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Fig Food Co.

We love our producers, suppliers and vendors and we think most of them have some pretty interesting stories behind their products too. We’ll be sharing some of our favorites here in an ongoing series. Read on for a chance to win a $50 gift card. Fig Food makes delicious soup. If you’ve tasted it, you may already know this — but did you know that in every batch of organic, kosher soup, someone has thought about how to pack in the most organic plants possible? “The choices we made around being kosher, being organic, using a new package; it all comes from my own personal passion and wanting to leave a legacy of making the world a better place,” says Joel Henry, founder and owner of Fig Food. Every choice that Henry has made can be traced to this philosophy, from the seasoning of their soup, the decision to go organic to naming the soups after the areas from which they draw flavor inspiration. (Tuscan White Bean, Yucatan Black Bean and Umbrian Lentil are a few examples.) “Part of making the world a better place is about reconnection; connecting to the farmer, connecting to other people,” says Henry. “I thought if we named the soups with cool names, people would explore the regions to see what they stood for.” When Henry made the decision to go organic, he asked himself, “ ‘Is it more important to get more people access to plant-based foods and be conventional, or be organic?’ To me, organic growing practices are all about a better environment, and so if I have healthier people in an environment that’s declining, that didn’t sit well.” And so it was. Their lightly salted soups are organic, plant-based and tasty. Have you ever considered all of the thought that goes into the soup you’re eating? Let us know about your thoughts on Henry’s soup philosophy. Watch the slideshow above and leave a comment with your answer by October 25th. One comment will be chosen at random to win a $50 gift card to our stores.

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501 comments

Comments

Sarah Curtis says …

I love making soup for my family it is a wonderful way to get a balanced meal! I am excited to purchase Joel Henrys soup for some inspiration and exploration into my own soupmaking!!!

Nikki S says …

His philosophy is alot like what I teach my girl scouts. Discover, Connect, Take Action! Very cool to see real life application!

Katherine P. says …

I've always believed that thought and love go into truly delicious soup. I look forward to trying Henry's Soup.

Jennifer says …

I had never heard of Fig Food Co. but after seeing this video, I can't wait to try it! It's always nice to know how and what the ingredients really are in our food, especially soup, since there are so many components. The low sodium is a HUGE plus for me since my parents are watching their sodium intake.

Peggy Heilig says …

I've tried the Tuscan White Bean soup and it is very tasty - and rather filling, as well. When I saw it on the shelf, I thought "what a strange name for a soup", a love figs, but not as soup, but am very glad I tried it.

ginny murray says …

fig food company is awesome, I can use it in so many ways. The taste helps bring out flavors and enhance the texture. So glad they had someone in isle to help me understand fig food and how they use it. wow, great fine. thanks so much.

Lynette C. says …

Amazing company!! Can't wait to try them,my hubby has to have low sodium everything now!! So aside from me making it for him,this would be anice sub!

Susan S. says …

all the organic layers of flavor really make a difference and create a delicious healthy soup

Anna Crandall says …

What a great soup! I just don't have time to get together all of those ingredients and make soup from scratch, so it's good to know someone has my back!

Sharon says …

Soup philosophy is in line with my philosophy for great eating.

Rebecca Fly says …

Thank you Fig Food company for providing quality, healthy soups.

Shannon Cleckler says …

I think Henry's philosophy on feeding people with sustainably-grown/harvested, fresh ingredients is the way to go: it's the future of food. If more people felt and produced their products this way, we'd all benefit!

Marcia A. says …

How wonderful to see food going straight from the market to the kitchen without any extra processing! Fall & winter are such a great time for soup - I'm looking forward to trying some new varieties from Fig Food Co.

Amanda Poole says …

Anyone who takes the time to get to know the farmers in their farmers market is okay by me. Your soups are amazing and your purpose is even better! Keep it going!! If everyone could live more simply and "Be the change they want to see", the world would be a better place. You guys set a great example.

Jennifer Keahl says …

Our family shares very similar philosphies. We are regulars at our farmers market and love the satisfaction of making our food from fresh and local ingredients. Bravo Fig Food!

Lucy says …

I have never heard of Fig Food Co., but I am now inspired to try their products.

katharine green says …

We love white beans in our family. Nutritious & yummy w/cornbread, onions -- eat it southern w/fried okra or fried green tomatoes, even better.

Rachel B says …

Fig Foods is making a soup I can love and also be proud to buy. I put that much thought into ingredients I use so I can appreciate Henry's thoughtful process.

david dyson says …

we love organic

Helen says …

I'm going have to try out their soups. Sounds delicious!

Sharon says …

Truly inspiring...I have to try these soups!

gina says …

I admire that he chose to go organic. with time, organic products will become more marketable and competitive.

Rosie says …

I love the regional/naming idea. Who says that just wines have a sense of "place"?? Wonderful story. Thank you for sharing.

Robyn Faber says …

Henry's soup philosophy is applicable to the whole gamut of eating, drinking, and living a healthy lifestyle. When our meals celebrate the richness of earth's wholesome plants and spices, it brings a smile to the eaters and well-being to our souls.

Alaina says …

Soup is one of my favorite things to eat, and when I have the time, to make. Knowing and caring what goes into a soup is key to having it taste good so what Fig Food Co. is doing is awesome.

Mary says …

I love Fig soups. feeding someone healthy food is an act of love and we definitely need more of that in the world

Stephanie V. says …

I love the philosophy. Won't eat soup without knowing where all the ingredients come from.

Ryan says …

Sounds great! And healthy!

Lynn says …

I think Henry and his philosophy are commendable and are something to be applauded. It's so wonderful to see yet another person so committed to the environment, healthy eating, and a plant-based diet.

shea says …

awesome.

Megan says …

My mom used to put a lot of love into her soups too. Her soup is one of the most fond memories my family has. We would sit around the table on cold winter evenings sharing our daily activities over many bowls of her soup over the years.

Elena says …

I love the idea that making a good soup can as well be a contribution to making this world better. Every choice that we make changes the world around us, and it is important that we try to make positive changes. A very inspiring story and the soups sound delicious! Will absolutely try them next time I go to Whole Foods.

Maureen says …

I have to try this brand of soup now. It looks great.

Albert Fang says …

I think Henry's soup philosophy is practical and creative.

Lisa says …

I haven't heard of this brand but will definitely try them. I like that they are organic, low salt and from a small responsible company.

AnneO says …

I just discovered Fig' Food's Condensed Tomato! I always make homemade tomato soup, and never buy canned soups. Never. Sometimes I just don't have time to make it; and then I came across Fig, and the ingredients looked so similar to one of mine, I had to try it. My daughter loves tomato soup and we have it a lot. I love the lower sodium, because I'd rather use my own anyway.

Christopher Sorel says …

I love the owners’ philosophy and focus on healthy, organic veggies, conscientious sourcing, and simple, flavorful recipes. quality leads to great products

Veronica Daly says …

The Fig Food tomato soup has the best taste.

Elizabeth K says …

I love the idea of naming the soups from the areas that inspired them. I also love that it's both organic AND kosher- right down to the seasonings! A winner.

Holly says …

Perfect time of year to think of soups-- especially well made soups that are not loaded with salt and chemicals that you can't pronounce. Looking forward to trying out Fig Food.

Chris M says …

Fig food soups and Henry's philosophy on soup is inspirational. Creating healthy, tasty wholesome soups with low sodium and full of flavor, fiber and vegetables is a wonderful thing.

Margaret says …

Love the FIG Food philosophy... I can bring a farmhouse meal to my urban table when I heat & eat a box of FIG soup!

Amanda S. says …

They are an inspiration! Can't wait to try the soups!

Bruce says …

I sort of wish you could promise a stone in every batch of soup. Granted, not in the packet I actually pick up at the store.

Risa Jacobson says …

I love the philosophy because I love organic!

Nicole says …

Thanks for the lightly salted--too many "healthy" soups are overly salted. These taste freshly made.

Mary says …

There's nothing more comforting than a hot bowl of soup on a cold day.

Dana G says …

interesting philosophy. I am looking forward to trying the product.

Nancy says …

I use very little about cooking with figs. In fact I know fig cookies, fog spread & one fig recipe with Quinoa. It is very delicious. I purchased organic figs this week. I am now encouraged to look for other uses.

Carla says …

Can not wait to try Fig Food!!! Yay!

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