Whole Story

The Official Whole Foods Market® Blog

 

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Comments

lisa m says ...
I will look for these next time I’m shopping at Whole Foods. Thanks for telling their story.
02/16/2010 11:17:21 AM CST
yvonne says ...
What I love about Whole Trade products is the knowledge that purchasing them actually makes a meaningful difference in people's lives. The fact that they are of exceptional quality is great, too.
02/16/2010 11:19:11 AM CST
Annie says ...
A wonderful post! Very inspiring...keep up the wonderful work Alaffia!
02/16/2010 11:24:50 AM CST
Jill Gehin says ...
I purchase Alaffia products at Whole Foods often...my recent and best disvovery of all is that neem oil has helped my eczema! This is one of the few products that has ever given me relief! I will say I feel every product I have tried of this brand is exceptional...The fact that the products are fair trade is a big selling point for me. I feel good about buying them for that reason. Wonderful products doing wonderful things in so many ways...what more could you ask for?
02/16/2010 11:27:09 AM CST
Mary C says ...
I bought Everyday Shea after a quick glance at the ingredients and the price - it's a great value and a great product. While waiting for my son to finish his bathtub play one day I read the label and discovered how buying this fabulous lotion helps to benefit women and communities in West Africa - a huge plus and the reason it is now our favorite and only body lotion.
02/16/2010 11:29:16 AM CST
nate says ...
Love buying stuff that help others to!
02/16/2010 11:35:52 AM CST
shenandoah cute says ...
These amazing women in Togo have broken the barrier and proven that their traditional crafting knowledge has purely become a trusted economically valuable resource, trusted by Whole Foods, so trusted by me.
02/16/2010 11:37:16 AM CST
Kristina says ...
I love buying whole trade and knowing that my money is directly supporting the source. Large corporations have overshadowed so many with their greed, it's great to give back to those communities of hard workers that truly need and deserve it.
02/16/2010 11:41:46 AM CST
Suzanne K. says ...
I use Everyday Shea . . . well, everyday! I love the product even more now that I see the women that are behind something I enjoy so much and wouldn't want to do without. Big hugs and thanks to all of them!
02/16/2010 11:44:22 AM CST
Sheridan Phillips says ...
Whole Trade products help US consumers connect the dots of global capitalism and become aware of both sides of that coin - that our business, our relatedness, one with the other, can be destructive or beneficial. Unawareness is perhaps the worst of evils, to be so self-absorbed in the consumer culture that we don't understand the true costs of this reality we've been sold. I appreciate the enlarging of the world, of the faces of real people, of the call to consciousness that Whole Trade products offer. We must do more that all peoples have the opportunity for decent and dignified lives.
02/16/2010 11:46:46 AM CST
Sarah O. says ...
What an amazing opportunity that has been giving to these women! Vote with your dollars and support wonderful efforts like Everyday Shea!
02/16/2010 11:47:21 AM CST
Jessica M says ...
I love that I don't have to worry about the products that I purchase. It also feels great to know that I am helping more than just me and my family.
02/16/2010 11:48:23 AM CST
Lorien says ...
I love buying Whole Trade chocolate bars. Knowing that not only are the ingredients delicious but they are produced in a fair way make your chocolate bars by far my favorite!
02/16/2010 11:48:32 AM CST
lidandan says ...
I buy whole trade because I know everyone in the process is treated fairly.
02/16/2010 11:52:05 AM CST
Michelle Hostetler says ...
Buying a great product(s) + helping other women in need= perfect purchase.
02/16/2010 11:54:17 AM CST
Lisa Pfeffer says ...
I love this line of face cream, cleanser and toner. It feels so natural on my skin, and makes it look so good! I also love the fact that my purchase can help the women of West Africa achieve their dreams.
02/16/2010 11:58:16 AM CST
Elizabeth Rodriguez says ...
Buying Fair trade trade products from Dagoba chocolate to Traditional Medicines, even to the yarn I crochet with, makes me feel like I can make a difference to people by my simple, yet profound contribution. My father used to be a migrant worker so this is a subject very true and important to me: to treat people and the earth fairly, honestly and in the end we can all be well, enjoying these wonderful products being offered. It feels good to know that our choices can have such a positive impact.
02/16/2010 11:59:59 AM CST
Betty says ...
Thanks for the picture and story of the women. Not only do I feel good knowing my money helped the producers but Alaffia products are excellent! I've tried Alaffia lotion, which smells delicious and helps my hands in the dry winter.
02/16/2010 12:00:26 PM CST
Mia Baudry says ...
I've been purchasing Alaffia products for more than a year now. Talk about combined sustainability, fair trade, social awareness, female empowerment and product quality ( purest shae ever): what's not to love!! I live in Seattle so in addition to all this I am also helping a Seattle based company. I feel like every penny is well spent and my skin feels and smells good in the process!
02/16/2010 12:01:40 PM CST
Marika says ...
I like everything about the idea of buying Whole Trade products - my top two reasons are that it ensures better wages and working conditions for workers, and that it promotes caring for the environment.
02/16/2010 12:02:04 PM CST
Erin says ...
What a winning situation for everyone. Natural products for us and a way to provide a product and work for these women. Thanks so much for carrying these products Whole Foods!
02/16/2010 12:02:57 PM CST
Heidi B says ...
WOW! Empowering women what a basic, but forgotten concept in our society. I feel empowered just from having gotten the chance to read this. I am excited about coming in to purchase!Thank you for sharing! Heidi B
02/16/2010 12:04:48 PM CST
Mary Hudson says ...
We can make the world a better place for everyone
02/16/2010 12:08:58 PM CST
Kim B says ...
Buying Whole Trade is a responsible purchase. Just to know that I am empowering a woman to have confidence and provide for her family fairly,is huge. I would rather buy something made or provided from women like this than a factory or a large corporation. There is love put into these kinds of products and it shows in the quality!
02/16/2010 12:16:28 PM CST
April says ...
this is a very touching example of what fair trade can do for everyone it's so important to help people provide for their families with their skills love it :)
02/16/2010 12:20:50 PM CST

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