At Whole Foods we believe everyone should be able to afford to eat quality food. Some think higher quality means higher price, but think again! We have secrets to share! The first step toward eating better on a budget is spending your money on actual food so you get the most nutrition for your buck. Cheap food is usually made from cheap ingredients, often including synthetic preservatives and dyes. We offer real food, free of artificial ingredients and hydrogenated fats at the best price possible, especially when you know where to look.