Whole Story

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195 Comments

Comments

Tony says ...
The step rating is a step in the right direction and the quality of life is definitely an important factor.. The missing element here is feed.. I would like to know at which step, does the poultry stop receiving GMO feed.. Feed in my opinion plays a bigger role.. IF GMO feed is part of a chickens diet, then GMO is part of the human consuming that chicken. Chickens without pasture to graize on bugs and grasses would be of primary concern, since all of their food source is feed. I know Whole foods has taken a big step to make its 365 brand GMO free.. Well, it should step it up and deny GMO feed for any meat of poultry products. I would also like to see pasture raised birds that do not receive soy in their supplemental feed. This in my opinion would be 6+ rating.. A chicken that spends its day outside on pasture, has access to filtered or gravity fed spring water, and is given a soy free organic supplemental feed when necessary..
12/21/2011 6:41:57 PM CST
janejohnson says ...
@Tony The Step Rating is to inform you of the treatment of the animal during it's lifetime. At this time only the term organic means that the animal has received feed certifiably free of GMOs. This means you should look for step rated meat that is also listed as organic. Thanks for reaching out and for your support of our mission.
12/27/2011 11:52:06 AM CST
Mary says ...
Bell and Evans does not pasture their chickens. They also feed a soy diet. Do you sell chickens that are not fed soy and are pasture raised? I have been ordering them from small farms..but I would much prefer the convenience of buying them at one of my Whole Foods Markets in New Orleans/Metairie - Louisiana.
01/16/2012 9:21:58 AM CST
janejohnson says ...
@Mary We certainly sell chickens that are pasture raised. To figure out which chickens were pasture raised, please check the appropriate number rating and if you have any questions, please ask your the butcher available. Step one should require no crates, crowding, or cages. You can review the standards at the link below. Thanks for reaching out! http://www.wholefoodsmarket.com/products/5step.php
01/17/2012 11:16:48 AM CST
s larhette says ...
wonderful approach to helping me, the consumer, to find the quality desired. I love to cook and look forward to a desired result , especially with chicken, when you want a certain delectable chicken taste that pleases a home cook. How do you manage consistent quality? Ihave found with one brand very inconsistent results, with one chicken being dry and a little mushy kind of tenderness.The Bell and Evens organic is inconsistent with texture and flavor
01/17/2012 9:11:53 PM CST
janejohnson says ...
@S Larhette Hmm, the inconsistent quality could be due to a whole host of reasons. I reached out to one of our Global Meat Buyers and this was her answer: "We do encourage our chicken suppliers to use the similar breeds and feed formulations to ensure that the quality is consistent but if you want more info please contact Bell & Evans directly at: http://www.bellandevans.com/content/customer-service or via telephone: 717-865-6626"
01/25/2012 2:52:20 PM CST
Ed says ...
How can I buy Pasture Raised Organic Chicken from you stores? Or do you guys even carry any at all? and if so, how can I tell? Free range has lost all its meaning now, and pasture raised is what people in fact are looking for when they choose "free range".
01/31/2012 7:33:44 AM CST
janejohnson says ...
@Ed Whole Foods Market is happy to sell from 1-5 step rated chickens across the company. To learn what step rated chickens are available at your community Whole Foods Market I encourage you to reach out to them directly. The link below will help identify the contact information for your store where a Team Member will be happy to discuss the step rated chickens available and what that means for the life of the chicken. www.wholefoodsmarket.com/stores
01/31/2012 11:57:13 AM CST
Nicole B. says ...
While many companies are trying to hide where their food comes from or how it's made, Whole Foods is actually willfully giving this information to the consumer. I think this is admirable. However, I do have two points that I would like to make. 1 - I consider myself a vegetarian but will eat meat on occasion if the animal was both raised and slaughtered humanely. The animal welfare rating standards do a fantastic job of informing me of how the animal is raised but completely leaves out the slaughter process. I really wish this could be a focus as well 2 - I wish that more stores would provide chicken that rates higher on this scale. I've never seen chicken rated higher than a 2 in any of the Whole Foods in my area.
02/02/2012 11:42:13 AM CST
tommi vonderhaar says ...
After reading several disturbing articles about the meaning behind different organic certifications for how poultry is raised, it is wonderful to find a store who cares about the ratings. I can feel certain that the poultry my family eats is from reputable farmers and are getting the best product I can find. Thank you so much!
02/15/2012 7:42:58 PM CST
Marcia says ...
This is a great program! Love it!
02/16/2012 8:16:14 AM CST
GG says ...
Outstanding! just what I was looking for after recently reading the book "Eating Animals" about the horrors of factory farming. Thank you very much for being an active part of the solution to reduce suffering in our food supply. I'm also concerned about reducing/eliminating the GMO content. How are the GMOs handled?
02/16/2012 12:52:59 PM CST
Mary says ...
All the stores in Houston don't carry chicken beyond Step 1 - which is very disappointing for such a large city - Whole Foods needs to provide customers with more options and not just have this on your web site - thank you
02/17/2012 6:00:29 PM CST
janejohnson says ...
@GG You can read all about Whole Foods Market's stance on GMOs at the following location. http://blog.wholefoodsmarket.com/2012/02/gmo-monsanto-buyout-rumors-untrue/
02/20/2012 4:09:30 PM CST
Jacquie says ...
I think that the rating system is a wonderful idea, but I was hoping that you could tell me why some of the meat is not rated?
04/05/2012 7:50:07 PM CDT
Denise says ...
In my quest to only purchase animals treated humanely, I notice that the information seems to stop abruptly when it comes to slaughter practices, ESPECIALLY for chickens. The disgusting stun baths and upside down shackling, etc. are beyond comprehension, yet I don't know how the WF step 5 chickens are slaughtered, nor can I find any information on that. Can you enlighten? I recently bought a whole chicken at WF that was from Lapp Family Farm in PA, and I can't find info on the web about their slaughter practices, either. HELP?
04/07/2012 10:23:45 AM CDT
Megan says ...
@Jacquie I reached out to our Meat Team and here's what they had to say: <blockquote>All our beef, pork and chicken is step-rated in the meat case. Global Animal Partnership is working on standards for other species and we look forward to rolling those out in our stores when they become available. To see what they are working on, check out their site here: <a href="http://www.globalanimalpartnership.org/the-5-step-program/our-standards/" target="_blank" rel="nofollow">http://www.globalanimalpartnership.org/the-5-step-program/our-standards/</a></blockquote> I hope this helps answer your question!
04/10/2012 9:10:49 AM CDT
Choymae Huie says ...
I've been having a lot of health issues lately and found out that 100% grass fed animals have oil soluble vitamins necessary for optimum health and in most of our commercial farm practices, those vitamins are all but lost in the final product. Trying to find animals with healthy fats can be daunting. Just last week, I discovered that free range does not mean a 100% pastured. Free range can mean that the animal is allowed to roam inside a cement area, but do not have the advantage of being allow to be in sunlight or to forage for their natural food such as worms, insects and plants. Pasture fed, does not mean 100% grass fed. A grass fed cow can still be place into feedlots and fed grains to fatten them up the last 3 months. Unfortunately, within those 3 months, most of the valuable omega 3s have converted to omega 6s. Only 100% grass fed means that the animal has been grass fed it's entire life. I'm grateful to have it classified so clearly. Thank you, it makes shopping at Whole Foods, so much easier.
04/26/2012 8:14:59 PM CDT
Madeleine says ...
I am here with Denise. Looking for the slaughter practices. I understand there is no nice way in killing / slaughtering an animal. You're taking its life, yet I do not want to buy chickens / turkeys that where slaughtered in the way Denise describes. Thanks.
05/06/2012 12:05:33 PM CDT
cindy says ...
This interests me. I'm glad to hear tht Whole Foods is implementing a more ethical way of producing meat. It is great that these animals are having a better quality of life as it is our duty to be good stewards of this planet. However, this is not the reason why I would want to purchase this kind of meat versus what is more comercially available and factory farmed. Animals that live in horrid conditions, eating garbage grain based diets, crammed in cages, drugged up on anibiotics are likely to be ill. I do not want to consume diseased animals full of hormones that are likely to be passed on to my children. I am not against eating meat. I do believe that producing ethical meat will benefit the animal but more importantly it will benefit our health....just saying. Also it would be nice if Whole Foods were inspected by an outside source rather than performing these alleged "annual self audits." This extra measure would make this company seem a lot more accountable and credible.
07/22/2012 7:32:25 PM CDT
Kailyn says ...
I've been a vegan for 9 months and have gone back to just eating chicken so far. Although, I'm choosing to only eat chicken if I know it was humainely raised and this is the perfect thing! Thank you so much for this information and please post when step 5+ chickens are available.
08/19/2012 9:46:00 PM CDT
Lisa B says ...
Whew! Thank you for offering humane choices!
09/26/2012 4:03:59 PM CDT
Angela says ...
I am THRILLED about this new system!! Thank you for creating it and a BIG thanks to the farms for participating!! How do I make the request for a step 5 at the counter? I didn't notice until I already got my chicken that it had a step 3 rating. While a 3 is great, if I had the option I would have purchased a 5 rating.All in all, it's a fantastic program!
09/30/2012 2:34:21 PM CDT
Nicolette Flores says ...
Thank you for caring in such an amazing way about the animals welfare! I will be buying my meats from Whole Foods from now on!
10/28/2012 12:29:02 AM CDT
Rose says ...
I always look for white oak pasture raised it so good for soup or literally any recipes that calls for chicken. The taste reminded me f what we called native chicken back in my country they're a bit hardy but really tasty!
10/31/2012 1:18:40 PM CDT

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