Today we are launching our 2011 Whole Planet Foundation Prosperity Campaign and we hope you will join us! (Read on for a chance to win a trip to Peru to witness the benefits of microcredit firsthand.) It’s easy to donate either in our stores or donate online. You can also spread the word to your social network or start your own campaign. Together we can solve the persistent problem of world poverty and hunger! Whole Foods Market has funded over $7 million for Whole Planet Foundation and microlending projects. Shoppers have donated nearly $6 million to Whole Planet Foundation® in past campaigns. Whole Foods Market Team Members have donated $2 million through our paychecks and suppliers have donated $1.6 million for microcredit. With this support and through valued microfinance institution partners worldwide, Whole Planet Foundation has empowered 130,000 clients with microcredit loans in five years, supporting over half a million people in 30 countries in Asia, Africa and Latin America with a chance to escape poverty. Please join our 2011 campaign and give a hand up to 70,000 more people. This video explains what we do and why Whole Foods Market created Whole Planet Foundation.And to help share the magic of microcredit, we are partnering with Intrepid Travel to give away a 10-day trip for two to Peru. Step back in time in the Sacred Valley, witness the glory of Machu Picchu and more on this 9-night/10-day adventure for 2 including airfare, accommodations, local transportation and select meals. You’ll meet Whole Planet Foundation-supported microcredit clients and partners in the field to see firsthand how your donation helps alleviate poverty worldwide. From mountains to jungle, seasides to great plains, you’ll experience Peru's incredible natural and historical highlights on this awesome adventure. Retrace the steps of the Incas to Machu Picchu, admire colonial cities, explore vibrant markets and meet the locals in this South American country with a difference. Return home with incredible memories of the panoramas and people of Peru. Find out more about this tour at Intrepid Travel and click here to go to the contest entry page — must enter by March 31st (full rules on the contest page).