Elizabeth Leader Smith

Blog Posts By Author

October 10, 2013 @ Whole Story
As a child, a night of trick or treating typically ended in a monster game of trading candy with my siblings. As a mom of two, I’m still trading up when it comes to candy though now I’m swapping frightful mysterious ingredients for choices I feel good about. Are you looking for treats, not tricks, this Halloween? Have no fear, Whole Foods Market® carries mummy-approved candy and treats that live up to the high quality standards of all our products. That means there are no hydrogenated fats and artificial preservatives, colors and flavors lurking in these treats.
October 4, 2013 @ Whole Story
Growing up in the Midwest, October meant a warm kitchen filled with aromatic baked goods, soups and sauces. Although I’m in a warmer climate now, I still equate autumn with some of my favorite flavors. Lucky for fall food lovers like me, Whole Foods Market® makes a great season even better with new delicious products to try. These latest additions on our shelves are made without hydrogenated fats and artificial preservatives, colors and flavors.
September 25, 2013 @ Whole Story
Grab your mug; Sunday is National Coffee Day and we’re celebrating! The Newest Coffee Shop
September 2, 2013 @ Whole Story
I write about food for a living. I’ve vacationed in cities simply to indulge in the food. I may or may not have married my husband for his pancake recipe. So why is it so difficult to feed my preschooler nutritious meals without a suppertime standoff?
September 1, 2013 @ Whole Story
From choosing organic to avoiding added sugar, tiny victories add up to big improvements on your plate. These latest additions on our shelves are just the thing if you’re looking to feel good about the offerings at your table. Plus, like all products on our shelves, these new offerings are free of hydrogenated fats and artificial preservatives, colors and flavors!
August 12, 2013 @ Whole Story
My family’s incredible summer (beach days and theme parks and road trips, oh my!) often didn’t translate to very wholesome meals (take-out and eating out and desserts, oh no!). Now that we’re getting back to our routine, balancing healthy choices, busy schedules and the kids’ taste preferences would seem like an impossible feat if it wasn’t for tiny victories. 
August 1, 2013 @ Whole Story
Back to school can mean back to the drawing board at mealtime. Here are a handful of new products to help you rise and shine at the breakfast table, beat sad sack lunches, dazzle at dinnertime and satisfy snack time cravings.  Remember, like all products on our shelves, these new offerings are free of hydrogenated fats and artificial preservatives, colors and flavors!
July 4, 2013 @ Whole Story
Every month at Whole Foods Market®, we’re pleased to add many new products to our shelves that have passed the testing and tasting and met our strict Quality Standards. Here are some new products that we think you'll enjoy in July.
June 29, 2013 @ Whole Story
In anticipation of the cacophony of “Are we there yet?”, “I’m bored” and “I’m hungry,” I’ve collected a few of my favorite snacks and games to keep the kids (and adults) happy. Hopefully these can help you and your road warriors too.
June 25, 2013 @ Whole Story
These ruby jewels are at their peak of deliciousness, and Whole Foods Market® is celebrating with our 4th annual Cherry Fest. We’re giving away five pounds of hand-picked cherries each to five randomly selected winners who share what they would do with that many cherries.
June 21, 2013 @ Whole Story
If you’re looking to fill your shopping cart with organics without emptying your pocketbook, it pays to know when to reach for them. Here are seven ways to go organic without going over your budget.
June 21, 2013 @ Whole Story
With more organic options than ever in every aisle, it’s time to clear up some common misconceptions. Here are five myths that we’re happy to debunk so you can shop with ease.
June 19, 2013 @ Whole Story
Choosing organic food supports farmers and producers who believe in good health, quality foods and earth-friendly sustainable agricultural practices.
June 1, 2013 @ Whole Story
From vacation spots to haircuts to romances, summer is all about trying new things. So why not try some of our latest products too? Every month, we’re pleased to add many new products to our shelves that have passed the testing and tasting and met our strict Quality Standards.
May 30, 2013 @ Whole Story
Imagine tasting your way through your local community, meeting local artisans and growers, hearing their stories and then helping bring their products to market to share with others. Now imagine this is your job.  A forager is someone who searches widely for food or provisions. Whole Foods Market® has local foragers across the nation helping us source from more than 6,500 local vendors. From country farms to urban bakeries, these on-the-go team members seek out the best local products, so we can bring more great stuff to our customers.
May 24, 2013 @ Whole Story
Today about 25 percent of the produce sold at our stores comes from local farms, and storewide anywhere from 10-30 percent of the products on our shelves come from local producers depending on availability, store size and the needs of the community.
May 21, 2013 @ Whole Story
Our selection of meat and poultry is renowned for great taste and superior quality. We believe this has a lot to do with the care that goes into raising the animals and the true partnerships we develop with the farmers and ranchers that supply our stores.
May 13, 2013 @ Whole Story
When you visit our meat counters, you get quality meats that meet our strict animal welfare standards. This dedication to animal welfare at farms and ranches and the level of transparency in our stores help you make informed choices about the meat you eat.
May 12, 2013 @ Whole Story
The right combination of spices can give your meal a Southern kick, island flare or Texas twist. Try them with beef, tofu, fish, pork chops, chicken breasts and vegetables.
May 7, 2013 @ Whole Story
Hip hip hurray Saturday is World Fair Trade Day! We’re celebrating by stretching the festivities from Friday to Sunday with a three-day sale on hundreds of Whole Trade® products.


A University of California, Santa Barbara graduate, Elizabeth Leader Smith joined Whole Foods Market in 2007 with experience in marketing, public relations and backpacking throughout foreign lands. She has contributed to the company’s community relations, events and media relations efforts in Austin, Texas and currently supports the global communications team as a writer — all of which she’ll tell you may be the best jobs in the world. After a two-year stint in the United Kingdom, Elizabeth returned to Austin, where she’s happily reunited with sunshine and breakfast tacos.