Whole Story

The Official Whole Foods Market® Blog

Natural Salon Part I: Ingredients to Look For

Come with us to Manhattan for a tour of natural hair care with one of the industry’s leading experts. Learn why caring for hair naturally is beneficial and what plant-based ingredients to look for depending on hair type: curly, straight or color-treated. John Masters has been a leader and innovator in the beauty care industry for more than 15 years. He is founder of John Masters Organics personal care products and salon in New York City.

Leave a reply

To provide feedback or ask a question about our company, a store or a product, please visit our Customer Service page.

For more information about posting comments to our blog, please see our Comment Posting Guidelines.

150 comments

Comments

Rodeo says …

Soy is my favorite ingredient

Misha says …

This supports my belief that chemical hair care is not the only option. Not only are chemicals hard on the hair, but on the scalp as well.

Timothy says …

My hair frizzes up in the humidity of summer.

Fido says …

Apple cider vinegar, because I love the fall and autumny type scents!

janet faye says …

My hair needs silk and soy.

Jennifer says …

Olive oil is fantastic for my daughter's dry, tangly hair.

Sue says …

I like rinsing my hair with vinegar for great shine

Emily says …

Great seeing this studio and their approach to hair care!

Meredith says …

When I see any product that has Lemon Verbena in the ingredients,I know I am just going to swoon into an Alpha state at the scent and Almond Oil in anything is like manna to my skin and hair!!

Carrie says …

Avocado would work for me. cardeb2@verizon.net

Nora says …

The Jojoba Oil and Avocado Oil Nora neneelynn@yahoo.com

C says …

avocado

danielle says …

The words "proteins of silk and soy" just SOUNDS fantastic, imagine how good they would do to your hair. Add some E.O. (lavender is my favorite) and I'm in love! Blondes gotta seriously mois

Wendy says …

ACV and green tea for me! And lavendar. Mmmmm ;)

Elaine R says …

Green tea would be best for my hair. Elaine R

Ry says …

My hair is flat and lifeless. This would be an awesome treat to win.

rose says …

Apple cider vinegar is a great cleanser and leaves hair squeaky clean.

Kaye says …

I began using apple cider vinegar to combat flakes and it's been working very well for me. Didn't know about avocado until the podcast. I have tightly coiled hair, so I'd like to try some avocado. Thanks for the podcasts. :)

Stephanie says …

Fantastic podcast! I have very long, curly, thick, frizzy hair so the natural ingredients I need are plant and essential oils like avocado, jojoba, or lavender. Fingers crossed for this fantastic giveaway!!

Kathy Mullins says …

I love lavender and avocado for natural oils. With my dry, frizzy hair, I can certainly use this excellent products !!

Patricia says …

I knew about Green Tea, but I didn't know about avocado oil

SG says …

oooooh, avocado oil sounds divine!!

Misty says …

Oh my! Avacado and green tea. Thanks so much for the podcast.

Misty says …

I have very limp hair, so the proteins of silk and soy would be best for me. Thanks for this

Cordruroy says …

bought green tea to drink and couldnt stand it now I can use it on my hair!!!!

Becca Ann says …

Avacado and green tea..i love both!

Monky says …

The Jojoba Oil and Avocado Oil would be my favorite! I would love to try this onmy hair!! Thank you so much for the great podcast!

Jolie says …

wow green tea for hair...

Angel says …

I have curly and dry hair, so I could use avocado.

Mya says …

I love avocado so much, I'm liable to eat the products...LOL. From someone with really dry hair, this rocks!

Mamahood says …

Jojoba Oil and Avocado Oil! I have wavy/curly hair and I definitely need to try this! Thanks!!

Maja says …

my favorite ingredient is avocado

Denise says …

I didn't know that Avacado was good for curly hair. I love that! Good for the body. Good for the hair. Makes sense.

Mar says …

Great Video - since I have limp hair I would be looking for the Proteins of Silk, Soy and Vitamin B5 in the product line. Thank you for the podcast

Julia says …

I would think these shampoos and conditioners are less likely to was the color out of your hair.

Mave says …

Great coverage a splendid topic. Traditional salon color treaments are truly horrific for your hair over time.

molly says …

Very neat to see the salon live and in person... well in person at my own computer :) Very gald you take us to places like this, keep it up!

Heather S says …

What a great idea. It is really nice to get an inside glimpse into how a Salon can go natural.

RS says …

Thanks for the great video.

Annie says …

Avacodo.......who knew? My daughter's hair could really benefit from this! Great podcast!

Rita M says …

Green Tea -- my hair is always in need of damage control!

charlene says …

WOW! I need this! My hair frizzes up in the humidity of summer in NYC! Can't wait to get a tour of the Salon and maybe make an appointment!

WM says …

The fatty acids from avocado sound lovely!

Lynda W says …

Avocado is so good for hair!

Becky says …

This is nice to see a store I traditionally think of as an organic food sorce, promoting and carring products for hair and body.

chiquita says …

proteins of silk, and soy would be what i'm looking for.

says …

@mod*mom John Masters products are available in most of our regions, but if you don't see a product you're looking for on the shelf, just ask a Whole Body Team Member and they will order it for you. Good luck!

KC says …

I like your style Mara! I want John Masters to give me some personal advice :)

Vicki says …

Just a great video- I didn't know John Masters had a salon, and now I find out that my cousin gets to go there once a month.... ah to be so lucky.

Mary says …

I've hear that aloe left in your hair is good for conditioning. Has anyone else heard about this?

Pages