Whole Story

The Official Whole Foods Market® Blog

Sneak Peek: A behind the scenes look of Secret Ingredient

By Archive, May 3, 2007  |  Meet the Blogger  |  More Posts by Archive
Stay tuned for our first episode May 7th!




Disgruntled says ...
Big Yawn! Just what the world needs, another cooking show. Maybe the money being thrown at this new endeavor would be better spent figuring out why we investors have taken it in the shorts for the last couple of years? At least scrap this idea and put the folks involved with "Secret Ingredient" on the front line bagging groceries or any other area that is short on staff. You want to know the Secret Ingredient? It's MY money. Now go spend it more wisely and I'll go watch Paula Dean or Alton Brown. Jeez!
05/07/2007 1:26:18 PM CDT
Don Hodgen says ...
Look forward to the episodes
05/07/2007 3:00:09 PM CDT
Bridget says ...
Delicious - I want fish tacos for dinner. Can you provide a link with the recipe or with the shopping list for future "shows" so I can go to Whole Foods on my way home a? Also, what is the "website" fiels intended for on the "leave a comment" form?
05/07/2007 3:10:58 PM CDT
Sheila says ...
Love it! The host is very down to earth and I like the fact that he's not a professional cook. It gives me hope that I can cook like this too! I like learning facts about the products that WholeFoods sales and am looking forward to future shows.
05/07/2007 3:49:43 PM CDT
Sheryl says ...
Too long, too boring. Might be worthwhile if it the recipe was something more difficult where a video would be more helpful in fixing the dish.
05/07/2007 4:06:00 PM CDT
Aida Raider says ...
I love your 'secret ingedient' blog and will be looking forward to the next. Keep up the great job. AR
05/07/2007 4:11:29 PM CDT
Caren says ...
I love the store because of all the different goodies there are and I love trying new things but sometimes I have no idea of how to use something or of new and exciting ways to be able to use things. I do look forward to watching the show and learning new ways..Thanks
05/07/2007 7:24:44 PM CDT
Carrie Miller says ...
LOVED IT!!! I like the fact that Scott is not a professional chief. The whole show makes the recipe approachable by the average person. Some ingredients I am unfamiliar with (like buffalo) and I will now try them out. Unfortunately there is not a Whole Foods close to me and I have to travel an hour one way to get there. I see this as just one more reason to make that trip. Whole Foods is not just your average grocery store that just so happens to have organic food. They are using the media to enrich my experience. Way to go.
05/08/2007 7:35:31 AM CDT
andrea says ...
While I love the concept of showing viewers how to make certain recipes, this is too long. I really enjoyed the other gal from the "Meals under $15 for 4" videos. She is concise, teaching us just under 4 minutes.
05/08/2007 2:06:30 PM CDT
Bryan Au says ...
Can I be on the Show and teach my fast fun raw organic recipes??? I am in Los Angeles and would love to do that, people LOVE my under 10 Minute Raw Organic Recipes! Please e-mail me, all my recipes are organic, raw, all natural, fast, fun, easy and super delicious!
05/09/2007 12:25:17 AM CDT
peter j.hanink says ...
As good as many PBS shows in only a third of the time and better than most Food Network ones which have no more info and are thrice as long. I'll look for more. You might wish to tighten the intro and exit scenes.
05/09/2007 6:06:36 AM CDT
Michael Petko says ...
This is pretty cool. I was able to impress my girlfriend, who is a food fanatic and serious cook, by making the catfish dish last night. Thanks for making me look good.
05/09/2007 6:02:13 PM CDT
Viviane Vives says ...
Scott!!! You are fabulous! This is so fun, really. I enjoyed the videocasts very much. Congrats! Viviane
05/24/2007 11:40:18 PM CDT
Tom says ...
Love the idea of the video blog..now just wish for convenience we could download to an ipod................. but better yet... to have a whole foods cooking show on the food network on tv.... there is not one. its glaringly missing and WF would be a perfect partner to develop such a show. i would watch!
05/31/2007 6:28:17 AM CDT
karen says ...
Intro is too long. Most of us know about ingredients, and just want the recipe.
06/10/2007 2:00:29 PM CDT
CHRIS PEAK says ...
06/20/2007 6:47:59 PM CDT
Rima says ...
Scott -- YOU make this show. i love your voice, your accent, and your sense of humor. Kudos also to the script writer and camera crew. Truly a delightful show that I look forward to every week. Thanks!
06/21/2007 12:34:45 AM CDT
cathy dunphy says ...
would like the recipe for sesama sticks,
08/15/2009 10:45:49 AM CDT
HoteisemFlorianopolis says ...
Hi there, I came across you on google and this is a well written write-up. I put it in my bookmarks and have shared it with a couple of friends. Looking forward to any revisions you might do. Thanks!
08/11/2012 6:51:40 AM CDT
http://wiki.phpontrax.com/index.php?title=User:WillowScott36 says ...
I hardly leave a response, however after reading through a few of the responses on this page Sneak Peek: A behind the scenes look of Secret Ingredient | Whole Foods Market. I do have a couple of questions for you if it's allright. Could it be simply me or do a few of these comments appear as if they are written by brain dead individuals? :-P And, if you are writing on additional social sites, I would like to follow anything new you have to post. Would you make a list of every one of all your social pages like your Facebook page, twitter feed, or linkedin profile?
01/14/2013 1:16:50 PM CST