Whole Story

The Official Whole Foods Market® Blog

Let's Not Mess With Mother Nature

By Paige Brady, April 4, 2010  |  Meet the Blogger  |  More Posts by Paige Brady
Let Reading the label on a food package can be pretty scary these days. In the early 20th century, food scientists began to “improve upon” foods and, using artificial additives, created fake food products more cheaply than the authentic originals. We’ve been walking science experiments ever since! Whether we are concerned about known or unknown effects, artificial additives may serve other interests, but not our bodies. Simply put, they are not natural. To keep what we put on our plates as natural as possible, Whole Foods Market is committed to selling food that is free of artificial preservatives, colors, flavors and sweeteners as well as hydrogenated fats. All of the food that we sell meets that standard. No label reading required. kitchennotlab Let’s cook in the kitchen, not the science lab Hydrogenated fats are made by injecting hydrogen into vegetable fats under high heat and pressure, resulting in a chemical configuration that is not found in nature. In addition to prolonging shelf life, they are used to enhance and preserve texture in foods despite the fact that there are natural fats with similar abilities and with less risk for increasing coronary heart disease. Whole Foods Market does not sell foods that contain hydrogenated fats. Let’s nix the synthetic nitrites and nitrates While they occur naturally in some foods in small amounts, nitrates and nitrites are often added to preserve bacon, ham, hotdogs, sausages and deli meats. Whole Foods Market does not sell products with synthetic nitrates or nitrites. Let’s enjoy our dried fruit naturally Used to prevent discoloration and retain moisture in dried fruit, sulfites can also cause reactions in many people. Whole Foods Market does not sell dried fruit with added sulfites. If you want to delve into the nitty-gritty details, you can check out our extensive list of unacceptable ingredients. Remember: Every bite has a story. Your conscious food choices make a world of difference. Learn more at Let’s Retake Our Plates.




Scott says ...
Why isnt High Fructos Corn Syrup on this list?
04/04/2010 10:45:10 PM CDT
Elizabeth says ...
I cannot tell you how wonderful it is to know that I will never come across those nasty "ingredients" as long as I'm shopping at Whole Foods... my heart is truly full of gratitude. I am new to shopping at Whole Foods and new to eating as much organic food as possible--I absolutely love being able to go to one store and be able to find a wonderful variety of everything I need to stay healthy and keep on eating right!
04/05/2010 7:42:57 AM CDT
Sean McVey says ...
Thanks for the info guys. Glad to hear Whole Foods knows what they are doing. I did a photo shoot with vegetables a month ago and guess where I got the freshest looking veggies? WHOLE FOODS
04/06/2010 10:09:06 AM CDT
dianne moore says ...
Yes Scott brings up a great point - why isn't high fructose corn syrup on the list, is it because it is so thoroughly found in so much of industrialized processed foods/
04/07/2010 2:09:38 PM CDT
Wendy Nurcombe says ...
I want you to know that you are the best food store imaginable! I live in northern Alberta and shop, eat and hang out at your stores whenever I am travelling to where you are located. You may wonder about the hang out part but as a Reiki master I feel the energy in your stores and cannot get enough. I have introduced many people of all ages to your raw food bar, bakery and fish. Even my mother who is not really tuned into healthy and natural had to admit that she was impressed. Keep up the great work in giving humans a choice to be healthy. Your products remind me of the food energy I experienced as a child from the garden and "normal" food stores. Thanks again from a healthy baby boomer.
04/10/2010 11:36:39 AM CDT
brittany says ...
great article! always shop at whole foods, but this makes me more inclined to never want to go elsewhere - I appreciate the time spent "label reading" so I don't have to. I hope WF never goes away from that.
08/25/2012 1:00:19 PM CDT
Anna says ...
I have come across quite a few items @ whole foods that contained mono & diglycerides....from what I've read they are just as bad as hydrogenated oils..I have to say I was disappointed with Whole Foods when I found myself having to return these products! I just didn't think I needed to read labels while shopping there..I guess I do :(
09/26/2012 11:03:01 PM CDT
Ray and Terri Nestell says ...
Just wanted to comment on your lovely customer service. Plus, you are very careful about cross-contamination, thank you! We had a nice experience of a very nice young man today (Sunday) who was working at the express cashier here in Charlottesville, Va and we expressed how much we enjoyed the service at Whole Foods. He was very kind to give us a corn salad and did not have all the money to buy it. We are New Yorkers and it's a pleasure to have such service at Whole Foods, it's worth every trip. My husband shops at the deli every Sunday to get lunch meat and a sort of older gentleman assured me that the meats do not have nitrites or nitrates. This was good to know and it helped me to buy some maple sliced turkey...which is so tasty. Thank you again for the lovely service you have at Whole Foods here in Charlottesville, Va. Ray and Terri Nestell
04/20/2014 7:05:34 PM CDT
Jullian Wint says ...
I love whole Foods it's a life changing experience for me and my family Thank You Whole Foods!!!
06/22/2014 8:42:40 PM CDT