Whole Story

The Official Whole Foods Market® Blog

Orgain

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’re sharing some of our favorites here in an ongoing series.

In 1999, a devastating diagnosis led Andrew Abraham to become a physician and create the world’s first organic ready-to-drink nutrition shake.

During his senior year of high school, Andrew was faced with a rare cancer that required aggressive chemotherapy. During treatment, he relied on liquid nutrition and was appalled to find the only ready-to-drink options were made with specific ingredients that many physicians consider a “no-no” for cancer patients, including high-fructose corn syrup and artificial preservatives, sweeteners, flavors and colors.

“After an exhaustive search, I couldn’t find anything better, so I started blending my own organic shakes at home,” Andrew explains.

During the next decade, Andrew survived cancer, finished medical school, earned an MBA and became a family physician, yet little changed in the world of ready-to-drink shakes.

So Andrew decided it was time to develop Orgain.

After tireless hours of experimentation, 55 formulations and five blenders, he perfected a smooth, great-tasting blend of organic whey, organic brown rice and organic fruits and veggies and bottled it for grab-and-go convenience.

 

 

“We hear one resounding word all the time: Finally!” Andrew says. “People are so happy to find our product.”

Orgain was developed with a complete nutrition profile suitable for almost anyone, and it’s become the go-to drink for many athletes and physicians. It also continues to play a vital role in the lives of people with illnesses that affect appetite. Through organizations like Feeding America, the company donates thousands of cases of Orgain every year to cancer patients with financial hardships.

Do you have an Orgain story? Tell us about it!