Whole Story

The Official Whole Foods Market® Blog

Indulge in Divine For Good


As part of Whole Trade Guarantee™ Month at Whole Foods Market, we encourage you to explore the world of Divine Chocolate - owned by cocoa farmers, made for chocolate lovers. Lovingly grown under the tropical rainforest canopy in Ghana, Divine's cocoa beans are carefully fermented and dried by the farmers who co-own the company. The great news is that when consumers purchase Divine Chocolate products for their loved ones, they will also do a good thing for the farmers in Ghana by ensuring that they receive a Fair Trade price for their cocoa beans.

Comfort Kumeah is a mother of five, a grandmother and a member of Kuapa Kokoo cocoa growers' cooperative. She teaches kindergarten (her classroom often exceeding 120 students) and works on the farm whenever she isn't teaching, on Saturdays and during the school holidays. Here she talks about Fair Trade and how it has helped her family and community.

Each bar of Divine Chocolate is adorned with traditional West African Adinkra symbols. Each symbol has its own special meaning, representing something integral to Ghanaian culture.wt_valentines_sm These symbols are still in use today serving to deliver messages of goodwill.

Learn more about Divine's fair trade mission and hear more of the farmer-owner's stories. Divine Chocolate, share the love!

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Food Makes Fun Fuel says …

I love divine! It's definitely one of the tastiest brands Whole Foods offers

Fair Trade says …

She doesn't look like she's 59! Proof that chocolate is good for us? Given that Green & Blacks has a slightly less clear approach to suppliers - 'ethical' (by their standards) rather than FT by other peoples' standards - Divine should be the chocolate of choice for people who care...

Barbara Eisemann says …

I LOVE Divine Chocolate! I'm eating a bar of the dark mint chocolate right now. And I especially appreciate that the people who are producing it are making a living for their families.