a political campaign? No problem, just stop supporting Monsanto and their ilk by NOT PUTTING GMO PRODUCTS ON YOUR SHELVES! It's that easy! Whole Foods has a big enough market share to send a loud and clear message to the Monsanto and their kind. GREED and DECEPTION = WHOLE FOODS. My dollars are now going to the local community market. At least they are honest. It seems like a no brainer. Your customers looked to you to be honest and provide a natural non-GMO product. Require your vendors to disclose their ingredients, no matter how far down the production chain and your customers will trust you again. Until then. So sorry, I'm not giving one more hard earned cent to your company.

Sheri L says …

I keep seeing Monsanto pop up in the comments and need to ask, "Just what is your relationship with Monsanto?" Their company philosophy sure does seem to be the antithesis of what you espouse at Whole Foods. Regarding donating to Prop 37, if you think the money you invest in vetting your own brand constitutes enough of a donation to the greater good, then just say so. But that just seems like good business to me. Actually, it seems investing in that cause would be good business too. Does Monsanto have a figurative gun to your head?

Tommy Howard says …

How many items in the cooked deli foods can you honestly say are not GMO's? Be honest now. That's one department whole foods has 100% control over.

Jason Montero says …

As a customer for many years I enjoy many of your products. I thought your company was very vigilant against Monstanto and Big Business. As long as you support "the little guy" and don't give in to temptation, I will continue shopping at your establishment. I would think very carefully before putting more GMO in your stores. The tide is turning and the more GMOs you have, the less business you will get- I assure you that. People are ready to boycott your stores at this moment, so remember who is keeping you guys where you are. Thank you

Teresa O'Kelley says …

I realize it would take a lot of time & labor hours, but have u considered voluntarily labeling each product as No GMO and GMO? That would solve the transparency issue and the requirement of ensuring every employee of every store knowing the content of every product

The People says …

Shame on you WF. Get behind the Prop 37 with REAL $upport! Stop misleading your own employees to proliferate lies about your company. There is NOTHING natural about GMO...in corn and soy grain fed vegetarian meat, in soy lecithin in chocolate bars and ice cream, in soy and corn products in cereals and granolas. Take the time to hold your managers responsible to educate every employee that every whole foods contains GMOs in MANY of their products. You say you CANT donate because its against policy...well then at least let US donate by rounding up our purchase price or giving our bag refund!!!

Rishma Rodriguez says …

Thank you for giving the Whole Story on this matter. However, I still have one question. What products containing GMO's does Whole Foods carry?

Karin says …

As a customer who spends easily $10,000 annually at your store, specifically because I care about nourishing my body with high quality, organic products, it's deeply disturbing to learn that GMO ingredients are making it onto Whole Foods shelves. While it is encouraging to hear of the great efforts WF has taken to be responsible about it's relationship to the GMO problem, it's apparent the company has failed to educate it's customers about the GMO ingredients known to be present in certain non-365 brands. Whole Foods has built it's reputation on being a stickler for ensuring the products they carry contain only quality ingredients. In fact, not everyone may know, the Whole Foods name is directly associated with the emerging concept of Conscious Capitalism, a movement who's core principles are built on "TRUST, compassion, collaboration and value creation". Surely, no one would argue that "transparency" is a critical component of trust. In this case then, to me, the larger matter of WF's relationship to CA Prop 37 while important, falls second to the more immediate point: WF should have already taken, and certainly, moving forward, SHOULD take the measure of informing customers about the presence of GMO's with "in-house" generated warning labels: "THIS PRODUCT CONTAINS GMO INGREDIENTS" or "THIS PRODUCT HAS BEEN MANUFACTURED BY A COMPANY KNOWN TO USE GMO INGREDIENTS." If we are being informed about products that may contain known allergens, we unquestionably should be alerted to the presence of GMO's. Now, if there is a legal reason why WF is prevented from educating it's customers, product by product, it would be helpful to know this is the case. Obviously, we would then understand the ways in which WF's "hands are tied" until Prop 37 passes. If, however, there are no legal restrictions about in-house labeling, then the problem seems easily solved... empower us with information. Let us know when GMO's are present and leave it to us to choose an alternative GMO free product.

Dave Ehrlichman says …

The prevalence of unidentified and unlabeled GMO's in the US food supply is so pervasive and the lack of long term safety on GMO's so blatant. It is so wrong of the USDA and FDA to look the other way while the rest of the world has banned or issued strong warnings, while new research continues to highlight the adverse risks of GMO's. Meanwhile the influence of GMO Biotech groups and their subsidiaries, have gained unchecked power in our government and regulatory agencies and have spent millions to keep consumers in the dark about their GMO risks and to keep their products from being properly labeled. This is such a shame. I'm glad to read that Whole Foods is finally coming around to support Prop 37. It is a small token against the onslaught of the millions of dirty money from big Biotech, who by the way, own most of the mainstream organic companies out there.

Mia says …

If WF is going to sell GMOs then please take the mural that reads 'nothing artificial, ever' down. The contradiction amounts to lying.

holly from maine says …

Put your money where your mouth is. If you believed in Prop 37 you could pass it singlehandedly with your millions and start a national trend. Instead, you are just another corporate cog in the wheel who will sell poison to your customers in order to secure short term profit.

Sigmund F. says …

**DO YOU CARE ABOUT YOUR CHILD?** **READ THIS** I have a chronic immuno illness (Crohn's) and it is becoming clear that GMO foods may in fact be my main agitator. If I eat organic, I seem to tolerate foods that would otherwise give me trouble. I think my body may be reacting to the GMO component, not the specific food. I must avoid soy, wheat, and dairy nearly completely, and I'm assuming these are all highly-tainted crops. Perhaps we don't have a direct link to human disease yet, but do YOU want to stress test your body and get some new-age illness? We need nation-wide GMO labels, NOW.

Sigmund F. says …

Did you stop accepting new comments?

Jill says …

When you put your money where you mouth is, I will out my money BACK into your store. Your words are plenty but REAL actions are too few for me to support your business.

Joe Tallis says …

I think that Whole Foods should label All Foods that are Non GMO regardless of Prop 37 to set an example for others to follow. We should not have to second guess what we are eating. We all know the Government does not want us to live long so we all rely on places such as Whole Foods to Help US! This is also good for Whole Foods because if food was labeled that is is GMO then no one will buy it. So Whole Foods, Please Do The Right Thing!! We Love You!

Arma says …

"Conscious Capitalism" or just unconscious capitalism? Think healthy people AND happy shareholders!

Lydia LaRou says …

I recently took the time to watch the youtube video. I am saddened that WFoods did not come forth on its own with this story. A powerful company like Monsantos can buy and sell WF, so I have a hard time believing anything anymore. What else has WFoods not been telling us? I think you should post on every single aisle the items with GMO. It is a known fact there are items that don't require labeling. It is also a know fact what Monsanto has done to farmers and other people that advocate sustainable organic food farms. WFoods use to be the only store I shop at. I have made the decision to not give you all of my business anymore and will be reducing my daily or weekly visits. Since the store is full of GMO with and without labels, then I might as well go to Safeway and other stores. We will all get sick and diseases based on lies these companies tell for the sake of profit. Instead of listing all you have done in the past, what do you plan to do in the future and to fix this issues that does not seem to be going away.

Kassidy Brisbin says …

I do appreciate that you have lead the way in 'options' for the consumer but if you truly support a healthy lifestyle, give consumers the 'option' to see what ingredients your food carries. With the recent rumor of Monsanto floating around it really would be time to set things straight and support Prop 37. Your donations are needed, not to mention we as consumers want to see this support from you. It's becoming more and more difficult to support Whole Foods.

Karen says …

No thanks to Whole Foods for failing its customers. Comparing your decisions to those of other grocery stores sets Whole Foods' bar shamefully low. Your response to the complexity of the GMO issue is INAPPROPRIATELY simplistic. Your lack of will to make your store a GMO-free zone is lame. Now consumers have to fight against YOU! (1) You say GMOs are pervasive. Well, WHY ARE THEY PERVASIVE? for a complex of reasons, and one of them must be that in the absence of labeling, each of the main GMO crops -- corn, sugar beets, soy -- has become the default setting in this nation since GMOs were first deployed only about 15 - 20 years ago. Shame on Whole Foods. (2) The GMO "problem" is actually a complex of problems, spanning many arenas. No single federal agency -- not the USDA, FDA, the patent office -- is equipped to govern this complexity. We turn to Whole Foods, and to the power of the consumer dollar. Your powerful organization, created by smart people and their hard work and persistence, is nonetheless fueled by the commercial lifeblood of customers' trust and allegiance. Shame on Whole Foods. (3) Each part of the GMO problem -- worries about safety, anger at unethical patent laws, treating agricultural land as a gigantic petrie dish, spreading assumptions that their seed is the only way to avoid world hunger -- is hard to fight on its own. Meanwhile, without the people's explicit consent, GMOs have slipped into our food stream both directly and through foods processed both by animals (livestock feed) and in factories (corn syrup, granulated sugar, etc.). (4) This fight for labeling of GMOs, which involves among other things forcing the Food & Drug Administration to demand labeling, is the narrow edge of the wedge. Consumers -- citizens -- must pound it through. No thanks to Whole Foods.

Karen says …

Update -- good for Whole Foods for changing its stance re Prop 37, as I read too late to change my earlier post. This move of yours eliminates my criticism of Whole Foods on this subject. In changing your stance, IMO you have done MUCH to reverse the shamefulness of not supporting Prop 37 to begin with. The people need an ally in Whole Foods. The GMO problem at large is complex and the fight for justice and good agriculture will be far from over even if Prop 37 passes. In the meantime, I hope there is enough momentum to push it through, and Whole Foods' new stance can only help. Good for you for changing in response to your customers' demands.

Suziez says …

I LOVE YOUR STORE AND DO HOPE YOU CONTINUE TO TRY TO RID US OF GMO'S. I PERSONALLY WOULD LIKE TO BURN ALL OF THE GMO FIELDS. THANK YOU FOR A STORE WITH GREAT PRODUCTS.

Wholefoods customer says …

I shopped at Folsom Wholefoods. I find it's interesting that Wholefoods Market does not train it's employee properly on the major concept of Whole Foods that it stands for. Wholefoods Market should have done the research with all it's vendor and provide the info transparently to all it's customers. I want to know if it contains GMO ingredients and I do not want any of it. Please be proactive and DONATE will help!

Julie Robinson says …

I was surprised and disgusted to hear that Whole Foods sells GMO's. However you spin it this is lying through omission. The main reason my family and I have invested quite a bit of money in Whole Foods products was for our health. Although we can't afford to buy 100% Organic foods we gave Whole Foods our business for years due to your reputation of being a Natural Grocer that took care to choose clean products. Clean up your act Whole Foods, get rid of the GMO products or you will lose our business for good. Natural Grocer's is a true natural grocery store, so they have won my hard earned dollar. If you don't get what you want in the polls vote with your money. In conclusion it was a very calculated and insincere move to claim to support Prop 37 after your bad press. The only way to redeem yourselves is to actually support Prop 37 financially and in spirit.

John Dingler, artist says …

I believe you when you say that you support the "We Support Prop. 37" sign; Making that sign without actually supporting Prop 37 requires minimal outlays and gives the distracted reader the wrong impression that you actually support Prop. 37 which would be bad. I like a proposed idea to segregate GMO foods in a restricted area. This is so that those who support Monsanto and Dow's GMO goals can unambiguously prove it by knowing that WF has made shopping and purchasing GMO products quicker and easier from that part of the store. Put up a sign, declaring "GMOs Here!"

Sandi says …

I do all of our shopping at WF (have also been a stock holder for um-teen years). Lo and behold, I just found a bag of "Natural" chips in the pantry. My husband had done the shopping since I was not feeling well. I asked him about them and his reply, "I bought them at Whole Foods"! I told them they had GMO. He was amazed and asked why they carry GMO foods then. That's my question. You state that you carry GMO foods just like other stores. To your patrons, and stock holders, you're more than ANY other store. You're Whole Foods! And we shop there because we want healthy food. We aren't the typical shoppers or we'd be shopping in "those other stores". You would be heroes in our eyes if you'd stop making your products out of canola oil and got rid of the GMO products. That's what I would call a true health store! Or, here's another suggestion, make sections like you do with Gluten Free - make non-GMO sections all over your store, in each department. You made a stand with your suppliers, in the past couple of years: they had to decide whether they were natural or organic. Yeah for WF!! If WF took a stand with all of your suppliers on this, you alone could get the labeling done. I have attended Expo West for the past 18 years and I hear what everyone in the booths say. Either they're proud to be found in WF or they are there in hopes to be in WF. Trust me, those non-GMO guys are going to do whatever they can to beat down your doors to stay in WH Markets! Be the leaders that you are!! Do what's right and help to get the GMO labeling. We are counting on you!

Mark Addison says …

[Do not post - MM] Almost all of the truly health food choices are available at most of the grocery stores out there and without the high prices needed to maintain a facade. Yes, just like any other store, a majority of the items on WF shelves is whole crap! WF's inaction on Prop 37 shows their true colors......and I didn't even realize greed was a color! I will still shop WF for the one or two items I can't get elsewhere, but a majority of my grocery $s will be spent at any other grocery store without the unwarranted, "Holier than thou" attitude. An organic turd is still a turd!

Munsu Kim says …

I have bought honey roasted peanut butter (non-organic) from the machine tha grinds right away. I am concerning because i do not know if WholeFoods use Genertically Modified HONEY in the honey roasted peanut butter ingredients. Please let me know of this. Thank you

Benjamin Haffner says …

Carrying GMO products is good business according to the old business model centered around the financial bottom line. Come on Whole Foods, evolve with the 21st century and stand behind a triple bottom line - People - Planet - Profit. Embody the Certified Organic Grocer you claim to be!! Donating to the YES On Prop 37 Campaign makes good business sense in that you will profit from the effect. Your brand is known for non-GMO and organic foods; when the GMO market fallout happens, Whole Foods brand will be perfectly positioned to fill the role everyone assumes you already do: being a truly natural grocer - not a GMO market cloaked in organic mythos.

Tom Latrielle, D.C., P.A. says …

Dear Whole Foods, I have stopped shopping at your store and I have advised my friends and patients to do the same since you make so much income from health foods and yet you don't financially back Prop 37. I read that your company " does not contribute to political campaigns or ballot initiatives as a company policy." Now that is just poor business ethics when you profit so much from the industry involved and yet you don't contribute to back your word. Thankfully there are other alternative to your store in the area.

Blondie says …

I for one am glad that you're not giving any money to the campaign. Money is the root of all that is wrong with political decisions. I still shop at Whole Foods but I do my research prior to buying something. If it belongs to GMO then forget it. Keep up the good work and I am glad that you're backing Prop 37.

Connie in NC says …

Thank you for giving a calm, and reasonable, and sufficient response to the videos and articles. I am now reassured that you are the company I THOUGHT you to be, and thank you for that. I would hope you support legislation NATION-WIDE to get GMOs labeled. If its good enough for Cali, isn't it good enough for all of America...

mary says …

I believe that anyone growing food to be sold to the publick that can harm the health of our children or any other individwall should not be allowed to sell it to the public. That is why pastewrisation was passed into law. It could infect the public. Likewise, it has been proven that many of these genetically processed foods are causing pain and epidemics of many deceases. Why do we need lables on them? They should not be allowed to be created in the first place. These businessess should be shut down and the land for the crops that are used for this crime should be given back to the farmer that is going to farm the food that nurish us and keep us alive and not half dead. Shame to us that are permitting this horror to exist!

Mark. says …

This is why I now do most of my shopping for food at Trader Joes who has a NO-GMO policy. Is much cheaper and for supplements I shop online. There is no reason to go to whole paycheck anymore if they are not going to stand with the people. For years they have bought up all other health food stores to have a near monopoly. I love whole foods but I want to see a hard and firm NO-GMO in the store period. That's they only way to justify the prices really! I can spend less and get more by buying at local farmers markets, TJ and online.

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