Whole Story

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Hiball Sparkling Energy Drinks

At Whole Foods Market®, we love sharing good food and drink. Whether it’s a peak-of-the-season berry, a team member creation from our bakery, sausages made in house or a new grocery discovery, we love celebrating great flavors and products. But we don’t just want to tell you about it; we want you to enjoy it too. So today we’re kicking off the first of five summer giveaways between now and mid-August.

Thank you to everyone who entered! Congratulations to our winner Erin R. from Minnesota!

Looking for a low-calorie, low-sugar, conscientious alternative to conventional energy drinks? So were we. And we found it! This summer Hiball Energy is quenching our thirst and our quest with their Organic Cranberry Apple and Wild Berry Sparkling Energy Drinks.

What’s really cool is that they come in 16–ounce "cold activated" cans (more on that below), are 100 calories per can,  organic and made with fair trade sugar. Each drink contains a blend of juice, guarana, ginseng, caffeine and a just the minimum smidge of sugar for the perfect light sweetness.

Okay, so about this can…the new package features “cold activation” graphics using thermochromic ink. The bubbles on the can turn from white to blue when it’s reached the optimal temperature for drinking. (That’s 45 degrees Fahrenheit, FYI) Cool, right? If that doesn’t impress, the can contains an average of 68 percent recycled aluminum and is, of course, recyclable too. In addition to their refreshing drinks, we also appreciate Hiball’s story.

The company was founded by a husband and wife team, Todd Berardi and Alyssa Warnock. Alyssa is also the person responsible for their cool-looking graphics and packaging. When they first started the company Todd and Dan Craytor, the director of sales, sold Hiball out of the back of their cars throughout the San Francisco Bay Area.

Just a few years later, Whole Foods Market is proud to sell Hiball drinks in all our North American stores from the West Coast to the East Coast. All Hiball Energy products are currently made in Portland, Oregon, with all-natural, organic or fair trade ingredients a high priority. As they put it, the company is committed to, “offering the healthiest and most sustainable energy drinks for its consumers and the planet.”

In addition to their Organic Sparkling Energy Drinks, look for  Hiball Sparkling Energy Waters in Grapefruit, Wild Berry, Vanilla and Lemon Lime. They’re zero calorie, zero sugar and unsweetened. Who’s thirsty? Tell us what you would do with an extra energy boost this summer by Tuesday, June 26 and you could win a case of HiBall Organic Sparkling Energy Drink in either Cranberry Apple or Wild Berry.

The fine print: No purchase necessary. Promotion ends June 26, 2012, 11:59 PM CDT. Must be a legal resident of the US or Canada (except in Quebec, where it is void) age 18 or older to participate. Taxes on prize, if applicable, are the responsibility of the winner. Employees of Whole Foods Market, Inc., are not eligible. Void where prohibited.

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757 comments

Comments

Julie says …

With 3 active young boys, I certainly need an energy boost to get me thru the summer!

Melodie says …

Hi I am a 2 year breast cancer survivor and I have have completely changed my WHOLE diet (since my diagnosis) to natural WHOLE foods and this would be a very delicious complement to my meals or snacks! I crave carbonation and fruits - sounds perfect for me!

maya henderson says …

How do I enter how do I win

Marion Hecht says …

I love trying new products, and this drink looks refreshing and has amazing flavors I would like to try. I would love to have the chance to win!

Jack Czajkowski says …

My daughter,a junior in high school,is very active. But, like many girls her age, doesn't want a high calorie, high sugar,high sodium drink to have after a run or just kicking back. Hi Ball is the perfect fit for her.

Betty says …

What I'd do with an extra energy boost? WOW! This all sounds so good. In my case I am now in the "chronologically challenged" group, and am not able to do all the things I used to do because of flagging energy, sooo...this wonderful new High-Ball could come to the rescue...and the flavors sound just right to me! Thanks for coming up with a great alternative!

Patti (Pompano Patti) says …

I'm a fisherwoman who loves to fish on Naples pier - I could use the extra energy provided by the Hi-Ball Energy drinks to to withstand the summer heat and keep catching Pompano! I would share the case with all of my fisherbuddies on the pier!

ELIZABETH says …

I need a case of HI BALL to give me that extra kick to get going on my afternoon duties. WoW, that would be fantastic!!!

Karen Giorgi says …

It sounds delicious and I could sure use some help in the energy department!

Kristine P says …

I would clean out my house of all the "extra" stuff with the extra energy I would get from this drink.

dario says …

i would use them at our fourth of july cookout and make some mixed drinks we love energy drinks with vodka and yaeger

Irene says …

Absolutely can help my concentration at work and at home with the kids.

Inez elliott says …

Keep my mood sparkly while working 12 hour days, raising my 3 per and teens, and making a difference. I would share my good fortune with friends from work.

Jessica says …

I would run with the bulls in Spain, Summer of 2012

Nancy says …

Enjoy my HiBall in the evening, on the patio, under the trees while watching the fireflies and listening to the last conversations of the catbirds.

wayne says …

Sleep or go kayaking more.

melissa p. says …

i'd have so much more energy for phish tour! :)

Christine says …

I could use this to tackle my ongoing to do list!

Joanne Schultz says …

LOL, I need energy to tackle my lawn! My lawn mower has not been working well, and I swear we've had rain every day this month! Thanks for the giveaway!

Tara greco says …

Great energy for the kayakathon in Maine on July 21st.

Adam says …

I would drink these on the railrunner

B. McNulty says …

I would transform my home and yard!

Dana S says …

I'd use the energy boost to get the chores done around the house that are hard to do when you have an illness that zaps those energy highs.

Nick G says …

I guess I'd could use the extra energy to get off the couch and not spend so much time entering giveaways, contests, and sweepstakes!

kat says …

I would have more energy for work since I have a hard time waking up at 5:20am to catch my commuter bus every day

dmitriy korabelnikov says …

i would have more energy to shop at 2 whole foods markets in my area since they have so many things i want

Debbie Chioffe says …

If I had an extra Boost this Summer, I would work out everyday and get in shape for Bikini Season.

Gigi says …

Hello! I really think that being the lucky winner of the organic energy drinks will not only keep me from eating things I shouldn't to keep my energy up (like caramels, fruit galore...and anything and everything within walking distance) it will deter me from lunging toward the fridge to pour a big glass of fruity sangria! Help!!

Robert Vodicka says …

Would sit on my patio and sip these in the heat.

Lauren G. says …

I would try it before a summer workout...sounds tasty!

angela zuniga says …

I would use it after my early morning workout before heading into work.

Eugenie says …

I would do all the projects around the house that need to be done.

terri weber says …

I'd get a zillion chores done around my house! Or two zillion! Or more maybe. Sounds delicious.

Howell says …

I would get up early and play tennis every day.

Meredith Pendleton says …

An extra energy boost!? I'd go for a nice long hike with my husband and my puppy!

Meredith Clark says …

I'd make more homemade food for the fam...dressings, bread, granola, kale chips...mmmmm

Kathy G says …

We drink Hiball all summer long, to replace fluids and boost energy when we work out and work up a sweat hiking, and to cool off and refresh ourselves during other fun summer activities during Seafair and vacation trips! It would be wonderful to win.

Deb says …

My husband would love the extra energy, he is a contractor and needs lots of energy to keep going!

Kat Pulliam says …

Working with stroke victims in our local rehabilitation hospital takes a great deal of mental and physical stamina! I would love to get a boost from "hi ball" and share the case with my hard-working colleagues!

Kathryn says …

I'd have the energy to do all the things I have to with a smile on my face.

Kim says …

I would start taking yoga classes!

Alexis T says …

I'd have energy to enjoy every moment of the lingering summer twilight, knowing all too well that too soon, the days will get shorter.

Deanna Folk says …

I'd have a great energy boost to run behind and enjoy playing with my busy little 22 month old grandson Liam .

brook weber says …

I'd get the stuff done that I keep putting off around the house. Maybe I'd paint a room or something REALLY ambitious!

Gail says …

I would have energy to do more summer activities!

Kathryn says …

With a boost of energy, I would catch up on laundry and cleaning, cook extra meals and freeze for later, work out more and catch up with the books in a pile by my bed!

Steve Jeske says …

The power went out to my garage. So to lay a new line I have to dig a 50 foot long by 4 inches wide by 18 inches deep trench. After that's dug and the power is restored, then I have to fill it in and put the patio back together. I will need all the energy I can get!

Sharon Altheide says …

Hurray for a healthy energy choice to give me the energy needed to keep up with my husband this summer--bicycling, kayaking, hiking, gardening . . .

kristine m says …

I would get my house in order so I could be ready for foot surgery. since I have 2 small kids its not going to be easy.

Dana G says …

chasing my toddler all over the house!

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