Whole Story

The Official Whole Foods Market® Blog

 

96 Comments

Comments

Sarah says ...
I really like the selection that the store has in terms of natural products.
03/16/2008 7:03:33 PM CDT
Lisa says ...
totally awesome, it's great to know that they hold themselves to a greater standard...
03/17/2008 4:32:27 AM CDT
Nicol says ...
Very interesting. I too have wondered how safe natural products are. I have started to make my own because of that. Thank you whole foods for making sure that your products are safe.
03/17/2008 10:10:42 AM CDT
marta lwin says ...
great video. good production.
03/17/2008 10:28:07 AM CDT
NotABot says ...
Yet another reason to shop at Whole Foods. Always read your labels. It's really helpful to have a list of additives the lack of which actually defines what the "premium" label really means. So thanks.
03/18/2008 8:23:24 PM CDT
antonina says ...
love the video and I love whole foods! Keep up the good work!
03/18/2008 8:40:15 PM CDT
Danielle Toews says ...
I love how the products sound!!
03/19/2008 8:01:51 AM CDT
lasky says ...
It is heartening to see the growth of community consciousness concerning the use natural products. My group of friends are primarily interested in using organic products that are non-toxic and produced locally. Thank you Whole Foods for your dedication and attention to this issue.
03/19/2008 10:09:02 AM CDT
LeeAnn says ...
"Natural" has become such an industry buzzword... It's good to know that at Whole Foods the word "natural" actually means what you would think it means!
03/19/2008 11:53:30 AM CDT
Michele says ...
This is such a timely videocast. It is frustrating and overwhelming to see time and time again the use of the word "natural" as a marketing tool rather than an indicator of safe, healthful ingredients. It seems as if chemicals to watch for in our skin care products are identified on a weekly basis. In fact, I just read this article: http://foodconsumer.org/7777/8888/L_ifestyle/031503202008_Cancer-causing_agent_found_in_natural_organic_personal_care_products.shtml about 1,4 - Dioxane in uncertified organic and "natural" products. As a consumer, I'm hopeful that there will eventually be a day when I can simply pick up a product from Whole Foods that is safe for my skin and family without having to scrutinize the label. I know it is a long ways off, but I do applaud your effort with the Premium line.
03/19/2008 1:55:08 PM CDT
Mayya says ...
I love Whole Foods. This world is full of chemicals and whole foods seems to provide only the natural ones! PS I love makeup loves me!!!
03/19/2008 5:34:44 PM CDT
Mayya says ...
I love you wholefoods! Everything you do is right! PS I love you makeuplovesme!!
03/19/2008 5:43:07 PM CDT
Telecia says ...
Thank you Whole Foods for this informative video. As "makeup loves me" person with sensitive and allergic skin, I am always reading product ingredients before purchasing. With all of the recent news casts of pharmaceuticals in our drinking water, It is nice to know that companies are taking an active stand against pollution. KUDOS Whole Food!!!
03/20/2008 1:33:13 PM CDT
Carmen says ...
I love that Whole Foods asked the questions about safety and environmentally friendly.More clearly defining what it means to be "natural" was enlightening! This was helpful! Thanks! I found the link to this on modmom.blogspot.com Thanks! cltgrace at gmail dot com
03/21/2008 3:07:23 AM CDT
P Neri says ...
I look forward to more of these excellent podcasts.
03/23/2008 12:51:10 AM CDT
Maria Carolina says ...
Very nice video! it helped me a lot to understand better the 'natural' body care meaning! I LOVE Whole Foods!!!! Can't get bored of going there every two days! Keep up the good work.
03/24/2008 7:22:30 AM CDT
jen g. says ...
I've slowly been moving toward an "all organic" and "all-natural" lifestyle. It's refreshing to know that WF is committed to offering products that support this lifestyle as well as committed to educating consumers in this way. Thanks, WF!
03/24/2008 9:42:32 AM CDT
Suzanne Bastien says ...
Such a great way to define Natural. It's also nice to know that the FDA has no regulation on it yet. I will be more wary about looking for the ingredients next time I buy "Natural". I LOVE Whole Foods, we are blessed to have alot of them here in Colorado.
03/24/2008 11:47:58 AM CDT
Christine Van Tassel says ...
This is incredible news. I have found the choices daunting in the past but knowing the thought that has gone into this new initiative I'm excited about my next trip to Whole Foods. I've gradually been making changes to my family's consumption as I have time to research. Now I can ramp up that effort knowing much of the research has been done for me - with integrity. Thanks!
03/26/2008 7:14:34 PM CDT
Rachel Chip says ...
After a recent miscarriage ended our first pregnancy, I decided to make changes in my life to make sure that the products I was using and surrounding myself with were safe - for my body and the possible new baby God might bless us with. It seems like so many companies are quite deceptive in labeling their products as "natural", like the video points out, just because they know that's what people want to hear! That makes the task of finding real natural and safe products quite overwhelming, but I am so thankful that Whole Foods has dedicated themselves to truly finding the best products out there. Now I just need a Whole Foods in my area! The nearest one if 1 hour+ from my home! Thanks again - great video, very imformative, I really enjoyed watching it. I would even share it with friends that are interested in changing over to safer body products.
03/27/2008 6:57:02 AM CDT
Lori says ...
The video is very informative. It is great to see what goes on behind the lines.
03/27/2008 4:29:12 PM CDT
Amy says ...
I love whole foods. Thank you for creating quality products for our "whole" body not just our stomachs.
03/28/2008 6:01:40 AM CDT
Wendy says ...
I think with any thing it's all about being informed and doing your own research.
03/28/2008 6:51:08 PM CDT
Renee Griffin says ...
I would love to try the products, Very exciting News, It is great The WF is going All organics
03/30/2008 5:44:15 PM CDT
Betty N. says ...
A very informative video. I had not shopped at Whole Foods for body care products. I am impressed with the standards they are holding their products to.
03/30/2008 7:04:31 PM CDT

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