Whole Story

The Official Whole Foods Market® Blog

Seventh Generation is Protecting Planet Home

For the past 20 years, it has been the avowed mission of Seventh Generation to help us protect our world with naturally safe and effective household products. Which is one of the reasons, we at Whole Foods Market, love them so much. Another is they offer an amazing array of green cleaning products that actually work. From botanical disinfectants to powdered detergents that really do dissolve to an all-purpose cleaner, that despite being plant and mineral derived, has been able to cut through any number of steadfast and stubborn messes in my own home, Seventh Generation delivers effective products without the carbon footprint we’ve come to accept as inevitable if we want a clean home. Not satisfied with just offering good products, Seventh Generation has gone a step further by providing several online “Green-Cleaning Guides” ranked from Light to Dark Green, providing a range of solutions from easy to intense, for whatever level of “greenitude” you’re comfortable with. For example, one of their Light Green tips is to: “Try to avoid deodorizers or other air ‘freshening’ products, which are frequently made from unhealthy chemicals that can coat surfaces and pollute the air your family breathes.” Easy enough, right? The Medium Green tips include this more effortful suggestion: “Clean and inspect combustion devices like furnaces, stoves, and hot water heaters to make sure they’re functioning properly and not venting hazardous gases into your home.” And for you hard-core eco-warriors out there, try a tip from the challenging Dark Green section: “Become a ‘localvore’ by eating foods grown within 100 miles of your home. Organic or not, such foods have the lowest overall impact on the environment.” They’ve also created community forums, have ask-an-expert columns and put out a newsletter, all geared toward helping make your life and our world better at the same time. Their dedication shows in their very choice of name; taken from the Great Law of the Iroquois Federation: “In our every deliberation, we must consider the impact of our decisions on the next seven generations.” That’s why it should come as no surprise that they’ve teamed up with us as a featured partner in our Let’s Retake Our Plates campaign to help inform and guide our everyday food choices. (There’s even a coupon for them in our Earth Month Whole Deal.) We appreciate their support in this endeavor and encourage you to support them in return.