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The Official Whole Foods Market® Blog

Celebrate Passover…Naturally

Whole Foods Market grocery and meat purchasing teams have been hard at work making our stores a Passover destination. We know that many of our customers are looking for kosher for Passover products that meet our strict quality standards for packaged foods that are free of artificial preservatives, colors, flavors, sweeteners and hydrogenated fats. We also know you are looking for kosher poultry that weren't given antibiotics in their feed and were raised with plenty of room to roam around. Meeting all of these requirements can be quite a challenge, but we persevered and made it happen for you! {C}Did you know that many kosher suppliers still use artificial preservatives and other ingredients that we do not allow in our products? Our grocery buyers partnered with kosher food producers to help them reformulate their products and then our stores and customers provide a market for their natural products. In December, we blogged about our partnership with Streit's, the only family owned and operated Matzo producer in the U.S, who have now removed the artificial additives and preservatives from many of their products. Our partnership with Streit's is having a nice ripple effect on the kosher food industry as a whole. Andrew Lansman, head of kosher distributor A&L Foods, says: "Five years ago, kosher manufacturers didn't even care about being all natural. Now, most are trying to reformulate their product line so they can be all natural. Many new items have been developed because of Whole Foods Market's influence, including many whole grain and organic products." That's what we like to hear! And this influence brings products like these to our stores, all of which are certified kosher for Passover: Aviv Organic Matzo Certified organic, this traditional recipe is crafted with organic whole wheat flour and water. Exclusively available at Whole Foods Market. Yehuda Organic and Whole Wheat Matzo Yehuda Matzo is a favorite for Passover. With a great flavor and a crisp crunch it's also good for matzo brei! Choose from Organic, Whole Wheat, Minis and egg. Exclusively available at Whole Foods Market. Avvio Grape Juice An essential part of the Passover Seder. Avvio, the Juice and nothing but the Juice. Exclusively available at Whole Foods Market. Streit's Cake Mixes This family business, which got its start on Manhattan's Lower East Side, carries on the tradition today of bringing you the best matzo and kosher food products for Passover and year round. Their all-natural, vegetarian cake mixes are a Passover treat! Choose from Chocolate, Coffee, Brownie and Honey. Streit's Stuffing Mixes Made with Streit's famous matzo, just add water, heat and serve. Free of hydrogenated oils, preservatives and MSG, this savory side is available in Original, Savory Herb and Whole Wheat. Kedem Gefilte Fish The perfect Passover appetizer. Packed in an all natural liquid broth and gluten free. Kosher Valley Poultry Now, what about that main course? We are really excited to bring you Kosher Valley Poultry for your Passover meal. Kosher Valley is the nation's first and only exclusive producer of vegetarian-fed kosher chickens and turkeys, raised without antibiotics. Raised in the rolling hills of Central New York, these Dual Kosher certified (Rabbi Babad and Orthodox Union) chickens and turkeys are very moist, tender and have a clean natural taste. Kosher Valley says they do things the old fashioned way, the way nature intended. Their chickens and turkeys are raised in a stress-free environment with plenty of room to roam around. Most of chickens and turkeys are raised within three miles of the processing plant, which reduces the ride time and stress for the birds. Producing kosher poultry takes about three times as long as non-kosher bird. Many steps are still performed by hand, with extra care and time. Specially trained rabbinical inspectors check every single bird for any signs of abnormalities or disease, and they often reject birds that have already passed government inspections. This assures that customers are getting the highest quality bird, processed in accordance with the kosher standards of cleanliness, purity and wholesomeness. This is just a sampling of the tasty Passover foods we're offering this year. You'll find more kosher offerings for your special meal in your local Whole Foods Market. We think you'll agree, things are getting better all the time for your Passover meal. Enjoy, and let us know what you'd like us to work on for next year!

Blog Updated on 2/20/2015.