Whole Story

The Official Whole Foods Market® Blog

 

94 Comments

Comments

Kim Bui says ...
I've often felt betrayed the the indifference the FDA seems to have regarding body care and skin care. Not everyone has the know-how to read labels to look for bad ingredients. Glad you're taking a stand
03/12/2008 7:51:26 PM CDT
Lisa G. says ...
I felt like I really learned something new by watching this podcast. I didn't realize that so many products that are labeled as natural really aren't! I am new to buying organic and natural products so I'm glad I now know to check the label of the products I purchasing carefully before I buy.
03/12/2008 9:42:07 PM CDT
Joan says ...
Thanks for that very informative video. I love Whole Foods and feel that you keep high standards.
03/12/2008 10:04:04 PM CDT
REGINA SANDERS says ...
Very useful and informative video. Thank you.
03/13/2008 8:09:09 AM CDT
Lydia says ...
Thanks for this video! Interesting
03/13/2008 9:49:48 AM CDT
Anne Bakke says ...
I wish the government cared as much about the environment as Whole Foods seams to! The video was very informative, and you are providing a great service to your customers. I wish there was a Whole Foods Store close to me. (Camano Island, WA)
03/13/2008 11:11:18 AM CDT
DANIELLE says ...
I love the idea of 'natural' but I've heard that 90% of "organic or natural" products at regular grocery stores aren't really natural. since nobody checks this out, people are spending much more for just the word 'natural' printed on the package! I always check labels for natural ingredients, but I am concerned about the packaging. I would love to see more products have biodegradable packages, or packages made from recycled items, or keeping in mind that packaging is made with chemicals and is non-natural. If you go natural, push it all the way! I would feel much better about that, and wouldn't mind spending a few cents more to know that we are also helping the environment. I would love to see skincare product lines have a program where you could send your bottles back and they would reuse or recycle them, and offer a discount on their next purchase. It would keep people coming back, that's for sure! Think about it like the Netflix of skincare! I think we are halfway there, and I absolutely love your natural products! I feel much better physically and it feels good on my skin. I shop there religiously, and one shop is 2 blks from my house. I'm lucky! ;)
03/13/2008 1:32:17 PM CDT
curranm says ...
Thank you for your comments and questions about our new standards. In response to James’ first question, PPD (P-phenylenediamine) is one of the chemicals that allow the dye to adhere to the hair shaft. In order for a hair dye to be permanent, chemicals are required to make the dye adhere to and penetrate the hair shaft. PPD is unacceptable according to our Premium standard. We allow the ingredient in our regular standards at levels of less than 1% only. Conventional hair dyes may contain the ingredient at levels of up to 5%. Regarding the safety of PPD, the Cosmetic Ingredient Review (CIR), an independent group of scientists who review, evaluate and report on various cosmetic ingredients, conducted a Final Safety Report on PPD in which they concluded that "it is safe at current concentrations of use," which is described in the report as being up to 5%. In addition, the difference between our hair dye products and conventional hair dye products is that products like Naturcolor, sold at WFM, additionally contain nourishing botanicals and provide a safer option for customers who would like to color their hair permanently. For those who are concerned about PPD and other chemicals in hair dyes, we also offer henna products, which are acceptable to Premium, for natural hair color. For more information on hair dyes in general, see: http://vm.cfsan.fda.gov/~dms/cos-818.html , http://www.findarticles.com/cf_0/m0820/n253/21034492/p1/article.html.
03/13/2008 5:33:42 PM CDT
curranm says ...
Regarding James’ questions about labeling, plastics, preservatives and small body care companies: All product labels that are acceptable to Premium have been reviewed by the quality standards team. This is an important part of the Premium approval process and we have dedicated much time to carefully evaluating labels. All Premium labels must comply with current FDA labeling guidelines or must have label changes in process. Plastics are indeed a hot topic. We are committed to helping our customers protect themselves and their families and as such are concerned about the growing body of research which connects BPA and other estrogenic compounds, including phthalates, to certain health effects. Although the U.S. Food and Drug Administration has said that such materials are appropriate and safe, we are currently evaluating certain products and packaging materials on a variety of criteria, including endocrine activity, toxicity, recyclability and functionality. Our goal is to help our customers avoid endocrine active materials in products and packaging where functional alternatives exist. We are staying on top of the latest academic research regarding the endocrine activity of substances present in plastics, including BPA. When appropriate, we have stopped the sale of certain products and/or provided information to our customers about the products. For example, as of January 2006 we stopped selling baby bottles and child drinking cups made from polycarbonate plastic or other plastics with added phthalates because of the emerging scientific evidence on their risk. We have begun the process of examining the plastic packaging materials we use to package foods in our stores, and are working with a leading testing firm to design a laboratory test to accurately assess the endocrine activity of these materials. We will continue to search for the safest and most functional packaging materials for our stores. Concerning small body care companies, please take a quick look at our local vendor program: http://www.wholefoodsmarket.com/products/locallygrown/index.html . There are several small body care vendors featured as part of our local vendor program. And last but certainly not least, here is a link to all of the unacceptable ingredients, including preservatives, to Premium Body Care Standards: http://www.wholefoodsmarket.com/wholebody/pbc/unacceptable_ingred.pdf
03/13/2008 5:41:51 PM CDT
C Duran says ...
Thank for the informative video and information on the term "natural". It just goes to show that product packaging can be very misleading and it is hard to always know what you are actually buying.
03/13/2008 8:31:51 PM CDT
Samantha says ...
All Natural by definition might mean choosing nature consciously rather than manmade unconsciously.
03/13/2008 10:17:46 PM CDT
Lola Carter says ...
Wonderful. Too many companies take advantage of the term "Natural" to pass of an inferior product or even a harmful product. This is a great step forward.
03/14/2008 8:23:25 AM CDT
Sara B. says ...
I don't know the definition of natural! Since the FDA doesn't have time and probably funding to test natural products, it's nice that Whole Foods does that. I love that James asked some questions in the posts...gave me more info ;0) This will drive me to buy products at Whole Foods now that are Premium.
03/14/2008 9:57:02 AM CDT
wendy klassen says ...
Interesting. Thanks for this!
03/14/2008 3:02:12 PM CDT
Esther says ...
In my own small way, I am trying to make as many conscientious choices as possible, so the Premium Seal standard gives me a measure of confidence that I am doing just that.
03/14/2008 3:34:36 PM CDT
Rebecca says ...
I thought this video was very well done and informative! It was appealing and it was great to see that Whole foods is doing so much to help the environment. However, I thought it would be helpful if the video talked about what standards Whole foods uses when considering something "natural". The video does talk about what various consumers may think is natural, but it's important to hear the stance of the store from which they are buying these "natural" products. I really liked the way that Whole Foods is looking at the three major points: natural-ness, saftey, and efficacy because those are the qualities that people most look for when they're buying a product. Overall, very well put together and informative! I love whole foods!
03/15/2008 1:08:56 AM CDT
madeline says ...
Another reason to shop at whole foods.
03/15/2008 8:39:25 AM CDT
Sarah says ...
For some reason, I'd never really thought about the fact I wash off all my beauty products - that every single thing goes down the drain and into the environment. Great idea.
03/15/2008 9:25:09 AM CDT
Sofi says ...
thanks so much for all the great information. I always trust Whole Foods products to have a higher standard than regular grocery/drug/ beauty supply, and now I am so intrigued by your Premium standard. Your consideration of 'past, present, and future' sets you apart-way ahead of- all competitors!
03/15/2008 6:30:48 PM CDT
Kelly says ...
Great video. I think it would be helpful if you added the information of how much your skin absorbs lotions.
03/15/2008 9:50:27 PM CDT
Becca says ...
Great video! There were a lot of shadows, though, which made it hard to watch for long without having to turn away. Perhaps add a little additional lighting next time? Just for camera's sake? Thanks!
03/15/2008 10:42:53 PM CDT
Roxy says ...
Great video. I would probably include fewer customer views at the beginning though. My attention span isn't that long.
03/16/2008 5:23:52 AM CDT
beth chanin says ...
Thank you Whole Foods! The fact that you are helping us to distinguish the very murky area of terminology is fabulous. It is extremely important that people in every stage of life have the awareness of how important it is to be able to make a contribution for themselves, and to the planet for their future. I appreciate the new category, the bar being raised is inspiring. The video was informative and gives me a sense of hope!!
03/16/2008 8:20:10 AM CDT
Marissa says ...
I'm glad to see someone is taking the initiative to make sure a "natural" product is truly natural. Whole Foods is doing a great job of making consumers more away of their individual impact on the Earth and their own body. Thank you Whole Foods! Marissa :)
03/16/2008 2:30:48 PM CDT
uloma says ...
First, I'd like to say how relieved I am to find out tha tmy girlfriends and I are not the only ones who ponder this issue. Many products which are supposed to be "natural" contain so much artificial substances. Thank you Whole Foods Store for prooving our thoughts to be logical.
03/16/2008 3:27:48 PM CDT

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