Whole Story

The Official Whole Foods Market® Blog

Love Your Pet with Whole Paws

Do mystery ingredients in pet food give you pause? Take heart! Whole Foods Market® is pleased to carry Whole Paws®, a line of premium pet foods formulated so the first ingredient is chicken, salmon and other wholesome proteins that pets crave.

Now you can treat your furry friends to super wholesome vittles from a trusted source. As you might expect from Whole Foods Market, all Whole Paws® products are made without artificial flavors, animal by-products, added sugar or grains.

Best of all, you don’t have to make an extra shopping trip to find premium food for your pet. Whole Paws® combines grocery store convenience with specialty store quality — all at a great price. Fans of the former 365 Everyday Value® pet food products will be glad to know that Whole Paws® products are still the best value in our pet food aisle, so you can upgrade your pet’s diet without up-ending your budget.

At my house, life pretty much revolves around our aging dachshund, Little Eddy. As he’s gotten older (and crankier) I’ve searched around for nutritious, satisfying food without unnecessary fillers, and that meant making the time-consuming trek to the pet supply store. I don’t know about you, but I’m excited about the idea of folding my pet shopping into my weekly food shopping!

If you’re transitioning your pet to Whole Paws®, it’s best to do it gradually, over a week or more. A good rule of thumb is to start by serving 80% of the established food with 20% of the new food. Wait a couple of days and then increase the ratio to 60/40. After another day or two, flip the balance to 60% Whole Paws® with 40% of your pet’s former food. Continue in the same manner, increasing the percentage every day or two, until your pet is dining on 100% Whole Paws® premium pet food. Of course, you should consult your vet if you have any questions or concerns about transitioning your pet’s food. Fluffy and Fido will be sure to thank you!

Has your pet tried the new Whole Paws® line? Leave us a comment and tell us what you think.