Whole Story

The Official Whole Foods Market® Blog

New Food for Fido

If you haven’t strolled down the pet food aisle lately, you may not know that we’ve expanded our private label line of pet foods. We continue to offer our 365 Everyday Value™ pet foods for a quality human-grade pet food at a value price and have added 365 Everyday Value™ Holistic pet foods for well-rounded nutrition without the use of by-products. Think all pet foods are the same? Think again. Pet food is divided into two separate categories: human and non-human grade. All of our 365 Everyday Value™ pet food products are human grade. Human grade pet foods are processed according to the same manufacturing standards as human foods and they contain ingredients that are free from contamination, disease or adulteration. This means that the meat sources used in our products, including any by-products, are NOT from animals that have been rejected for human consumption. The ingredients are inspected with the same care as if they were to be sold as human food. Our pet food brands offer choice and affordability: the original 365 Everyday Value pet food provides a safe, human grade product that meets pets’ nutritional needs at a great value. By using human grade by-products, we can provide a safe meat and protein source for your pets at an affordable price. Our Holistic selections are made without the use of by-products. Every ingredient used in our Holistic pet food is carefully selected to provide nourishment to the whole pet. Whether it’s oatmeal (promoting a healthy digestive system) or Menhaden Fish Oil (an excellent source of Omega 3 fatty acid), each ingredient in the Holistic pet formula supports important system functions and dietary needs. Additionally, our 365 Everyday Value™ Holistic food is baked and not extruded. Baking is done at lower temperatures over a longer period of time, which maintains the integrity and quality of the ingredients. Transitioning your pet’s food Maybe your puppy has grown into an adult. Perhaps your cat has gained some weight and your vet has suggested a diet regime. No matter what their stage of life, there will come a time to change your pet’s food. Pet food changes can affect digestion. In an effort to reduce the side effects, here’s a suggestion from our resident pet guru and pet food product development manager, Colleen Rogers, on introducing your pet to new foods using a set schedule to slowly ease them into the new routine. “I talked to my vet when my dog, Rudy, started to gain weight. He suggested I switch to a lean formula dog food. He also gave me these easy steps so Rudy’s stomach and taste buds could ease into the new formula making everybody comfortable in the process! On the first day of change, you should have plenty of the old dog food left. Use three quarters of their old food, and one quarter of the new food. You should do this for at least two days. After two days or so, add in another quarter, so you have half old food, half new food. Again, keep it at this level for another two days or so. Then add in a third quarter (one quarter old, three quarters new), and finally you can phase out the old food completely.” Please keep in mind, these are only suggestions. With anything regarding your pet and their food, please consult your veterinarian before you change any feeding methods.