Whole Story

The Official Whole Foods Market® Blog

 

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Comments

D. Champagne says ...
I really enjoy the Whole Trade products.
02/17/2010 4:04:19 PM CST
JeanneH says ...
Such stories like this make me travel 15-18 miles to the closest Whole Foods and buy products there. I do it because I know that Whole Foods is a responsible company that supports local businesses and small traders all around the world. I confess that I've never bought at Whole Foods anything but food, but this article definitely makes me appreciate that buying any kind of merchandise in Whole Foods originating from the underdeveloped countries, helps individuals who may not otherwise have any source of income whatsoever.
02/17/2010 4:05:47 PM CST
Margaret G says ...
I enjoy the great products and quality -pure products that i can feel safe to use
02/17/2010 4:05:53 PM CST
S kim says ...
it is a feeling you can help someone while enjoying the great products!!
02/17/2010 4:06:14 PM CST
Abby Gegeckas says ...
I love Whole Foods because they do give background information on their products, as with this story about West Africans and Shea!
02/17/2010 4:06:33 PM CST
Michelle Abrams says ...
I love this stuff and use the shea butter everyday! I am delighted to support these women and their endeavors.
02/17/2010 4:06:54 PM CST
Daniela says ...
Great article. Love Whole Foods!!!
02/17/2010 4:08:13 PM CST
Jane Myers says ...
I feel great about buying products from people that are working hard to help themselves as well as the community they are a part of. In my shopping efforts I first make an effort to buy local in season products but when what I need doesn't fit into that requirement I seek out the Fair Trade vendors where I know that the people doing the hard work to generate a quality, organic product are being paid fairly for their efforts.
02/17/2010 4:08:47 PM CST
alh1203 says ...
love buying fair trade becuase I know that humane conditions were used to produce the products
02/17/2010 4:08:54 PM CST
Beth says ...
I love that I can buy products that are not only good quality but also help good people....thanks for carrying Alaffia!
02/17/2010 4:10:03 PM CST
Jana Cutler says ...
Purchasing items that are Whole Trade is easy for me to feel like I am helping out more people than just myself. I have 2 adopted daughters from the West African country of Liberia. I have experienced what the value of the American dollar can do for one person in this country. It is nice to know that a corporation is protecting their values and helping the people who can really use the money to create a better life for themselves. I do not want to be a part of a corporation that is using and abusing the land or people of a nation. I am very careful about what I buy and where it comes from. I know what the life a woman or child can become if they are not given a quality of life that is sustainable. Shopping for items(whole trade) that are a part of the life of people from my daughters' home country (or area near their home country) helps me feel like I could return to their village and help them just a little bit. It gives a better quality of life that others may not have the chance to experience.
02/17/2010 4:11:08 PM CST
Allison Beach says ...
I love that the Whole Trade products are giving women the power to become entrepreneurs! I think that this sends a great message to girls that they can be successful business owners, even if they previously thought that this was something they couldn't do as a female. It's great girl power! Thanks for all you do!
02/17/2010 4:11:24 PM CST
mary ann varanelli says ...
Purchasing Whole Trade products just feels like the right thing to do. Helping to support hard work and being rewarded with great products in return is the best way to shop!
02/17/2010 4:11:28 PM CST
Abby Bittman says ...
It is so freeing and empowering to know that we are helping people on the other side of the world. Not only are we putting our money to good use, but we are also getting a great product in return! It's like an endless chain of caring and love.
02/17/2010 4:11:52 PM CST
Alda Cummings says ...
thanks for a wonderful store and a nice promotion and products
02/17/2010 4:12:46 PM CST
Beth Haviland says ...
It is great to know that a company like Alaffia allows disadvantaged women to help provide for their families and gives them a sense of empowerment.
02/17/2010 4:12:58 PM CST
Ann Marie says ...
I love knowing that the people who are really trying to make healthy food and heal the planet are getting a fair price for all the hard work they are doing. I like contributing to the smaller farmers and avoiding the larger corporations. There is much more love in food produced in this manner!
02/17/2010 4:12:59 PM CST
Nicole says ...
I love using shea butter and other natural body products, I think they are simply amazing for your skin. The great thing about this is that it is not just for your own good, you are getting the chance to help someone in need, and that is so fantastic!
02/17/2010 4:14:06 PM CST
Carol says ...
I like seeing the pictures of the people who create these products for others with their own hands and love. I like knowing when I buy these things I am enabling people and especially women to create better lives for themselves and their loved ones. I am sure they like being self sufficient and are rightfully proud of they products they produce. I am happy to pay a little more so that they can continue on a path to self sufficiency. I'd rather see my money gp to those who produce the products than to the already overpaid corporate executives who already have more than they will ever need.
02/17/2010 4:18:11 PM CST
Beverly Griffin says ...
A Great Cause!
02/17/2010 4:18:29 PM CST
Cindy H. says ...
Although I have been interested in fair trade, green practices, I am much more aware of it now and am "doing" instead of "thinking about it". It's not easy, but I feel that a trip to Whole Foods helps alleviate the question "Is this purchase going to serve the greater good? Will I help sustain the local food farms and coops?" I don't have to think, research, and bring a list of names that I should trust when I go to Whole Foods. Thank you for this.
02/17/2010 4:24:13 PM CST
judith says ...
i love whole foods--i can find all my organic food in one store
02/17/2010 4:27:40 PM CST
Caroline Marcos says ...
What is Shea in its raw form look like? It feels good purchasing a product knowing that it supports women's talent sense of purpose in west africa!
02/17/2010 4:28:07 PM CST
Bambi Good says ...
I am thrilled to have just discovered that the bottle of Everyday Shea which I bought earlier this winter and which we use every day is empowering and enabling women in West Africa to lead lives that help them gain skills and dignity and help them to support their families and communities. We also buy other Fair Trade products because we know that people's hard labor is being honored and that they are able to feed their families which they very well might not be able to do working for an exploitive individual or corporation.
02/17/2010 4:31:07 PM CST
Janine Conk says ...
It is so rare to find a company that puts values before profit, while not sacrificing quality. I love that my purchase allows these women to achieve goals and make a better world for themselves and their families. Thank you for allowing me to help make our world a better place for all.
02/17/2010 4:31:46 PM CST

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