Whole Story

The Official Whole Foods Market® Blog

5-Step Chicken: What’s in a Number?

If you’ve visited our stores in the last week or so, you may have already seen the new signs and package labels in our meat department for the 5-Step™ Animal Welfare Rating Standards. Very exciting! This multi-tiered program – the signature program of the Global Animal Partnership – rates how farm animals are raised using independent, third-party certifiers to audit farms and assess their compliance to the different Step level standards. It’s been a big undertaking and approximately 1200 farms that supply our stores have been audited and certified! We thought you might appreciate learning a bit more about the different Step levels and the welfare they afford the chickens, pigs and cattle. Today, we’ll start with our feathered friends – chickens — and we’ll cover the other two in later posts.

So, here’s what the different Step levels mean for broiler chickens. Step 1, Producers need to meet approximately 100 different standards to achieve a Step 1 certification for their birds – including providing good quality bedding (which promotes good health and welfare and allows birds to dustbathe), a maximum transport time of eight hours, and birds must not be given antibiotics or animal by-products in their feed. Each Step builds on the previous one. So birds in a Step 2 system are raised in similar conditions as Step 1 and additionally are provided with enrichments that encourage behavior that’s natural to them, such as pecking, perching and foraging. Our suppliers have found some innovative ways to do this, such as adding hay bales — it’s great to walk into a barn and see the birds pecking at the hay, standing on top of the bales, and pulling them apart.  It might sound simple, but the birds really make the most of this more interesting environment!  Other producers have used eucalyptus branches for the birds to peck at and explore. One of the big differences at Step 3 is that birds have access to the outdoors during the day. There must be shade and provisions so the birds can hide from hawks and other aerial predators, and isolate themselves,  so they feel comfortable being outdoors and get to enjoy roaming around outside the barn. ) Step 4 is the first pasture-based Step. Birds at Step 4 live continuously on pasture or in foraging areas and are only housed at night or when seasonal conditions might put them at risk. Pasture is an area of grasses managed to provide nourishment as well as a mat of vegetation under their feet.  A foraging area doesn’t need to have grass but can include bushes and low trees that provide areas where the birds can nestle and not be visible to aerial predators.  And, since chickens are descendents of Junglefowl, this gives them the perfect environment to keep busy pecking, exploring and foraging for bugs! Steps 5 and 5+ are much more challenging to achieve. At Step 5, birds are bred to thrive in an outdoor environment and must be raised in small flocks. Several of our local suppliers have been able to reach this prestigious Step rating: Field to Family, Petaluma Poultry, Pitman Family Farms and White Oak Pastures. For the highest Step level – Step 5+ – birds are bred, hatched and raised on the same farm. While there aren’t yet Step 5+ chickens, some of our suppliers are already starting to explore this option. So, now you know a bit more about the ratings on the chicken in our fresh meat case. We are pleased to offer the following Step-rated chicken by partnering with our awesome chicken vendors: Step 1 – Joyce Foods, and Townsends Step 2 – BC Natural, Bell & Evans, Eberly, Empire Kosher, FreeBird, Epicurean Farms, Pine Manor, and Wise Kosher Step 3 – BC Natural, Draper Valley, Field to Family, Petaluma Poultry, and Pitman Family Farms Step 4 – Campo Lindo Farms, Pitman Family Farms, Shenandoah Valley Farms, and Vital Farms Step 5 – Field to Family, Petaluma Poultry, Pitman Family Farms, and White Oak Pastures We’d love to hear what you think about this new program.

Blog Updated on 2/19/2015.