Whole Story

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Fig Food Co.

By Marc Hamel and Ha Lam, October 8, 2011  |  Meet the Blogger  |  More Posts by Marc Hamel and Ha Lam
We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’ll be sharing some of our favorites here in an ongoing series. Read on for a chance to win a $50 gift card. Fig Food makes delicious soup. If you’ve tasted it, you may already know this — but did you know that in every batch of organic, kosher soup, someone has thought about how to pack in the most organic plants possible? “The choices we made around being kosher, being organic, using a new package; it all comes from my own personal passion and wanting to leave a legacy of making the world a better place,” says Joel Henry, founder and owner of Fig Food. Every choice that Henry has made can be traced to this philosophy, from the seasoning of their soup, the decision to go organic to naming the soups after the areas from which they draw flavor inspiration. (Tuscan White Bean, Yucatan Black Bean and Umbrian Lentil are a few examples.) “Part of making the world a better place is about reconnection; connecting to the farmer, connecting to other people,” says Henry. “I thought if we named the soups with cool names, people would explore the regions to see what they stood for.” When Henry made the decision to go organic, he asked himself, “ ‘Is it more important to get more people access to plant-based foods and be conventional, or be organic?’ To me, organic growing practices are all about a better environment, and so if I have healthier people in an environment that’s declining, that didn’t sit well.” And so it was. Their lightly salted soups are organic, plant-based and tasty. Have you ever considered all of the thought that goes into the soup you’re eating? Let us know about your thoughts on Henry’s soup philosophy. Watch the slideshow above and leave a comment with your answer by October 25th. One comment will be chosen at random to win a $50 gift card to our stores.

 

500 Comments

Comments

Annabel says ...
My mom and I made our own soup and I think it turned out better because the vegetables were from our garden and they were organic. I think organic food is important especially if it's better for the environment and people.
10/08/2011 3:30:53 PM CDT
Robyn says ...
I think Henry's soup philosophy is admirable and inspirational :)
10/08/2011 4:12:45 PM CDT
Claire says ...
I LOVE Fig Food soups! As soon as I saw them at Whole Foods, I purchased them - it's nice to find a company that makes low sodium soups that are truly low sodium. Not only are they healthy, they are delicious! I was immediately hooked on all of the flavors, so I looked up the company and fell in love with their philosophy. More companies should aim to be like this one - it's nice to know I can rely on Fig Food Company when I need a healthy, delicious meal quickly.
10/08/2011 5:37:19 PM CDT
Laurie Duval says ...
What a great idea to name the soups after the region that inspired them. I like the philosophy of uniting the world. I hope for their continuied success.+
10/08/2011 6:04:43 PM CDT
Amy D. says ...
I have not yet tried these soups but now am really excited to go get some...especially now that the weather is getting cooler. I love the owners' philosophy and focus on healthy, organic veggies, conscientious sourcing, and simple, flavorful recipes. This is exactly what I am trying to focus on in my own life as well. Now I really am craving a good hot bowl of soup!
10/09/2011 12:40:56 AM CDT
Maryann says ...
I am always happy to purchase products made by small companies who use sustainable ingredients purchased from local farmers. Fig Food Co. has done just that. The result is always a wholesome product that not only tastes great , but is nutritious as well.
10/09/2011 11:12:26 AM CDT
Bonnie Damey says ...
As a mother of 9 with young children in the home as well as frequent visiting grandchildren I am always on the quest of good, nutritious, "clean food" to feed my family. With health problems of my own, alergies in some of the children and a husband with heart issues I make it a priority to search and research what is good and what to avoid. Bottom line...I feel a sense of trust in what "Fig Food Co." is doing for the public because it is the same thing that I am trying to do for my family.Thank you "Fig Food Co.!"
10/09/2011 12:51:00 PM CDT
Ashley F. says ...
I bought Fig Foods soups for the first time last winter. The varites I have tried are just as delicious as the soup looks in the video! I appreciate that Joel Henry has taken the time to develop recipies that are tasty but also organic, local and healthy. I would rather pay more for products from small companies that I know I can trust. I am glad Whole Foods supports Fig Food Company!
10/09/2011 3:08:47 PM CDT
Andria says ...
I hadn't, but given how delicious - yet healthy - these are, it shouldn't be surprising how much consideration Henry gave in creating his products.
10/09/2011 4:56:33 PM CDT
Olivia says ...
I never heard of Fig Food Co., before, but now I will look for their soups. I love the comment about the farmers. I remember perusing the local Farmer's Market and watching different vendors work with food. One market in particular stood out... the one which placed heads of Boston lettuce 'just so' in the display. She cradled the lettuce in such a way that said, "I care about this lettuce. I care about its growth, its harvest, its display and its destination, and I want the buyer to appreciate all that went into growing this as well." Based on that one observation, they are my go to market. I am so happy that you appreciate the farmer as well as construct soups in such a way to highlight ingredients and regions. I can't wait to taste your soup! Thank you for what you do.
10/09/2011 5:49:39 PM CDT
Nicole says ...
I usually give thought into what goes into my soup, which is why I usually make it myself. However I love the convenience of Fig Food soups, and they are even better in my book knowing that they are all natural, organic, and most importantly they taste good and are good for me!
10/10/2011 6:52:23 AM CDT
Priti says ...
I never heard of this brand of soup and always cautious about about buying prepared foods because of the preservatives and high sodium amounts. I like that there is a hint of salt. I will have to try the various flavors.
10/10/2011 4:39:59 PM CDT
Kelly Murphy says ...
I agree with Henry's philosophy, and I think that it is one we can adopt as we cook for our own families and as we make choices about what to buy. I'm looking forward to trying these soups!
10/10/2011 10:12:37 PM CDT
brenda p. says ...
I like Henry's soup philosophy. And lightly salted soup is a big plus. Got to pick some up next time!
10/11/2011 6:12:07 PM CDT
Kristina says ...
Very happy that Whole Foods provides Fig Foods soups. My favorite brand of soup.
10/11/2011 10:22:29 PM CDT
nik says ...
"What's the right choice?" I love that...I wish more people and businesses mindfully asked that question as they go throughout their days. Celebrating the Farmer is exactly what he does so well and what organic food is all about...healthy and sustainable for the people and the planet!
10/12/2011 2:34:29 PM CDT
Carla says ...
Thought provoking, and shows one of the important aspects of caring for yourself and those around you is ensuring healthful, sustainable meals.
10/12/2011 5:36:01 PM CDT
Lisa Meyer says ...
I love any company that has the idea of leaving the world a better place than we found it. I have not tried these products but am inspired to. Surprising because I am very familiar with Natural foods companies, though many are being bought by companies such as Kraft, I still seek to support smaller privately owned companies. thank you for your thoughtfulness.
10/12/2011 5:37:40 PM CDT
Andrew says ...
I'd love to try some fig food soup.
10/12/2011 5:39:39 PM CDT
cari jarman says ...
I've seen the brand advertised in Vegetarian Times (I think) and am glad to see that Whole Foods supports them. I have them at the top of my list now to try. If I'm not going to make my own soup, from my own hydroponic garden, I want to know that I'm using a product from a company that cares as much about what I eat as I do. I can't wait to try them.
10/12/2011 5:45:07 PM CDT
Allison Hahn says ...
It is so important to improve the environment around us. I also like knowing that there is a positive relationship between a company and the farmers the company buys from.
10/12/2011 5:50:44 PM CDT
carol nevins says ...
what could be more welcoming than a steaming bowl full of healthy and delicious ingredients to feed the body and comfort the soul
10/12/2011 5:51:35 PM CDT
Diane D says ...
Thank you for wanting to make the world a better place through food and people healthy and happy. I love soups and especially organic without the MSG. All natural and fresh is for me!
10/12/2011 5:52:18 PM CDT
susan moroney says ...
great philosophy for all of us. bringing the right ingredients to the home in order to prepare healthier meals. appreciate his sentiments about farmers, produce and the home.
10/12/2011 5:56:00 PM CDT
cheryl says ...
Sounds like they're worth trying out! We rarely buy any commercial soups because most are just loaded with sodium and most are pretty ordinary. These ingredients sound yummy and I definitely like the lightly salted aspect.
10/12/2011 5:56:33 PM CDT

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