We know, Earth Day isn’t here until April 22nd, but we love to celebrate all month long! We’re passionate about honoring our planet and one day simply isn’t enough time. We know our customers care just as much as we do – and sometimes even more! So let’s take the whole month of April to share what we’re doing and what you’re doing and what else we could all be doing to help the Earth. Now, let’s get the Earth Month party started! In the spirit of making a difference, and in a moment of tooting our own horn, here’s a look at some of the fun things we’ve got planned. As of Earth Day (April 22nd), we will no longer sell red-rated swordfish in our seafood department. Want to know more? Learn about how to make informed choices from sea to plate. We’ve developed new Quality Standards for Organic Body Care because we believe very strongly that the meaning of the word “organic” shouldn’t change as you walk around our stores. Watch for more info about these new standards next week. On Earth Day we’ll debut (drum roll, please) our new Quality Standards for Household Cleaning Products to help make sure your cleaning products aren’t dirty! You’ll see more about this later in the month. During the month of April, we’re presenting the Do Something Reel™ Film Festival, a collection of six provocative, character-driven films focused on passionate people making a world of difference. This nationwide traveling festival will be presented in 70+ cities in celebration of Earth Month. More about this coming soon, and you can find a screening near you and check out this trailer about the Festival. For more about our green efforts, check out our Green Mission page. April is a great time to reflect on how the “little green things” we all do in our daily lives really add up. We really are making a difference together. And, you know, keep holding our feet to the fire. We really do appreciate those of you who encourage us to always do more. Got plans to celebrate Earth Month? Let’s hear ‘em!