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What is this Halal About?

By Allison Burch, July 31, 2011  |  Meet the Blogger  |  More Posts by Allison Burch
CONGRATULATIONS TO OUR WINNERS KERI FROM AUSTIN, TX, SUDHA FROM MINNEAPOLIS, MN, MICHELE FROM LOUISVILLE, KY, CHARLOTTE FROM EUCLID, OH AND JESSICA FROM HALETHROPE, MD.  THANKS FOR ALL OF YOUR COMMENTS! Have you heard of halal? If so, you can skip ahead to the end and enter to win coupons for some tasty, convenient halal-certified prepared foods from Saffron Road. But if you’re scratching your head and asking, “What is this halal about?” Read on! Halal is Islamic dietary law that applies, among other things, to meat and poultry, specifically prescribing certain slaughtering and processing practices. Like some other religious dietary practice, halal prohibits pork and alcohol consumption. In order to provide more options to people following a halal diet, Saffron Road has created the first line of certified halal frozen entrees and they’re currently only available here at Whole Foods Market. Saffron Road features ethnic foods with Indian, Asian and Middle Eastern flavors, as well as chicken nuggets and tenders. All of their products are made with lamb and chicken raised on vegetarian diets, with no added hormones or antibiotics. Plus, all of their products are certified halal by the Islamic Food and Nutrition Council of America (IFANCA). Whether you eat halal because of your religious dietary guidelines or you simply prefer to choose food that’s made with high-quality, responsibly farmed ingredients, then Saffron Road has some tasty offerings for you. Take a look:

Lemongrass Basil Chicken

Roasted white-meat chicken simmered in a lemongrass and basil green curry with green peppers and onions.

Chicken Tikka Masala

Prepared with tender, boneless, chicken, and baked according to authentic traditions with freshly-ground tandoori spices simmered in a savory yogurt and tomato sauce.

Chicken Biryani

Traditionally prepared by cooking Basmati rice with succulent chunks of chicken, cashews and raisins infused with an unmistakable blend of enticing spices, aromas and flavors, including a pinch of saffron salt.

Moroccan Stew

Tender cubes of lamb slowly simmered with sweet potatoes, coriander, cumin, cinnamon and ginger until every drop is perfection. Since it tops delicious couscous, no drop is wasted.

Lamb Saag

Australian lamb slow-simmered with a blend of Indian spices, ginger and yogurt and served on a thick bed of savory Saag, a traditional spinach dish.

Lamb Vindaloo

A spicy Portuguese-Indian curry dish dating back to the 16th century. Australian lamb marinated in an exotic tamarind-infused curry sauce, cumin, hot Indian spices and yogurt, then slow simmered for hours until tender and tangy and served with Basmati rice.

Chicken Pad Thai

A delightful version of the Thai favorite featuring wide flat rice noodles topped with roasted white-meat chicken and simmered with carrots and scallions in an exotic peanut sauce.

Lamb Koftis

Lamb marinated in a secret recipe of the most classic spices, and then formed into traditional koftis, or meatballs. The finishing touch? It's served on a bed of aromatic long grain white rice.

Chicken Nuggets, Chicken Tenders, Chicken Bites and Tandoori Seasoned Chicken Nuggets

Made from the meat of chickens raised on a vegetarian diet and never given antibiotics, ever!

What a line up! Are you ready to try some Saffron Road? Good, because we're ready to give some away. We’ll pick five winners at random to receive five coupons for free Saffron Road entrees. To enter, leave a comment below by August 11 and tell us which of the entrees you’d try first and why.

 

301 Comments

Comments

A A says ...
Ah! Can't choose. I shall have to resort to the oldest and wisest way of choosing known to mankind.... eenie- meenie- miny-...moe! Tandoori Seasoned Chicken Nuggets!!!!
08/04/2011 5:01:24 PM CDT
Ab says ...
I'd try Chicken Biryani because it's my favorite dish my mom makes :)
08/09/2011 7:36:09 PM CDT
HASINA OLUOMI says ...
I AM SO EXCITED THAT YOU GUYS ARE GOING TO CARRY SOME HALAL PRODUCTS AT YOUR STORES! i LOVE YOUR STORE AND I HAVE BEEN TELLING MY FRIENDS AND FAMILY TO GIVE THEIR BUSINESS TO YOU. LIVE NEAR THE TARZANA ,CA AND THE PORTER RANCH STORE,CA. I HOPE THEY WILL CARRY IT SOON. I CALLED AND THEY DIDN'T KNOW ANYTHING ABOUT IT, SO IF YOU CAN TELL ME WHICH STORES ARE GOING TO CARRY IT, PLEASE. THANKS
08/09/2011 7:45:21 PM CDT
A.Qadeer says ...
All of the entrees sound delicious, but the one that has my mouth watering right now is the Morrocan Stew. I can just imagine all the differnet spices coming together in my mouth and making me say umm umm good!
08/10/2011 2:50:01 PM CDT
Nusrat ahmed says ...
Congratulations,i.am so happy that halal food is included,I love eastern and western dishes as long as those are halal. Thank you so much.
08/04/2011 1:17:07 AM CDT
diane sabatini says ...
I'd love to try the Chicken Tikki Marsala. I have never tried these but they look delicious and nutritious. Thank you.
08/10/2011 10:01:28 AM CDT
Sami Malik says ...
Thank you Whole Foods for carrying halal foods! I plan to try the chicken pad Thai first because I love Thai food and its very difficult to find it halal.
08/07/2011 10:12:14 AM CDT
Alison says ...
I'd first try the Moroccan Lamb Stew.
07/31/2011 11:35:28 PM CDT
N.H. Senzai says ...
Humanely treated meat in wonderful flavors!
07/31/2011 11:36:59 PM CDT
zeeshan says ...
Chicken pad Thai. Why? Because it would save me a 25 mile drive!!!!
08/06/2011 5:01:42 PM CDT
Faryal Faruqi says ...
I really appreciate your efforts for making our life easier and healtheir ,i am always looking to buy halal ,healthy food at my local supermartket ,i cant tell how much happy i am to see halal entries at whole food market.Thank you thank you thank you .
08/10/2011 1:44:49 AM CDT
Farzeen Jehan says ...
I miss home! so I want to try the chicken biriyani and the lamb saag. But in all honesty, i wouldn't mind trying any one of em right now.
08/10/2011 2:22:03 AM CDT
Melisa says ...
Yum! Finally, a mainstream, halal product available!
08/10/2011 12:31:57 AM CDT
Arooj Syed says ...
Thank you Whole Foods for recognizing Muslims as part of USA. I have never been to your store as it is quite far from where I live but your halal offerings will make me drive the distance for sure.
08/10/2011 12:35:03 AM CDT
Noor-Malika Chishti says ...
I tip my hijab to Whole Foods for introducing halal foods! The media has said you pulled this campaign so I am delighted to find it is not so. Thank you Whole Foods for setting such an important example of embracing the diversity of the communities within the United States. All of the offerings look great and I am sure American Muslims will appreciate the choices they will have when shopping at Whole Foods. I would begin with sampling Lamb Vindaloo.
08/10/2011 8:40:56 AM CDT
Z VandenBout says ...
The Moroccan Lamb Stew sounds really interesting.
08/09/2011 9:16:42 PM CDT
Charlotte Adams Signal says ...
We shop Whole Foods frequently and are always pleased by the excellent customer service and the variety of food choices. It is pleasing to see that Whole Foods serves all segments of the population-we would have expected no less from this high quality food provider. Hopefully, this madness to label the company because it chooses to serve everyone will remain limited to a very few. Thanks Whole Foods-we look forward to continuing to shop.
08/10/2011 9:57:28 AM CDT
Abdullah Al-Syed says ...
I recently bought a few Saffron Road entries at Whole Foods in New York, and I was pleasantly surprised to taste authentic Indian cuisine prepared in a way that is compatible with my religious beliefs. The portion size is moderate (go healthy!) but the taste is phenomenal, something which I was not expecting for frozen food. In short, if you are on the lookout for delicious, halal, Indian/Middle Eastern food that requires a minimum of time to prepare, I'd highly recommend Saffron Road. It's also priced very reasonably!
07/31/2011 4:07:48 PM CDT
LOA says ...
I love Saffron Road products and that the meat is humanely treated.
07/31/2011 4:01:21 PM CDT
Diane Kelley says ...
I am a patriotic, vegan American and I am shocked by this unwise business decision. Halal is disgusting, unsanitary and incredibly cruel to animals. Unfortunately, I will no longer be able to be a Whole foods customer.
08/01/2011 3:43:33 AM CDT
Sharfaa Junaid says ...
Thank you for your kind consideration of Muslims during Ramadan. We really appreciate it! I would try the Lemon Basil Chicken or the Chicken Pad Thai first. As a Muslim of South Asian descent I usually get the all the Indian and Pakastani food I want. Its the other types of food that your miss out on when you only eat halal. I'm excited to think about walking down the frozen section and actually getting a meat item for once!
08/01/2011 12:03:52 PM CDT
Sarah Patrick says ...
I spent a month in Jordan and it really started to change my dietary habits. I appreciate all Whole Foods and Saffron Road are doing to expand knowledge and access to certain dishes and preparation methods in the US.
08/02/2011 7:36:53 AM CDT
Rabia says ...
Thank you whole foods for finally providing Halal food and helping us celebrate Ramadan.
08/02/2011 9:38:06 AM CDT
Omar says ...
I was so happy when I saw these Halal products at whole foods. I would definitely love to try some of these out iA :)
08/01/2011 12:13:22 AM CDT
Reesham says ...
I'm very eager to try the lemongrass basil chicken. It's very difficult to find Halal prepared mals that are not your typical Indo-Pak cuisine. I'm so impressed with the Saffron Road Line up of Frozen meals. I can' t wait to try them all.
07/31/2011 10:17:56 PM CDT

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