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Viva Vitamin Angels!

Thanks to their humanitarian efforts, Vitamin Angels is an organization that holds a special place in the heart of Whole Foods Market. Discover the ways they are profoundly changing the lives of children around the world and how easy it is to get involved. Want a quick way to help? Post a comment below telling us what you think about Vitamin Angels and we'll donate $1 for every comment received in September, 2011. Listen to Howard Schiffer, founder of Vitamin Angels, share his passion.

Howard Schiffer, founder of Vitamin Angels, was honored with the Dietary Supplement Education Alliance’s Hero Award in 2003 for his work in “making a difference in the lives of so many children throughout our country and around the world.” Vitamin Angels was founded through the vision and passion of natural products industry veteran, Howard Schiffer:
  • Vitamin Angels began in 1994 with Schiffer’s desire to translate his industry connections into helping children around the world.
  • Schiffer developed a mantra, “what you don’t know can be your greatest ally”, after he learned that vitamin A could help prevent a child from going blind and that 1/3 of all child and maternal deaths were due to chronic malnutrition.
  • The children who benefit the most from Vitamin Angels’ work are the ones who are most vulnerable: children under 5, who are living in rural areas in extreme poverty and who no one else is reaching.
  • Today, Vitamin Angels is reaching over 20 million children in more than 40 countries and is literally improving children’s lives every day.
The work of Vitamin Angels helps children thrive, not just survive and includes two powerful programs:
  • Schiffer states that “Most children born in the developing world today will never reach their full intellectual or structural capacity from the day they are born due to the chronic malnutrition of their mothers before they were even conceived.”
  • The damage that gets done before a child is 2 years old is often irreversible. Conversely, getting to the children early enough can have a profound impact on the rest of their lives.
  • Thrive to Five is an international program to get children’s multivitamins to children under 5, and prenatal vitamins to pregnant women as early in their pregnancy as possible.
  • Operation 20/20 focuses on getting vitamin A to children under 5 around the world. Two high dose vitamin A per child per year (at a total cost of 25 cents per child) will increase survival rates by 23%!
There are a variety of ways to get involved with Vitamin Angels:
  • Choose supplements at Whole Foods Market that are tagged with the Vitamin Angels logo.  These companies donate a portion of sales or provide nutrients to the programs.
  • Visit www.vitaminangels.org to learn more about the children, sign up for the monthly newsletter and check out personal fundraising pages.
Vitamin Angels strives for strong growth to reach as many children as possible:
  • In the next three years, Vitamin Angels will reach 50 million children.
  • In the next 5-10 years, they will reach 100 million children, which will be the majority of children who no one else is reaching and are the most in need.

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434 comments

Comments

Joyce Mlinek says …

Awesome program. May the Lord richly bless your efforts to care for His children.

Sarahjane says …

:)

barbara says …

Fantastic program !! What a wonderful way to give these children a fighting chance for better health and well being. You truly are "angels".

Jen says …

It's wonderful to learn about the work you are doing to save and improve children's lives.

Etana says …

Absolutely wonderful program. Truly forward and original.

melissa says …

Some people are so kind. This is a gift of kindness that helps to counteract all the hate in the world right now. Sign me up!!!

melissa famiglietti says …

Some people are so kind. This is a gift of kindness that helps to counteract all the hate in the world right now. Sign me up!!!

Nicole says …

Wonderful!!

Dee says …

tweeted! https://twitter.com/#!/DeeGee13/status/117751816451657728

Tap says …

This is such a great example of small actions with huge effects. Thanks for supporting this.

Tammy Allgood-Hemmerling says …

Thank you for all you do for the children! God bless you!

Allie says …

Better life through nutrition! Awesome!!

Erin says …

It is inspiring to know that others value the health of children and are making a difference in their lives! Thank you!

Westside Community Market says …

amazing way to save the world

Linda says …

Thank you for all that you do.

Lisa says …

Vitamins are very important to little children who are picky eaters. Way to go WFM!!!

Chase says …

This is great!

Tina M says …

This seems like a great idea

Sara says …

WONDERFULLLLLL!!!!!!!!

Karen says …

rock on angels!

Kari says …

Great cause :) Love Whole Foods!!! :)

Diana says …

I love to hear stories of the good works people are doing everyday! Thank you!

Lynell Ross says …

This is a wonderful idea, absolutley genius. I will start buying my vitamins at whole foods that are marked with the Vitamin Angels tag. God Bless You for helping children.

Grandma Bonnie says …

Vitamin Angle is a wonderful way to help children in need.

Dee says …

daily tweet :) https://twitter.com/#!/DeeGee13/status/118160903089815552

Caryn S says …

What a wonderful program, to give back to children who need it.

Tracy Robertson says …

This is a wonderful thing!

Chelsey says …

I love Vitamin Angels and I love Whole Foods! A perfect match!

Tina M says …

Great program

Dustin Ealand says …

I knew I loved Whole Foods and this is just another reason why. Vitamin Angels is a wonderful organization, and Matt Dayka's work is inspirational.

Maggie says …

Beautiful work. Thank you, and blessings.

Patricia N says …

What an amazing organization! Very interesting podcast. Thanks, Whole Foods, for supporting Vitamin Angels!

Nikki Heeren says …

Thanks for supporting Vitamin Angels!

Kasey Goodnough says …

Thank you for being so gracious.

Susanna says …

beautiful!

Cindy says …

What a great project this is.

Stella says …

Wow, a dollar for every comment-now that's good charity work. Please make sure it gets to those who need it!

Kajal says …

I <3 GELATO! WHOOOOOOO! oh and studying

joline says …

This is cool. Everyone deserves to have a healthy body.

Mary Michaud says …

awesome program, thanks Whole Foods for supporting this.

stacey says …

What a worthy cause - thank you for being angels to our children!

Marianna says …

What a great project! I am happy to support this !

Angela Michels says …

I wish more organizations were like yours! Keep up the awesome work! :)

Em says …

wonderful!

Jessie C. says …

Great program, love the great cause.

Adena says …

this is amazing!

angie says …

SOOOO many children are vitamin deficient around the world and even in our own country here in the USA! This is WONDERFUL! Thanks so much for making me aware of this and thanks for supporting it via this post! Kudos!

valerie mabrey says …

I love all the products whole foods offers for my family

Lauren says …

It's amazing how such a simple intervention can have such a significant effect.

Katie says …

Wow, this is a fantastic idea...I'll be looking out for your logo on products!

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