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The Official Whole Foods Market® Blog

Natural Cosmetics

Make the switch to beauty that's more than skin deep with natural cosmetics.  Learn about mineral makeup--why you should use it and how to apply it--from Mineral Fusion makeup expert Jen Gaum.

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189 comments

Comments

tb says …

very informative weblog... jen gaum did an excellent job on the model.. very natural makeup. and easy for me to do myself.. thanks.

Kathryn says …

The young lady who was doing this presentation used her fingers without gloves or anything to put the makeup on the client... instead of using a wedgie... you never ever put your hands on your face!!! I have excellent skin and I've used wedgies or something like them since I was in my 20's when I lady told me you never ever touch someones face with your hands...

mod*mom says …

that was great information! i was wondering whether the hydration mist went on before or after the powder + now i know!

NIcole D says …

Yesterday I complemented a woman on her great skin and she said it was thanks to mineral makeup. Now I am dying to try it! The Foundation Tint product mentioned in the video sounded particularly interesting but I wonder if it is enough to cover little lines?

Crystal B. says …

What great products. I think these would be much better on the skin.

Ashley says …

OK, this stuff looks awesome! My skin needs some major help!

lace says …

Great video. I learned lots of new tricks. I use a mineral makeup right now but would love to try something else.

Christina E says …

Wow, I am ready to try it.

Antonina says …

This was so informative. After my daughter was born I have had such sensitive skin and would have bad reactions to eveything I have tried. After a while I just gave up on putting any thing on. After seeing this I want to go try this product.

ashley says …

Very cool! I am currently trying to switch over all of my makeup to mineral makeup. Since its a little more pricey than regular makeup, i'm doing it piece by piece. I even got my mom to switch her makeup! It's just added incintive that this makeup is from wholefoods. One of my fav stores. I dont get to go all that often, though, because there is not one locally. Bummer! Would love to add this makeup to my routine!

Krislyn says …

Wow great products I have always stayed away from make-up except for special occasions because it always felt like a mask on my skin and my Mom always told me make-up was bad for your skin, now after watching this podcast I can hardly wait to get my hands on this product. I love the fact that it is good for your skin.

Brooke says …

I'd love to give this a try. FYI: /modmom.blogspot.com

Reshama says …

That was educational! I like the techniques she uses to apply makeup without having to touch your face.Specifically liked the foundation which didn't make the model look "overdone". I like the concept of minerals since natural is SO much better for skin (especially as an everyday substitute).

Deb says …

I am a big fan of mineral makeup and this looks awesome! Thank you!!

MANDUH says …

This stuff looks fantabulous!! Ya ok so its not a word, but it describes it wonderfully!!

Mary Stringer says …

Loved the demo - I have always wondered how to use those eye trios! I've been using mineral makeup for years but it's great to see it more readily available in shops rather than having to specially order it over the internet.

kelli says …

Wow that looks easy. After 3 kids I'm starting to think about myself once in a while.

Lara says …

I'd love to give it a try too. I LOVE Whole Foods even though there aren't any where I live. I go any chance I can when I travel.

bebemiqui says …

I was surprised to find out that it was better for you than nothing at all. Loved that it has different teas in its product. Love that it protects from UVA and UVB rays.

Doreen says …

This is truly remarkable! I'm very impressed! I have had Roseacea for years and I need something light and good for my skin. I've never tried mineral make-up before and I would LOVE to try this!! Sounds like it could do wonders for my skin.

LuAnn says …

This was the first mineral make-up infomercial that I have seen where I've gotten lost in the presentation and actually 'forgotten' I was watching a commercial (basically).

Heather says …

I also love mineral makeup! I haven't tried this brand yet but hope to!!

Juli says …

This was really interesting...I've always had a terrible time with any makeup, moisturizer - really anything I've had to put on the skin on my face. I'm very excited to give this a try and see how it works for me!

FENICLE says …

Very Cool info!! http://www.modmom.blogspot.com

Jana Sterling says …

http://modmom.blogspot.com/ I have heard so much about this line of mineral makeup and really enjoyed seeing the podcast. I look forward to trying it out.

Jodi says …

Very informative! I don't wear alot of makeup as I tend to break out alot, this sounds like the way to go! Jodi <a href="http://mylifeasmamajodi.com" rel="nofollow">My Life as Mama Jodi</a>

Laura @ Laura Williams' Musings says …

Great informative video! I would love to try this. My face is oily and I am getting age spots. I hope I win this! Laura Laura Williams' Musings http://laurawilliamsmusings.blogspot.com/2007/10/saturday-edition-of-contests-galore.html

Paola says …

I have try this products my self before and they are great!!!What I like you to have, is a demostration soon in the store.

Kate says …

I love hearing about natural make-up trends. It took me a while to get used to wearing it - most of the colors are so much more vivid than on "regular" makeup - but now I love it.

mrsmogul says …

This is exactly what I need!! With winter coming my face is a wreck and needs TLC! http://modmom.blogspot.com

Sheena Joychan says …

There's a Whole Foods Market near my house...I'm going to have to stop by there and get some mineral makeup to try! :)

vanessa greenfield says …

I am very impressed by this podcast and really look forward to incorporating a mineral face care routine into my self-care. I was fascinated to learn that it protects against UVA and UVB rays. Thanks! -Vanessa Greenfield PS- Thanks www.makeuplovesme.com for telling me about this podcast

Chloe says …

I am new in California and to mineral makeup. I searched online for the nearest Whole Foods Market so I could get me the Mineral Fusion fresh face starter kit. Alas, I got "tricked" and found myself at Wild Oats instead (which I'm later told was acquired by Whole Foods) with no Mineral Fusion in sight! =\

Janice Mok says …

Looks good! Is it better than Bare Essentials?

coachwife6 says …

http://www.makeuplovesme.com I have tried some mineral make-up before but haven't tried it long-term to see the effects. I love Whole Foods in Austin, so I may have to check it out next time I am there.

Noreen Landaverde says …

I had heard of this before but now after watching this podcast I am going to try it.

says …

Hey folks thanks for tuning into this episode. Jen the makeup artist gave me some tips after we did this podcast and I have not used anything but Mineral Fusion since, I love the tinted cream. For the person who asked about the hydration mist - you can use it before or after the powder. If you use it after it will set your makeup. Keep tuning in, in November we will be doing a cold and flu series!

Lauren says …

Very cool - I did not know that Whole Foods sold makeup! FYI - www.makeuplovesme.com

susan mcnulty says …

Love mineral makeup!!

Amanda says …

I didn't know Whole Foods carried makeup, I am intrigued. I would be interested to know more about the specific benefits to your skin of the various minerals and antioxidants.

Grace You says …

I am all for mineral make up and I thought the video was very information in terms of the process of order in applying mineral make up. I have used mineral based make up products in the past and am wickedly excited about the line soon to be available at Whole foods.

Ami Macumber says …

http://www.makeuplovesme.com i can't wait to move so that i can be closer to whole foods market and try their mineral make up line!

Krista says …

I love the fact that is lets the skin breathe and that is rich in antioxidate, especially pomegrante. http://www.makeuplovesme.com

May says …

Sounds good, but I can't make a fair judgment until I see the ingredients and SPF rating!

kaitlyn says …

love whole foods, love makeup! woo, yay!

MsMamma says …

Incredible! Wausau, WI NEEDS you, Whole Foods. In so many ways. Hit a girl from the stix up!

Hoan Ta says …

I love that the products are more beneficial than to not wear anything at all. Perfect excuse to wear makeup. I wonder if the products have any scents? thanks to http://www.makeuplovesme.com for the link

heather h says …

I have been excited to try more natural makeup products than my old favorites. It's time to say goodbye to them--so full of gross chemicals. This stuff looks good!

Jen Gaum says …

Hi Everyone, This is Jen Gaum the Mineral Fusion Makeup Artist. I am glad you enjoyed the Pod Cast. I recommend you all try these products because they will change the way you think about make up. It is skin care with color or the extension of your skin care. It will seriously help to protect and improve the health and condition of the skin. Be sure to mist your skin before and after with the hydration mist. It acts like a primer and helps to set the makeup. Enjoy and remember it is better to wear Mineral Fusion then to wear no makeup at all!

Jen Hill says …

This product looks amazing! I can't wait to try it!

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