Whole Story

The Official Whole Foods Market® Blog

GROW: Do Something Reel™ Film Festival

In April we proudly launched the Do Something Reel Film Festival, an online collection of provocative, character-driven films that focus on food, environmental issues and everyday people with a vision of making a world of difference. Simply put, it’s a celebration of people who understand that small steps can create big change. The Do Something Reel Film Festival continues this month with GROW!, a documentary that captures the energy and independence of a fresh crop of young farmers.

Filmed on 12 farms throughout the state of Georgia during an entire growing season, GROW! provides an honest and inspiring look at the next generation of farmers. Discover what inspires a new generation of hip, college-educated young people to leave the cities, turn their backs on more lucrative careers and return to America's agrarian roots. Interested in a sample? Watch and get a taste of this passionate documentary.

GROW! Movie Trailer (2:00) from Anthony-Masterson on Vimeo. Drawn to these farmers because of their dignity, passion, intelligence and dedication to growing clean, fair food, Anthony-Masterson – the husband and wife photography/filmmaking team – is behind GROW! They have been documenting young, organic and sustainable farmers in Georgia since they moved to Atlanta from Los Angeles in 2005. GROW! is Anthony-Masterson’s first feature length film. The film is available through the festival’s web site until the end of the month.

A new film will be launched online on the first of each month. Prices vary by film with proceeds helping to fund two $25,000 AFI Silverdocs grants for filmmakers in the green genre. There is one viewing per purchase. Do Something Reel marks the first time these documentaries will be available to purchase and stream online, so make sure to watch them while they are available. Visit Do Something Reel’s web site for additional video, behind-the-scenes talks with filmmakers and other materials free of charge. Plus, stay tuned for Lunch Line in September.

Why do you think people like the young aspiring farmers featured in GROW! are turning to a career in agriculture? Have you ever entertained thoughts of doing something similar?