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John grew up in Iran, Norway, Indonesia and other points Middle East, not realizing how this fact schooled his palate in the ways of adventurous eating until he moved back stateside in the 90s and couldn’t find decent labneh. His years in the world of marketing and launching food and wine brands have fired his passion for discovering that new flavor, intriguing texture or soon-to-be-hot varietal. Getting to share his gastro-viticultural knowledge with Whole Foods Market readers makes him very happy indeed. A few more ingredients for his happiness recipe: kayaking, playing the drums, getting into the zone in the kitchen, and being a husband and dad in Austin, Texas.