Whole Story

The Official Whole Foods Market® Blog

The Best There is in Body Care

Are you looking for safer alternatives in personal care? Discover why Whole Foods Market Premium Body Care is the best solution available on the market today. Learn about our new top-tier standards for results, quality of source, environmental impact and safety. Watch this enlightening video to get the scoop on how we determine which personal care products earn the Premium seal.

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96 comments

Comments

Sarah says …

I really like the selection that the store has in terms of natural products.

Lisa says …

totally awesome, it's great to know that they hold themselves to a greater standard...

Nicol says …

Very interesting. I too have wondered how safe natural products are. I have started to make my own because of that. Thank you whole foods for making sure that your products are safe.

marta lwin says …

great video. good production.

NotABot says …

Yet another reason to shop at Whole Foods. Always read your labels. It's really helpful to have a list of additives the lack of which actually defines what the "premium" label really means. So thanks.

antonina says …

love the video and I love whole foods! Keep up the good work!

Danielle Toews says …

I love how the products sound!!

lasky says …

It is heartening to see the growth of community consciousness concerning the use natural products. My group of friends are primarily interested in using organic products that are non-toxic and produced locally. Thank you Whole Foods for your dedication and attention to this issue.

LeeAnn says …

"Natural" has become such an industry buzzword... It's good to know that at Whole Foods the word "natural" actually means what you would think it means!

Michele says …

This is such a timely videocast. It is frustrating and overwhelming to see time and time again the use of the word "natural" as a marketing tool rather than an indicator of safe, healthful ingredients. It seems as if chemicals to watch for in our skin care products are identified on a weekly basis. In fact, I just read this article: http://foodconsumer.org/7777/8888/L_ifestyle/031503202008_Cancer-causing_agent_found_in_natural_organic_personal_care_products.shtml about 1,4 - Dioxane in uncertified organic and "natural" products. As a consumer, I'm hopeful that there will eventually be a day when I can simply pick up a product from Whole Foods that is safe for my skin and family without having to scrutinize the label. I know it is a long ways off, but I do applaud your effort with the Premium line.

Mayya says …

I love Whole Foods. This world is full of chemicals and whole foods seems to provide only the natural ones! PS I love makeup loves me!!!

Mayya says …

I love you wholefoods! Everything you do is right! PS I love you makeuplovesme!!

Telecia says …

Thank you Whole Foods for this informative video. As "makeup loves me" person with sensitive and allergic skin, I am always reading product ingredients before purchasing. With all of the recent news casts of pharmaceuticals in our drinking water, It is nice to know that companies are taking an active stand against pollution. KUDOS Whole Food!!!

Carmen says …

I love that Whole Foods asked the questions about safety and environmentally friendly.More clearly defining what it means to be "natural" was enlightening! This was helpful! Thanks! I found the link to this on modmom.blogspot.com Thanks! cltgrace at gmail dot com

P Neri says …

I look forward to more of these excellent podcasts.

Maria Carolina says …

Very nice video! it helped me a lot to understand better the 'natural' body care meaning! I LOVE Whole Foods!!!! Can't get bored of going there every two days! Keep up the good work.

jen g. says …

I've slowly been moving toward an "all organic" and "all-natural" lifestyle. It's refreshing to know that WF is committed to offering products that support this lifestyle as well as committed to educating consumers in this way. Thanks, WF!

Suzanne Bastien says …

Such a great way to define Natural. It's also nice to know that the FDA has no regulation on it yet. I will be more wary about looking for the ingredients next time I buy "Natural". I LOVE Whole Foods, we are blessed to have alot of them here in Colorado.

Christine Van Tassel says …

This is incredible news. I have found the choices daunting in the past but knowing the thought that has gone into this new initiative I'm excited about my next trip to Whole Foods. I've gradually been making changes to my family's consumption as I have time to research. Now I can ramp up that effort knowing much of the research has been done for me - with integrity. Thanks!

Lori says …

The video is very informative. It is great to see what goes on behind the lines.

Rachel Chip says …

After a recent miscarriage ended our first pregnancy, I decided to make changes in my life to make sure that the products I was using and surrounding myself with were safe - for my body and the possible new baby God might bless us with. It seems like so many companies are quite deceptive in labeling their products as "natural", like the video points out, just because they know that's what people want to hear! That makes the task of finding real natural and safe products quite overwhelming, but I am so thankful that Whole Foods has dedicated themselves to truly finding the best products out there. Now I just need a Whole Foods in my area! The nearest one if 1 hour+ from my home! Thanks again - great video, very imformative, I really enjoyed watching it. I would even share it with friends that are interested in changing over to safer body products.

Amy says …

I love whole foods. Thank you for creating quality products for our "whole" body not just our stomachs.

Wendy says …

I think with any thing it's all about being informed and doing your own research.

Renee Griffin says …

I would love to try the products, Very exciting News, It is great The WF is going All organics

Betty N. says …

A very informative video. I had not shopped at Whole Foods for body care products. I am impressed with the standards they are holding their products to.

janene Grace says …

I'm always looking for "natural" which is less chemicals or no chemicals. I am impressed at your response to James blog. Thank you for addressing it here. He raised questions that, I feel, you answered well.!!

Betsy says …

I wish we would just adopt a model like many european countries have for safe body care products (and food additives for that matter)- If there are "best practices" out there- let's use them, right? Shoulda, woulda, coulda, I know- But this has to be from the government AND from companies who want to have a good reputation like whole foods.

Sarah says …

Awesome! I can't wait to try it.

Christine says …

Glad to see WholeFoods taking care of the consumer again. Love shopping at your stores, and we'll be looking to incorporate this information into our next trip!

Kristie Noguera says …

I am all for regulation for body care so companies representing their products as "natural" will be held to the standards the buyer expects from that term.

Samantha Pruitt says …

i'm so glad that Whole Foods is carrying actual "all natural" products. many companies tell you that their products are all natural but sometimes it doesn't seem like they're being %100 truthful, it's great that when it comes to all natural products your company has high standards and won't settle for less, that's really great!

Kara Finck says …

The regulation or lack thereof of products claiming to be natural or chemical free is one of the most important issues -- particularly when it comes to products for babies and children. I would be interested in learning more about the specific products and tests done to ensure their efficacy. Often there are so many products on the shelves that it is hard not to be swayed by packaging and promotional material as opposed to the content of the product.

Jeannine says …

There is always a question about what is natural and what is not. I stick with coconut oil for my beauty regimen just b/c I'm uncertain. This video was very interesting.

Sylvia Porter says …

i love all natural products but am always afraid that am not actually getting what they sat i'm getting, thanks for offering actual natural products so i don't have to worry!

Caryn Bailey says …

Thank you for this wonderful information. I can't believe that everything that says natural can't always be trusted to be natural. I have just started looking for products without things like parabens

L McLendon says …

Very interesting and I enjoyed this video full of good information. Thanks!

Kristina of Oklahoma says …

<strong>I am happy to see someone taking a stand on this finally. I see so many products and wonder if they are truly natural or organic.

A. Burke says …

I truly love whole foods, I visited frequently out west but have yet to have one close to my home here in Florida. What an informative podcast, thanks!

Beth says …

This is a great reminder of what we should expect from "natural" products...and to know that you are committed to providing selection and knowledgeable staff is encouraging.

Leslie says …

This is one of my eco-peeves...it's hard for consumers to know what natural is especially when their mis- labeled natural and their not...looking at the ingredients is a biggie and when you pick it up after you see the word natural it should be just that. this is not just an issue with body care but with food as well!!! I'm glad to know that Whole Foods is setting the standard!

michelle rosborough says …

That was interesting

maggie hanus says …

When we first got our truly natural soaps into Whole Foods, I was a little dismayed to see all the "unnatural" bodycare products on the shelves. A big fat kudos to WF for cleaning up their act! Like Kermit says, it ain't easy bein green...

Dee says …

Thank you! There was a desperate need for this! Hours and hours spent searching on the internet for safe products and getting more confused then when I started, (and I "ain't" no dummy "neither" - hee hee ) but they make it so hard on the labeling because they don't really care about the green outside, they care about the "green" in my wallet! It has left me in tears. Please know that every minute you put in at the end of a long day deciphering this for all of us is greatly appreciated beyond words! I'm going into a Whole Foods Market for the first time and I'm going in for the Premium Body Care Section. Thanks, tons and tons of gratitude to you all. Keep up the good work! (And raise the bar, like you said, when you need to.)

Lila says …

You go Whole Foods! To actually do research on your own packaging? That's awesome. As long as you don't raise the prices, I'm fine with it.

Carolina says …

I am looking for a natural product for sebborheic dermatitis inside both ears and near the side of the right ear. I have been applying numerous Cortizone creams, but they are making my situation worse, I am looking for natural alternative. Can you help me? Thanks, Carolina

Nikki - Community Moderator says …

@CAROLINA - Since our products differ between stores, I would suggest reaching out to the Whole Body team at your local store to see what they recommend.

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