Whole Story

The Official Whole Foods Market® Blog

Bring on the Green…with Fresh Trees

Mother Nature is gearing up for a wardrobe change as we head into the holidays, and so are many of our stores! This year, as in years past, our trees are fresh from the Blue Ridge Mountains, about 10 miles southeast of Sparta, North Carolina, and grown by family-owned and operated Bottomley Evergreens & Farms. Our stores* will have Fraser Fir trees available for guests to choose from in the hunt for the perfect holiday tree… are you ready? Did you know that Fraser Firs are one of the most popular choices when it comes to bringing home a fresh tree for the holidays? With a dark green color, full shape, classic aroma, and excellent needle retention, no wonder the Fraser Fir holds onto all that glitz and glam so well!  What’s your favorite reason for choosing a real tree? I think mine is that a well cared for tree can last up to three or four weeks, and who doesn’t love having that smell fill the air? Check out this slideshow about the Bottomley farm. We are big fans of the Bottomley family, and the trees they grow, but we would love to know more about your favorite Christmas tree source! Do you have a favorite variety or local farm? Let us know! We hope everyone has a safe and happy holiday season…and don’t forget to recycle your trees! *Bottomley trees are available in stores in our Mid-Atlantic, Northeast, North Atlantic, South, Midwest, Southwest, and Rocky Mountain regions. Our Pacific Northwest region will have Bottomley Noble Fir trees, and small “table top” trees are available in several regions as well.