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What is this Halal About?

CONGRATULATIONS TO OUR WINNERS KERI FROM AUSTIN, TX, SUDHA FROM MINNEAPOLIS, MN, MICHELE FROM LOUISVILLE, KY, CHARLOTTE FROM EUCLID, OH AND JESSICA FROM HALETHROPE, MD.  THANKS FOR ALL OF YOUR COMMENTS! Have you heard of halal? If so, you can skip ahead to the end and enter to win coupons for some tasty, convenient halal-certified prepared foods from Saffron Road. But if you’re scratching your head and asking, “What is this halal about?” Read on! Halal is Islamic dietary law that applies, among other things, to meat and poultry, specifically prescribing certain slaughtering and processing practices. Like some other religious dietary practice, halal prohibits pork and alcohol consumption. In order to provide more options to people following a halal diet, Saffron Road has created the first line of certified halal frozen entrees and they’re currently only available here at Whole Foods Market. Saffron Road features ethnic foods with Indian, Asian and Middle Eastern flavors, as well as chicken nuggets and tenders. All of their products are made with lamb and chicken raised on vegetarian diets, with no added hormones or antibiotics. Plus, all of their products are certified halal by the Islamic Food and Nutrition Council of America (IFANCA). Whether you eat halal because of your religious dietary guidelines or you simply prefer to choose food that’s made with high-quality, responsibly farmed ingredients, then Saffron Road has some tasty offerings for you. Take a look:

Lemongrass Basil Chicken

Roasted white-meat chicken simmered in a lemongrass and basil green curry with green peppers and onions.

Chicken Tikka Masala

Prepared with tender, boneless, chicken, and baked according to authentic traditions with freshly-ground tandoori spices simmered in a savory yogurt and tomato sauce.

Chicken Biryani

Traditionally prepared by cooking Basmati rice with succulent chunks of chicken, cashews and raisins infused with an unmistakable blend of enticing spices, aromas and flavors, including a pinch of saffron salt.

Moroccan Stew

Tender cubes of lamb slowly simmered with sweet potatoes, coriander, cumin, cinnamon and ginger until every drop is perfection. Since it tops delicious couscous, no drop is wasted.

Lamb Saag

Australian lamb slow-simmered with a blend of Indian spices, ginger and yogurt and served on a thick bed of savory Saag, a traditional spinach dish.

Lamb Vindaloo

A spicy Portuguese-Indian curry dish dating back to the 16th century. Australian lamb marinated in an exotic tamarind-infused curry sauce, cumin, hot Indian spices and yogurt, then slow simmered for hours until tender and tangy and served with Basmati rice.

Chicken Pad Thai

A delightful version of the Thai favorite featuring wide flat rice noodles topped with roasted white-meat chicken and simmered with carrots and scallions in an exotic peanut sauce.

Lamb Koftis

Lamb marinated in a secret recipe of the most classic spices, and then formed into traditional koftis, or meatballs. The finishing touch? It's served on a bed of aromatic long grain white rice.

Chicken Nuggets, Chicken Tenders, Chicken Bites and Tandoori Seasoned Chicken Nuggets

Made from the meat of chickens raised on a vegetarian diet and never given antibiotics, ever!

What a line up! Are you ready to try some Saffron Road? Good, because we're ready to give some away. We’ll pick five winners at random to receive five coupons for free Saffron Road entrees. To enter, leave a comment below by August 11 and tell us which of the entrees you’d try first and why.

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301 comments

Comments

A A says …

Ah! Can't choose. I shall have to resort to the oldest and wisest way of choosing known to mankind.... eenie- meenie- miny-...moe! Tandoori Seasoned Chicken Nuggets!!!!

Ab says …

I'd try Chicken Biryani because it's my favorite dish my mom makes :)

HASINA OLUOMI says …

I AM SO EXCITED THAT YOU GUYS ARE GOING TO CARRY SOME HALAL PRODUCTS AT YOUR STORES! i LOVE YOUR STORE AND I HAVE BEEN TELLING MY FRIENDS AND FAMILY TO GIVE THEIR BUSINESS TO YOU. LIVE NEAR THE TARZANA ,CA AND THE PORTER RANCH STORE,CA. I HOPE THEY WILL CARRY IT SOON. I CALLED AND THEY DIDN'T KNOW ANYTHING ABOUT IT, SO IF YOU CAN TELL ME WHICH STORES ARE GOING TO CARRY IT, PLEASE. THANKS

Bobby H says …

@HASINA OLUOMI, Saffron Road is nationally available at Whole Foods Market stores, however selection may vary from store to store. Contact the store to check that they have exactly what you want and if they don’t you can always request that they order it. Thanks!

A.Qadeer says …

All of the entrees sound delicious, but the one that has my mouth watering right now is the Morrocan Stew. I can just imagine all the differnet spices coming together in my mouth and making me say umm umm good!

Nusrat ahmed says …

Congratulations,i.am so happy that halal food is included,I love eastern and western dishes as long as those are halal. Thank you so much.

diane sabatini says …

I'd love to try the Chicken Tikki Marsala. I have never tried these but they look delicious and nutritious. Thank you.

Sami Malik says …

Thank you Whole Foods for carrying halal foods! I plan to try the chicken pad Thai first because I love Thai food and its very difficult to find it halal.

Alison says …

I'd first try the Moroccan Lamb Stew.

N.H. Senzai says …

Humanely treated meat in wonderful flavors!

zeeshan says …

Chicken pad Thai. Why? Because it would save me a 25 mile drive!!!!

Faryal Faruqi says …

I really appreciate your efforts for making our life easier and healtheir ,i am always looking to buy halal ,healthy food at my local supermartket ,i cant tell how much happy i am to see halal entries at whole food market.Thank you thank you thank you .

Farzeen Jehan says …

I miss home! so I want to try the chicken biriyani and the lamb saag. But in all honesty, i wouldn't mind trying any one of em right now.

Melisa says …

Yum! Finally, a mainstream, halal product available!

Arooj Syed says …

Thank you Whole Foods for recognizing Muslims as part of USA. I have never been to your store as it is quite far from where I live but your halal offerings will make me drive the distance for sure.

Noor-Malika Chishti says …

I tip my hijab to Whole Foods for introducing halal foods! The media has said you pulled this campaign so I am delighted to find it is not so. Thank you Whole Foods for setting such an important example of embracing the diversity of the communities within the United States. All of the offerings look great and I am sure American Muslims will appreciate the choices they will have when shopping at Whole Foods. I would begin with sampling Lamb Vindaloo.

Z VandenBout says …

The Moroccan Lamb Stew sounds really interesting.

Charlotte Adams Signal says …

We shop Whole Foods frequently and are always pleased by the excellent customer service and the variety of food choices. It is pleasing to see that Whole Foods serves all segments of the population-we would have expected no less from this high quality food provider. Hopefully, this madness to label the company because it chooses to serve everyone will remain limited to a very few. Thanks Whole Foods-we look forward to continuing to shop.

Abdullah Al-Syed says …

I recently bought a few Saffron Road entries at Whole Foods in New York, and I was pleasantly surprised to taste authentic Indian cuisine prepared in a way that is compatible with my religious beliefs. The portion size is moderate (go healthy!) but the taste is phenomenal, something which I was not expecting for frozen food. In short, if you are on the lookout for delicious, halal, Indian/Middle Eastern food that requires a minimum of time to prepare, I'd highly recommend Saffron Road. It's also priced very reasonably!

LOA says …

I love Saffron Road products and that the meat is humanely treated.

Diane Kelley says …

I am a patriotic, vegan American and I am shocked by this unwise business decision. Halal is disgusting, unsanitary and incredibly cruel to animals. Unfortunately, I will no longer be able to be a Whole foods customer.

Sharfaa Junaid says …

Thank you for your kind consideration of Muslims during Ramadan. We really appreciate it! I would try the Lemon Basil Chicken or the Chicken Pad Thai first. As a Muslim of South Asian descent I usually get the all the Indian and Pakastani food I want. Its the other types of food that your miss out on when you only eat halal. I'm excited to think about walking down the frozen section and actually getting a meat item for once!

Sarah Patrick says …

I spent a month in Jordan and it really started to change my dietary habits. I appreciate all Whole Foods and Saffron Road are doing to expand knowledge and access to certain dishes and preparation methods in the US.

Rabia says …

Thank you whole foods for finally providing Halal food and helping us celebrate Ramadan.

Omar says …

I was so happy when I saw these Halal products at whole foods. I would definitely love to try some of these out iA :)

Reesham says …

I'm very eager to try the lemongrass basil chicken. It's very difficult to find Halal prepared mals that are not your typical Indo-Pak cuisine. I'm so impressed with the Saffron Road Line up of Frozen meals. I can' t wait to try them all.

Stefan says …

These products are so good! I haven't tried the Lemongrass Basil Chicken yet and it looks great!

Rania says …

I'm so excited to hear about Saffron Road's Halal options! This Ramadan I would love to try Lamb Koftis and Chicken Tikka Masala because they sound amazing. But if i won, I'd try all the tasty sounding dishes so i can experience them all and pick my favorite! Ramadan Kareem!

Mohammed M. says …

Sweet! I love that Whole Foods now has halal meat. I want to try the Chicken Tenders cause they look tendericious. :-) I shouldn't be looking at all this good food while fasting. :P

Janice Bradley says …

I can't believe the news reports that right wing bloggers are attacking the idea of providing high quality products that meet the qualifications of religious (Islamic) dietary restrictions. Please do not cave to these backward fanatical elements. Keep providing this delicious and nutritious food.

Donna says …

Lamb Vindaloo! I love Indian food, especially spicy. And this entree will fit the bill very nicely. Thank you.

HHB says …

I would love to try all of these to be honest (and most likely will). But I think I will bee-line to the Chicken Tikka Masala and Moroccan Lamb first. Thanks WFM for venturing into Halal foods. It is a kind, thoughtful gesture and I'm sure it will pay off.

Bobby H says …

Hi everyone, We’d like to address the many comments regarding the promotion of halal products in our stores. We are still carrying and promoting halal products for those that are celebrating Ramadan this month. We never sent a communication from our headquarters requesting that stores take down any signs or remove any part of this promotion. We have 12 different operating regions and unfortunately, one region reacted to some negative online comments by sending out directions to promote halal certified foods and not specifically the holiday of Ramadan. We’re extremely excited about offering a selection of halal products for our shoppers and we stand behing them AND our promotion of them.

Habeeb says …

I'm currently working on convincing my dad (who's out grocery shopping) to check out the Whole Foods by our house and buy some of these entrees. First choice is easy! Moroccan Stew here I come.

cyrus says …

I commend your move to expand your halad selection. You have definitely won my dollars and support despite the few bigots who would want you to be racist and hateful of other religions.

hashir says …

uhh i cant wait seriously....gonna go buy it tomorrow ....i hope it stays even after ramadan....I AM TIRED OF EATING SEA FOOD....GIVE ME MEAAAT!!!

Emin Ozkan says …

Thank you for serving halal products. I would like to try chicken tenders, best,

Sumaira says …

Thank you Whole foods for introducing this Halal range.This news is the best gift to us.We eat only halal meat.We always wanted to try Thai and European cuisines with chicken,lamb or beef but we were unable to (since they are mostly made with non halal meat).The alternate was a compromise home cooked attempt at these.However this is a blessing.I most certainly will like to try pad thai ,lemongrass basil chicken first.God Bless You!

Allison B says …

@Jonathan Freed Since both Halal and Kosher are religious dietary laws, a religious leader would be better suited to answer your question about specific similarities and differences between the two.

Bayyinah says …

Thank you so much for offering halal foods for Muslim customers like me, and thank you for thinking of us this Ramadan. Never let xenophobia get in the way of your integrity and social conscience.

sonya says …

i would try chicken pad thai because i love thai food but always have to end up getting the vegetarian option. so excited i can finally have chicken pad thai!

Kitty says …

I'd try the Lamb Stew.

Hina Khokhar says …

I would try the Moroccan Lamb because I aboslutely love lamb!!!

Rukhpar Mor says …

Chicken Nuggets all the way! As a Muslim, I barely get to eat chicken nuggets, which is sad because it is such a typical American side dish. I know of only one other company that has halal chicken nuggets so this is definitely something I would buy from Saffron Road. I also have a blog dedicated to Orange County and geared towards Muslims and this would be such a hit with my readers-Whole Foods Offers Halal Products! =)

Noreen McMullin says …

I would try the lemongrass basil chicken because it looks so tasty and I love lemongrass.

Nusrat ahmed says …

Congratulations........Muslim americans were restricted in choice of food,I am all for it.you have made my day. Thank you so...........muchb

Fahad Khan says …

I love the Saffron Road products! Chicken pad thai is my favorite!

Nora says …

Yay can't wait to try the halal chicken entrees. Thanks WF, u making my food shopping so much easier :)

Sean says …

That Moroccan Lamb stew looks and sounds amazing. If it tastes half as good as the marketing has made it appear, I should be in for a real treat.

marilou b says …

I'm married to a thai and so has been exposed to different thai food from their family dishes. I have always ordered pad thai in all thai restaurants to see who has the best. So Im curious to what the saffron road pad thai has to offer.excited to also try chicken biryani. My college friend is pakistani and introduced me a while back to this amazing dish.

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