Whole Story

The Official Whole Foods Market® Blog

New Food for Fido

If you haven’t strolled down the pet food aisle lately, you may not know that we’ve expanded our private label line of pet foods. We continue to offer our 365 Everyday Value™ pet foods for a quality human-grade pet food at a value price and have added 365 Everyday Value™ Holistic pet foods for well-rounded nutrition without the use of by-products. Think all pet foods are the same? Think again. Pet food is divided into two separate categories: human and non-human grade. All of our 365 Everyday Value™ pet food products are human grade. Human grade pet foods are processed according to the same manufacturing standards as human foods and they contain ingredients that are free from contamination, disease or adulteration. This means that the meat sources used in our products, including any by-products, are NOT from animals that have been rejected for human consumption. The ingredients are inspected with the same care as if they were to be sold as human food. Our pet food brands offer choice and affordability: the original 365 Everyday Value pet food provides a safe, human grade product that meets pets’ nutritional needs at a great value. By using human grade by-products, we can provide a safe meat and protein source for your pets at an affordable price. Our Holistic selections are made without the use of by-products. Every ingredient used in our Holistic pet food is carefully selected to provide nourishment to the whole pet. Whether it’s oatmeal (promoting a healthy digestive system) or Menhaden Fish Oil (an excellent source of Omega 3 fatty acid), each ingredient in the Holistic pet formula supports important system functions and dietary needs. Additionally, our 365 Everyday Value™ Holistic food is baked and not extruded. Baking is done at lower temperatures over a longer period of time, which maintains the integrity and quality of the ingredients. Transitioning your pet’s food Maybe your puppy has grown into an adult. Perhaps your cat has gained some weight and your vet has suggested a diet regime. No matter what their stage of life, there will come a time to change your pet’s food. Pet food changes can affect digestion. In an effort to reduce the side effects, here’s a suggestion from our resident pet guru and pet food product development manager, Colleen Rogers, on introducing your pet to new foods using a set schedule to slowly ease them into the new routine. “I talked to my vet when my dog, Rudy, started to gain weight. He suggested I switch to a lean formula dog food. He also gave me these easy steps so Rudy’s stomach and taste buds could ease into the new formula making everybody comfortable in the process! On the first day of change, you should have plenty of the old dog food left. Use three quarters of their old food, and one quarter of the new food. You should do this for at least two days. After two days or so, add in another quarter, so you have half old food, half new food. Again, keep it at this level for another two days or so. Then add in a third quarter (one quarter old, three quarters new), and finally you can phase out the old food completely.” Please keep in mind, these are only suggestions. With anything regarding your pet and their food, please consult your veterinarian before you change any feeding methods.

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111 comments

Comments

Arthur says …

I recently adopted two kittens, and everyone I've spoken with told me to buy only food that is grain free. I saw the 365 brand today at my local Whole Foods and did not see any grains listed in the ingredients. But I see in the responses here that there is rice and other grains. What is the case about grains in this food? The price is wonderful, if there is no grain.

Eight Burka says …

In response to Seven Burke: Wrong, Seven. Some of us are enlightened enough to realize that by-products are not manufactured or artificial or wrong for animals to eat. They are in fact likely the best, most naturally desired part of the animal to be eaten "in the wild." When carnivorous animals begin to eat the first mouthfuls of chewy yummy flesh are usually... by products, like the intestines, or the organs of the abdomen. The enlightened of the mamel world (bears coem to mind) even reserve this portion for their cubs. So despite your wrong-headed position, this WFM customer is greatly pleased over the ingredient list of the 365 brand food he has bought his cats for years. The cats are healthy, mentally intact, despite my abusing them with actual carnivorous diets. Kudos to WFM for putting up with such ridiculous demands for pet food and providing us with an affordable very healthy product. Some of the damnds make me laugh out loud: it should mimic wild animal food (Uh our animals are domesticated, people... not wild), it should be vegan (LOL!), vegitarian, contain ONLY meat, contain only meat *I* would consider eating- not by products, blah blah blah...

Rachel says …

I have purchased the 365 brand dry dog food for the last 2 years. Recently, my vet informed me that my pomeranian had a kidney stone that passed to her bladder (1 cm diameter!). He informed me that it was the dog food that caused these. He said I need to go to purina or science diet because these brands are frequently checked. Here I thought that I was buying a product that was a healthy option for my dog, when it almost killed her. The surgery cost $1200. That is some expensive food. DO NOT BUY this product!!!!

Debbie Zeman says …

Hi, I would like to order some 365 puppy dry food. My local Whole Foods doesn't carry it and they don't seem to know if they can order it or not. Thank you, Debbie Zeman PS, my adult dog loves his 365 dog food and so does the puppy but it isn't the right food for her.

Fabi says …

Hi, I'm feeding my dog with 365 Lean Formula Dry Food and I can't find the calories. Can you help me with this? She really needs to loose weight and I need to know how many calories the food has. Thanks a lot! Fabi

Kay says …

Does your canned cat food contain any grains?

says …

Hey Kay, our canned catfood contains rice and/or rice flour. Thanks!

ron mentel says …

what is the sodium level of whole food 365 dry dog food?

says …

Hi Ron, The 365 Everyday Value dry dog food contains 160mg sodium/100g dog food.

Becca says …

Can you tell me how many calories are in a cup of each flavor of the 365 Everyday Value canned dog foods? Also, can you tell me why this information isn't more easily accessed (either on the label or on your website)? Thanks for your time.

says …

Hi Becca, Here are the calorie breakdowns for our 365 Everyday Value canned dog foods. Calories listed are per can. Beef & Rice Formula 13.2 oz can482.46 kcal Lamb & Rice Formula 13.2oz Can407.66 kcal Turkey & Rice Formula 13.2oz Can448.8 kcal

says …

We are inquiring with the vendor calorie information on our wet dog foods. We will get back to you as soon as we have an answer. Thanks for your patience!

Pat Britt says …

Why is it so hard to find dog food products on your website? I purchase dog food on a regular basis with my trips to your closes store (17 miles) and decided to try looking for brands on line, but that's impossible. Now I'm going to try to go more local.

says …

Since our product selection varies from store to store, our product section online is meant more as a food guide than a comprehensive list of items we carry. Also, we currently do not offer any online ordering of products. Please check in with your local store/s for any questions or requests about specific products. Thanks! http://www.wholefoodsmarket.com/stores/all/index.php

Trevor Donaldson says …

Hello, I recently made my first trip to Whole Foods in Sarasota Florida. Wow what a great store. I am from Newark Ohio and the closet to me is in Columbus so not to far. But my question is my boxer is currently on Science Diet Perscription Z-D Dog Food and which is very expensive. Which is basically a glutten free food and no bi products and its easy for digestion. Do any of the whole foods brands consist of the same thing? Because I would love to switch to your brand. Please let me know. Thanks Trevor

says …

@Trevor, We currently do not have any pet foods that could be considered gluten-free, but we will be reevaluating our pet food program in 12-16 months, so check back after that. Thanks!

Mike says …

I was wondering if you could tell me how many calories were in each of the 365 dry cat food?

says …

Our 365 Everyday Value dry cat food contains 3900 kcal/kg.

says …

365 Lean Dry Dog food which has 291 kcal/cup.

Matt says …

You do not want to feed your pet anything that has by-products listed as one of the top five. What they are saying is that after the animal was approved for human consumption, and then stripped of meat for butcher counters, the ALL the rest was put in a grinder and out comes the by-product. It's gross. If you want REAL human grade dog food then check out 'Orijen'... Just don't feed it to a designer dog, they wont be able to handle it. I am no rep of them, I just did tons of research and this stuff came out on top, but its expensive. Bounce the ratings off www.dogfoodanalysis.com as they give it straight.

Debra says …

Can somebody please tell me how many K calories are in a cup of the Lean 365 dry dog food. We have a chubby on our hands and need to know how much to really feed him. Thanks!

Victoria says …

Hi, I need an analysis of the 365 canned cat food. An example of what I need is at this site: http://binkyspage.tripod.com/CanFoodNew.html I especially need to know if the carb % of kcal is < 5 so that it is safe for a diabetic cat. thanks

says …

grams per 100 gram productKcal/100 gmKcal/can (156g) ProteinTotal FatCrude FiberCarbohydrateCalorieCalorie Beef & Liver Formula 5.5oz Can11.869.940.250.96123.00191.88 Oceanfish & Tuna Formula 5.5oz Can12.606.890.293.04105.00163.8 Chicken & Rice Formula 5.5 oz Can11.2710.060.263.41118.00184.08

Zoe says …

Is the holistic brand a special subset of the regular 365 Everyday Value pet food or are they the same thing?

Dixie Farquharson says …

Why don't you have food for CATS? Natural Balance brand both dry and canned is what I am looking for.

says …

We do carry cat food, but selection varies between our stores. If you're looking for a particular product, your best bet is to check in with your local store to see if they can start carrying it or special order it for you from one of our distributors. Thanks!

Lynda says …

I have 2 one year old female litter mate cats. One has recently is not only overweight but has been diagnosed with unirary tract infection. The vet told me to change to a food with a PH of 5-5.5. I also looked up this condition on line and found that canned food was the best for this condition. I cannot find any PH level listed on any feline food. Please help.

Carri says …

In regards to 365 Everyday Value Brand Dog and Cat food, who makes it for Whole Foods? Thanks in advance.

ginny d. says …

although my cat supplements his diet with the occasional rodent (usually rabbit), i wanted to make sure he gets enough water since urinary problems are a common problem with cats. i have been giving him a half can of the 365 brand beef broken into bite-sized pieces with about four ounces of hot filtered water (we call it 'soupies' --he recognizes the word and comes running). here's his picture: http://s9.photobucket.com/albums/a55/ginduf/?action=view&current=notmouse.jpg

Phyllis Nitti says …

I would like to know if the 365 canned dog food has perservatives in it?

Cecilia says …

Re: cat maintainance formula. I noticed that my cats produce much more fecal matter when I switched them to this food. Also, chicken meal is listed as the primary ingredient. Does Whole Foods make a formula with chicken as the main ingredient?

Rachel says …

Uh... Just "*was* spending". Not "was been spending". ;-)

Rachel says …

I'm so glad I recently discovered the 365 canned cat food. No corn, soy, or wheat, and for only 49 cents a can! Wow! I don't understand why people are worried about the "meat by-products".....lungs, spleen, kidneys, brain, livers, stomachs, and intestines -- all things our pets would eat if they had to kill for their own food in the wild. My cats love the beef flavor, and their digestive health is much improved since they've switched to this food. My overweight cat eats MORE of this food than the food I gave him before, and he has LOST weight. Love, love, love it. I was been spending waaaay too much money on lower quality cat food before I discovered this great bargain. Only problem is... apparently the beef flavor is every cat's favorite. My Whole Foods was completely sold out of the beef flavor so I had to get another flavor. The cats are eating it, but somewhat reluctantly. Their little faces are saying "Where's the beef??" I think the store should consider stocking more of the beef flavor so they won't run out. They had plenty of the other two flavors. :-(

Nancy Romero says …

Do you carry raw food diets for dogs?

Bepkom says …

@Nancy: Our product selection can vary from store to store, so while some of our stores do carry raw foods for pets I suggest checking in at the location where you shop. Thanks!

Michelle says …

I was wondering how many kcal and protein are in each can of your 365 everyday value cat food. I can't find the nutritional facts anywhere online.

Jess says …

Hi. We use the 365 dry and canned cat food and our cats have never been spunkier with nice coats. They love it. We just recently got a puppy and id love for the puppy to be on 365 as well. Is there a 365 puppy food? Is there a 365 canned food? All my store (Winston Salem, NC and soon to be Greensboro, NC) carries is the regular dry food. Is this food safe for puppies if it is all they make and carry? Thanks!

ghd styler iv says …

I have been surfing online more than 3 hours today, yet I never found any interesting article like yours. Itâs pretty worth enough for me. In my opinion, if all site owners and bloggers made good content as you did, the web will be much more useful than ever before.

Sara Lewis says …

Is the holistic brand a special subset of the regular 365 Everyday Value pet food or are they the same thing?

John Via says …

Your house is valueble for me personally. Many thanks!?-

Michael W. Fox DVM says …

To qualify for the NonGMO project label---which I applaud---your chicken, turkey, lamb and beef ingredients must come from animals not fed genetically engineered corn soy and other GM ingredients and byproducts. How do you determine this---do you only use USDA organically certified animal ingredients, and rely on that, or do you have farmer/producer pledges and verifiaction? Are all such animal derived ingredients from the U.S.? Looking forward to your reply.

says …

@Michael Thanks for your thoughtful question. For a product to bear the Non-GMO Project Verified seal, it has to go through a third party verification process which includes inspections, testing, and a review of the producers quality control systems. To read about how we deal with GM products please check out our R.O.C.K. site "Reaching Out with Communication & Knowledge." The link's below. http://rock/?p=897

Barbara Siegel says …

Hi, I have avoided buying 365 cat food because of by-products. However, I have an old cat and he seems to get tired of every food I get after a few months. So, out of desperation to have him eat, I bout the 365 which he loves so far. I do wonder though, like others I have read on this page, why 365 need by products. With all respect for Whole Foods where I shop a lot, Trader Joe's has cat food with no by-products for $.69 can. So, for $.99 can, I would hope 365 could come up with something comparable. (He got tired of that one, so changed.) Thank you.

Ericka says …

I am looking for "365 everyday value dry cat food for my cats. I have been looking for good wholesome food for them, organic but cant see to find it. I tried amazon.com but I dont seem to get anything. Do you know where I can buy this product online? Please, need the help and thanks. I would appreciate the help much! Not sure but I heard that this was a good brand, if not what can i get for my cats that would be wholesome and organic without the byproduct and GMOs added to it? any help would be much appreciated. Thanks again.

says …

@Ericka We've got just the thing for your your furry friends. Whole Foods Market offers an assortment of organic pet foods. I've copied the link for information below. The cat food starts about half way down the page. Unfortunately, you cannot buy these products online just yet. To learn which products are offered in your community's Whole Foods Market that will please your kitty, I encourage you to reach out to your store directly. The second link will help you identify the contact information for your store. A Team Member there will be happy to talk to you about which cat food products will be best for your pet. Happy hunting. :) http://www.wholefoodsmarket.com/pets/products.php http://wholefoodsmarket.com/stores/

DAustin says …

Our two dogs love the 365 canned food and it's a great price. My only concern is the carrageen. I've read that carrageen can cause allergic reactions like stomach and gastrointestinal problems. I'm wondering how much carrageen is in the food, if it's a hopefully safer type, etc. Thanks.

cheryl says …

I am looking for the answer to this question but do not see where you answered it. Are your dog foods crue;ty free? Amy: I’m learning that the vast majority of pet food on the shelves at petsmart, etc. are testing their products on lab animals and there are some mind blowing stories out there. I have researched a product called Artemis that is cruelty free; do you carry it? Furthermore, is your brand cruelty free? Thank you. November 5th, 2009 at 7:58 pm

says …

@Cheryl None of our products are tested on animals, this includes our pet foods. The only test performed is a taste test to make sure our pet food is yummy for your pet family.

Cindy L. says …

Is the 365 Holistic pet food coming from chickens or cows that were feed a vegetarian GMO-free diet? And were these products made in the USA or coming from China or elsewhere on the globe? Thanks.

says …

@Cindy Good question! Currently, the only products listed "organic" come from animals fed a GMO-free diet. However, all of our pet food is 100% vegetarian. These products should come from the US since the only product sourced from China are our 365 brand Edamame. Thanks for reaching out!

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