Whole Story

The Official Whole Foods Market® Blog

A Whole New Gift Box

By Bill Tolany, October 24, 2010  |  Meet the Blogger  |  More Posts by Bill Tolany
Go to our gift box page, choose one of five delightful (we think), affordable ($40 to $60, plus shipping) gift boxes, order online. Done! Your gift will be delivered to the doorstep of your choice. Simple. And since it’s from Whole Foods Market, you know your gift is going to show your giftee that you care in a whole new way. When we started developing this line of gift boxes, we tried to keep what everyone likes about gift boxes while also remaking them as only Whole Foods Market could. That meant choosing our products and materials quite differently than what you might typically find. Here’s the rundown: PRODUCTS Other gift boxes might contain foods with artificial preservatives, flavors and hydrogenated fats. Not ours. Just like in our stores, we carefully selected all products to meet our strict Quality Standards. PACKING MATERIALS Other gift boxes frequently come with a lot of waste. Inside our gift boxes you’ll find the finest natural and organic products, but you won’t find Styrofoam peanuts or bubble wrap filler. Instead, we used 15% post-industrial waste shredded paper that is compostable and recyclable. SHIPPING BOX Other gift boxes are frequently shipped inside yet another box to protect the interior. Not very green. We did things differently. By using a higher quality corrugated cardboard in one box instead of lower quality in two, we were able to use fewer resources. And the cardboard we did use is certified by the Forest Stewardship Council (license code FSC-C101601). Now that you know you can feel good about giving these, here are the five gift boxes to choose from. The Gift of Grub – Summer sausage (with no artificial nitrates!), shortbread, nuts, caramels, chocolate and more. You’re Zenzational — Lotions, bath salts and other personal care products. Get Warm, Get Fuzzy – Coffee, tea and cocoa together with plenty of sweet treats. “You Rock” Box o’ Choc – A tremendous amount of chocolate, including bars, cookies and brownie bites. Ciao Down – Pastas, sauce, pesto and other classics combine for easy Italian feasts. If you are ready to order, go right ahead! If you think you’ll check these out the next time you are in the store, stop right there! These gift boxes are ONLY available to order online. That’s how we can give you the best pricing and the quickest delivery. Oh, and if you want to order large quantities, that’s okay with us. To find out how and to answer other questions, check out our Gift Box FAQ. Obviously this is a new venture for us and we’re excited to hear what’s working and what needs tweaking. Check them out, order them for giftees (or for yourself!) and let us know what you think.
Category: Trends & New Stuff