Whole Story

The Official Whole Foods Market® Blog

The Good On Ya Bar

One of my favorite local products comes out of San Diego, California from a deli called “Good On Ya.”

The founder, Kristen Fillat, started Good On Ya after an 11-year stint on the United States National Field Hockey Team. As a former Olympic athlete, eating healthfully was a critical part of Kristen’s life and she wanted to share healthy, natural food with others.

She opened her first deli in 2001 and eventually expanded to three locations. Kristen and her team noticed that their customers were looking for a healthful take-away breakfast option, so they started carrying a variety of nutrition bars. But after finding themselves a little nonplussed with the available options and nutritional content, they decided to create their own organic breakfast bar.

Kristen and her team created a delicious product that follows a simple but profound motto: “Every Ingredient Matters.” This means that each ingredient included in their USDA certified organic bars serves a nutritional purpose. There are no fillers. It’s a protein bar, a fiber bar, a snack bar, an energy bar, a nutrition bar. It’s food!

Their customers loved the results, so Kristen approached Whole Foods Market in La Jolla and we now carry the bars in all of our stores in Southern California. We believe in this product so much that we also provided them a Local Producer Loan to help them start producing the bars in a more efficient, solar powered facility.

The Good On Ya Bar comes in three flavors and when you find out what’s in these bars, you’ll want one too!

The Breakfast Bar: this high fiber bar is packed with flax seeds, maple syrup, raisins, sunflower seeds, hemp seeds, brazil nuts, chocolate, vanilla, olive oil and sea salt. Believe it or not, this amazing bar provides you with 28% of your recommended daily allowance of fiber and it tastes amazing.

Peanut Butter and Dark Chocolate: Another high fiber bar, this one adds peanut butter made from Valencia peanuts, 70% dark chocolate and raw honey to flax, sesame seeds, hemp seeds, vanilla and salt. If you have a yearning for that classic peanut butter and chocolate combination, this is your bar.

Peanut Butter and Honey: This bar is for all you peanut butter lovers (and perfect for those who aren’t into chocolate). It combines Valencia peanut butter, raw honey, flax, sesame seeds, hemp seeds, vanilla and salt. A bit less fiber in this one (14% RDA) but still a good amount and oh so delicious. If you are lucky enough to live in Southern California where these bars are available in our stores, have you tried them yet?

Let us know what you think!