Elizabeth Leader Smith

Blog Posts By Author

July 10, 2014 @ Whole Story
Are you observing Ramadan or simply searching for quick delicious meal options? Saffron Road’s halal frozen entrées, frozen chicken nuggets, organic crunchy chickpea snacks, appetizers, broths, simmer sauces and desserts make it easy.
July 9, 2014 @ Whole Story
Whether you’re making ice cream sundaes or sandwiches, no amount of sprinkles can mask the taste of bad ice cream, so start with the good stuff. Here’s the scoop on our ice creams: there are no hydrogenated fats, artificial flavors, colors or sweeteners.
July 8, 2014 @ Whole Story
Move over New York strip steak. I’m ready for something new. Luckily, Beau Klose, one of our expert meat guys here in Texas, helped me navigate the meat counter pointing out hidden gems sure to make my summer more delicious and my grilling more adventurous.
June 29, 2014 @ Whole Story
It’s time to recognize the potential of our old pals ketchup, mustard and mayo. Sure this trio is a barbecue necessity, but they can do so much more than that. Imagine homemade sauces, dressings, marinades and glazes. Your cool factor goes up and you save money on fancy condiments.
June 26, 2014 @ Whole Story
Backyard barbecues are casual by nature, so don’t spend hours cooking in preparation. However, it would be a shame not to get a little adventurous and try grilling a less common cut of meat or mixing a new cocktail. The solution: get the best of both worlds and make some, buy some.
June 20, 2014 @ Whole Story
No meat? No problem. Whether you’ve recently adopted a plant-based diet or are hosting a summer barbecue with vegetarian or vegan guests, fear not. We have delicious ways to help.
May 15, 2014 @ Whole Story
In my experience, simple is best when dining al fresco - think finger foods and store-bought shortcuts and prep as much as you can at home. After dining in parks, botanical gardens and beaches, I’m happy to share what I’ve learned.
March 11, 2014 @ Whole Story
The mild, satisfying flavor & melt-in-your mouth texture of farmed salmon is pleasing to kids & adults alike, yet unanswered questions about its origins may leave a bad taste in your mouth. We debunk six myths about farmed salmon at Whole Foods Market.
February 12, 2014 @ Whole Story
From Wednesday, February 12 to Tuesday, February 25, for every 120 cartons of Smooth Move tea sold, Traditional Medicinals will purchase 1 bicycle to enable children to make the long bike ride through the Thar Desert to school.
February 5, 2014 @ Whole Story
Here are a few of the goodies we’re eating, drinking and recommending this month.
December 22, 2013 @ Whole Story
Here are a few beverage trends you might be seeing on the shelves at Whole Foods Market®; let’s raise a glass to variety!
December 8, 2013 @ Whole Story
La dolce vita for me is sharing good eats with friends. Over the years I’ve found that a dessert party is one of the most delightful, least stressful and utterly scrumptious ways to celebrate the season. Here’s my advice for a deliciously easy dessert buffet.
December 4, 2013 @ Whole Story
Ham vs. turkey. Gingerbread cookies vs. sugar cookies. There are plenty of debates centered on yuletide traditions. At my house, though, there’s no question: there will be eggnog. Nog for Everyone With lots of houseguests this month, my holiday motto is “Make some, buy some” so it’s Whole Foods Market® to the rescue. Not only is there organic traditional dairy eggnog, but there are also great non-dairy options to suit vegan or lactose intolerant celebrants.
November 28, 2013 @ Whole Story
I’m all for one-stop errands. In college, it was the coffee shop/laundromat. Today it’s just natural that I holiday shop where I grocery shop. No, I’m not gifting collards and cashews. Instead, I’m reaching for truffles, flowers and toys and clothing and picking up ingredients for homemade gifts. Here’s how: Gifts Under $5, $10, $15 and $30
November 14, 2013 @ Whole Story
What ingredients do you need to prepare a delicious Hanukkah? Seasonal favorites, like root vegetables, hearty whole grains and a selection of proteins, are always important to have on hand this time of year. Beyond that, here are my top suggestions for outfitting your pantry. Like all of the products we carry in our stores, these essentials meet our strict quality standards, which require no artificial preservatives, colors, flavors, sweeteners and hydrogenated fats.
November 4, 2013 @ Whole Story
I’m grateful for sound solutions for special diets. After hosting The Big Meal for more than five years with some vegan guests, here’s what I’ve learned. There are a few approaches: the host offers a vegan main, a side and a dessert; vegan guests bring dishes and the host makes a couple too; or the entire meal can be vegan. Whichever strategy you choose, a vegan Thanksgiving is easier and tastier than you may think. I promise. Recipes for Success
November 2, 2013 @ Whole Story
Between travel, school plays and work functions, does a homemade holiday seem as unrealistic as flying reindeer?


A University of California, Santa Barbara graduate, Elizabeth Leader Smith joined Whole Foods Market in 2007 with experience in marketing, public relations and backpacking throughout foreign lands. She has contributed to the company’s community relations, events and media relations efforts in Austin, Texas and currently supports the global communications team as a writer — all of which she’ll tell you may be the best jobs in the world. After a two-year stint in the United Kingdom, Elizabeth returned to Austin, where she’s happily reunited with sunshine and breakfast tacos.