Get ready for a great read! John Mackey, Co-founder and Co-CEO of Whole Foods Market®, lays out a bold new blueprint for capitalism in his fresh, new book: “Conscious Capitalism: Liberating the Heroic Spirit of Business.” Available today in all of our stores and anywhere books are sold, John and co-author Ray Sisodia explain how capitalism “is inherently good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity.”
Check out what John has to say about business being heroic:
John and Raj show that reinventing capitalism to “conscious capitalism” is an extraordinarily powerful system of value creation mutually benefitting all stakeholders involved. It is a common mindset that there are winners and losers in life like in sports, elections, ratings, etc., but the co-authors point out that business is not a zero sum game; it is actually the ultimate positive sum game when businesses operate with higher purpose beyond profits and create value for all involved. They like to call it “Win6” and John explains it well here:
Lots of successful companies are operating with a raised level of consciousness to help all of humanity and there are case studies in the book highlighting well-known businesses in addition to Whole Foods Market. When talking about this book with others, some have immediately jumped to thinking this is corporate social responsibility (CSR), but it’s not. Practicing “conscious capitalism” puts every business decision at the very core of a company’s higher purpose rather than being grafted on as a standalone program to ward off criticism or help manage a business’ reputation like CSR usually does. Here’s more:
We hope “Conscious Capitalism” inspires you to “liberate your heroic spirit” at work, at home, as a consumer and as a tenant on planet earth. Want to know more? Find lots of details in our pressroom and at academyforconsciousleadership.com or at consciouscapitalism.org.