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Top Honors from Cooking Light’s 2010 Taste Test Awards

Read on for a chance to tell us which products meet your personal taste test and you might win a year’s subscription to Cooking Light. I’ve always been a sucker for store brands, even before I had ever heard of Whole Foods Market. Why pay more for the same thing, I say. The problem is sometimes the store brand doesn’t quite taste as good as the name brand and you have to make the cruel decision between budget and taste. So, when I was introduced to Whole Foods Market 365 Everyday Value line of products, it was a revelation! I got the best of all worlds—an affordable product with lots of organic options, free of ingredients I try to avoid like hydrogenated fats and high-fructose corn syrup, and best of all they taste just as good (and often better) than similar name brand products. You might think I’m a little biased since I now work here, but I’ve got experts who agree with me. Our exclusive store brands made the cut in six categories of Cooking Light magazine’s 2010 Taste Test Awards. Check out Cooking Light’s October issue for all the winners and take a look at these favorites from Whole Foods Market: 365 Everyday Value Organic Unsalted Butter Whole Foods Market 100% Whole Wheat Bread 365 Everyday Value Organic Diced Tomatoes, No-Salt Added 365 Everyday Value Organic Oat and Honey Granola 365 Everyday Value Mayonnaise GRAND PRIZE WINNER IN THIS CATEGORY! 365 Everyday Value Albacore Tuna in Spring Water Want to win a year of Cooking Light? Tell us which 365 Everyday Value or Whole Foods Market products win your personal taste test awards. On Oct. 12th we’ll pick five reader comments at random to receive a free year-long subscription to Cooking Light magazine.

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259 comments

Comments

Heather Covert says …

I LOVE the 365 chocolate Truffles!!! That is MY FAVORITE Chocolate EVER!!

Rebecca W says …

We love the 365 Everyday Value Powdered Sugar! It's a fantastic blend of sugar and starch and delicious for all things frosting, french toast topping and berry dipping. We have a corn allergy in our household and Whole Foods makes grocery shopping a pleasure with it's clear labeling and Everyday Value products! The bakery department at our Whole Foods is also amazing - such a selection and all of it wonderful.

Ellen Birmingham says …

I love the whole foods hummus, especially the caramelized onions!

Cara Hernandez says …

I love the 360 Everyday Sea Salt. I use it for baking, as well as in sauces, stews, and before sauteeing meat. It's a super value, and adds wonderful flavor to any dish. You just need a bit, and the container lasts for months!

Esterina Lipschutz says …

My favorite products are your bulk items especially the dried beans and rice.

Ariel Zeigler says …

I LOVE the 365 no salt added tomatoes, I use them for all of my soups and chilis; they are the most flavorful canned tomatoes I have ever tasted!!

Kelcey says …

My favorite 365 Everyday Value item are the frozen mango chunks. How can something so delicious be so easy and affordable? I eat fruit and yogurt every day, and in the winter I often resort to frozen fruit. The 365 Everyday Value mango chunks are so sweet they are usually better than if I bought a fresh mango, plus they keep longer and no peeling required. In the summer I let the chunks thaw slightly and have a yummy cold yet healthy treat. Also great in smoothies. Love them!!

Debbie Rea says …

I like the organic no-salt tomatoes. It's nice not to have to choose between organic and no-salt when I run out of the no-salt tomato sauce I've made with organic tomatoes from my garden.

Caryn Gallagher says …

Bring back the blue bag salt and vinegar chips!!!! These were a favorite in our family especially with our son, Joey. Joey, now six-years-old has Down syndrome and enjoys salty over sweet foods. These were a staple in our household and we took them where ever we traveled to! We have yet to find the perfect replacement! Oh, and the by the way we also enjoy the 365 olive oil and ketchup - both daily staples as well!

66parker says …

Thank you for the 365 products!!! I was worried to fit organic food choices in my budget. When I decided to do the transition to organic foods, I went to whole foods and seen that they offered there store brands and gave them a try and I was surprised.I will continue to shop for there products. Thanks to everyone for the comments on 365 products!! That helped me trying more products.

Brenda says …

Refried beans!

Denise says …

The Sourdough crackers! Love them! Can't get enough

jd mccormick says …

I love!!! both your 365 unsalted butter and the no-salt can tomato products. The prices are unbeatable and I trust your quality to be comparable to your name brand products. I'm from Chicago, so I've been shopping @ wholefoods since 1985.

Amy D says …

I love the Whole Foods brand Salsa! Wonderful taste and well priced! A staple in my pantry!

Suzanne Spartz says …

I love the 365 Organic Classic Pasta Sauce. I can serve it and people think I had the sauce simmering for hours on my stove. You can add ground turkey and sliced vegetables to change it up, or leave it plain sprinkled with parmesan cheese. It tastes like the tomatoes were straight from a garden, with just the right amount of seasonings. And how much more good for you can something be with every ingredient on the jar has "Organic" before it??? :)

stacee amos says …

365 tuna + organic butter are amazing! always high-quality.

j says …

Definately the marinara! The 365 marinara sauce is the best jarred sauce you can buy and is ridiculously cheap!

Angela Blier says …

Your store-made guacamole. I can't get enough of this! The big tub is a must at every WF visit. My whole family enjoys it, even my 2 y/o daughter, which surprises me as it can have a bit of a kick. Keep it coming!

chloe says …

all of the kosher products @ Mt Washington, esp. the chicken

Katelyn says …

To me 365 everday products are like children, to pick a favorite would be cruel. Each product I've tried has been excellent.

Kay says …

Love the 365 corn flakes cereal, pasta, and pasta sauce!

Ann says …

We love so many products! but my kids love the 365 Organic Ranch Dressing.....they love it on a salad and especially to dip their veggies in it.

Bethany says …

I can't think of any 365 products I've tried that I did not love. But if I had to pick, I really love the pretzels.

Anne Ruud says …

I love Whole Foods' organic yellow mustard. I thought that it couldn't be that much worse or better than other brands - it's just plain mustard. However, the Whole Foods' version has a terrific tangy, slightly vinegary taste to it that makes it really stand out. It's great.

Alice says …

I love Whole Foods's brand organic dijon mustard.

Lauren says …

I like the following Whole Foods'365 products: chunk light no salt added tuna, canned wild salmon, frozen organic wild blueberries, and no salt diced tomatoes.

john says …

Over the years whenever we purchase 365 Brand we have always found them on a par with the national brands. They are all quality products.

Romney Guillot says …

My kids love peanut butter and our family's favorite is 365's smooth peanut butter, the one with the brown lid. We also love 365's wheat pasta. It's never sticky or gummy.

Helene says …

I have been eating the 365 tuna (low sodium.. both white & lite) for over a year now. I have it every morning for my breakfast with 365 mayo on whole grain bread. I feel like I'm eating something very healthy. as it's a hi protein/low fat breakfast. and its been over a year.. and I have never tired of it..In fact.. I plan to eat it. as long as whole foods keeps making it. Thanks for helping me start my day. with a very healthy breakfast. The reason I LOVE whole foods tuna.. is it's 'fresh tasting.. and the quality is EXCELLENT!!! Helene

Adam says …

I love 365 products in general, but my newest favorite and a new staple is the 365 Organic Unsweetened Almond Milk, the refrigerated variety. For an organic almond milk at the price point that it has is amazing, not to mention the taste and texture.. can't beat it!

Erin says …

The Caribbean fruit bars are my absolute favorite!!! They have chuncks of fruit (strawberries, mango, coconut, etc) and make a great dessert or cold treat - especially on a hot day.

Eve says …

My kids love the 365 cannellini beans. I love the 365 shredded part-skim mozzarella and the baked wheat crackers.

Ann says …

I like the 365 brand potato chips with salt and pepper. They are light tasting with the extra tang of the pepper. Also the 365 mayonnaise is a regular purchase for us along with the 365 whole wheat bread.

Jennie says …

My favorite 365 brand product is the the whole wheat tortilla's. So good!

Ashley says …

My favourite product is the 365 Everyday Value Organic Ricemilk! Silky and yummy.

Sunny says …

We love Whole Foods 365 products. We often use 365 whole wheat pasta, diced tomatoes, canned tuna, and extra virgin olive oil because they taste so good. Congratulations on your taste test award winning products.

Jenna says …

I love the whole wheat flour tortillas. They sell so fast at the Whole Foods I shop at I always stock up when their available. They're perfect for breakfast burritos and fajitas, a household favorite.

Becky S. says …

I love the 365 aged balsamic vinegar and the 365 olive oil.

Jan K says …

Love the 365 organic chicken broth and also beef broth. A grea.t value

Jason Predick says …

The Diced Tomatoes, No Salt Added gets my vote! With excellent flavor and consistency, it is simply unbeatable. ..No Salt Added just seals the deal!

Laura says …

I like the no-salt added products such as the 365 Everyday Value Organic Diced Tomatoes, No-Salt Added, because I am limiting sodium for health reasons.

Hilary says …

I love Whole Foods' organic sweet relish. Very tangy and better than pricier brands, in my opinion.

Amy says …

365 Everyday Value Organic Grade B Maple Syrup

Kathy Watson says …

I like the 365 pasta....especially the tri-colored shells.

laviza says …

Whole Foods Albacore Tuna is fresh tasting and great for lunches!

Keri says …

I love the 365 Everyday Value canned beans! They are lower in sodium than what I find at other stores and still taste good. Just this weekend I bought canned garbanzo beans and made hummus.

Chrissy says …

My kids LOVE the 365 Organic Golden Round Crackers

Kristi says …

I love the ripened olives! They work so well with 365 pasta sauce on pizza or in a nice chilled pasta salad.

Eileen Hamilton says …

365 Roasted Vegetable pasta sauce makes anything taste awesome!

Amy says …

I like the garlic and herb pita chips!

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