Whole Story

The Official Whole Foods Market® Blog

Announcing Whole Kids Foundation

Whole Foods Market is proud to announce the recently established Whole Kids Foundation®.  Through partnerships with schools, educators and like-minded organizations, the Foundation aims to make an impact on ending childhood obesity and help children reach optimal wellness by supporting access to nutritious food choices. One of the Foundation’s first projects kicks off this fall. The School Garden Grant program, in partnership with FoodCorps, provides support to schools wanting to establish or grow their school gardening programs. School gardens give children the valuable opportunity to learn and apply math, science and health concepts in a dynamic, interactive setting. Plus, growing food helps develop an appreciation for where food comes from and lets children take an active role in making healthy food choices. Whole Foods Market has been an advocate for school lunch reform and has supported healthy eating education for children for many years.  Past initiatives and partnerships, that will remain areas of focus through the Whole Kids Foundation, include:


In 2009, Whole Foods Market and shoppers donated more than $700,000 to fund TheLunchBox.org, an online resource created by Chef Ann Cooper’s F3 Foundation, which helps public schools provide more nutritious lunches for kids. Launched in the 2010 school year, TheLunchBox.org website offers free, comprehensive resources to help schools replace highly processed foods with fresh, natural, made-from-scratch foods in a realistic, cost-effective manner.

Salad Bar Project and Let’s Move Salad Bars to Schools:

In 2010, Whole Foods Market shoppers donated more than $1.4 million during a seven-week fundraising campaign to improve school lunches through the Salad Bar Project, which helped fund 570 salad bars in schools across the country. Whole Foods Market joined forces with F3 Foundation for a second year to help bring fresh fruits and vegetables, whole grains and healthy proteins to school lunch programs through an online grant process.  To make an even larger impact in lunchrooms across the country, Whole Foods Market also became a founding partner of Let’s Move Salad Bars to Schools, whose goal is to provide 6,000 school salad bars across the nation by 2013.

School and Store Partnerships:

Many of our stores have established relationships with local schools that range from school gardens and salad bars, to art competitions and food drives, to educational store tours and class visits by our Team Members. Whole Kids Foundation also invests in the health of teachers by providing nutrition and cooking education so that they can be the healthiest role models possible.

Whole Kids Foundation is based in Austin, Texas, and operates as an independent, nonprofit organization with its own board of directors. For more information on the Foundation and to apply for a school or community garden grant through the Whole Kids Garden Grant program, visit: wholekidsfoundation.org or e-mail whole.kids@wholefoods.com. Keep up with Whole Kids Foundation by following @WholeKidsFnd on Twitter and liking them on Facebook. How have you inspired your kids or your students to make healthier food choices? We want to hear about it!