When our Upper West Side store was built at 97th and Columbus--on the very corner where the highly revered New York jazz venue, Mikell’s Jazz Club, once stood--some of the eclectic neighborhood’s long-time residents were concerned about how this new store would change their neighborhood. To demonstrate its commitment to honoring the neighborhood’s heritage, Whole Foods Market Team Members partnered with the Jazz Foundation of America
, Sugar Hill Brewery
in Harlem, and community activists and organizations to create the Jazz Legend Series. This series--which kicked off shortly after Upper West Side opened in 2009-- recently began its second fall run. Each Friday evening during the series, the store is filled with the sounds of true, high-quality jazz performances. And due to its efforts to become a true part of its community, the Upper West Side store has not only been embraced by once-skeptical local residents, but has also become a unique gathering place where neighbors come to shop, eat, and be with each other while enjoying some amazing music.
Check out the Upper West Side’s store page
to learn more about upcoming performances in the series.