Today’s a big day for us.
Not just because it's Earth Day but because as of today, in support of healthier oceans and to help reverse overfishing trends, Whole Foods Market® will no longer carry red-rated wild seafood. From now on, all of the wild-caught seafood we carry will be from fisheries certified sustainable by the Marine Stewardship Council (MSC), or green (best choice) or yellow (good alternative) species rated by Blue Ocean Institute (BOI) and Monterey Bay Aquarium (MBA).
A number of years ago we stopped selling several extremely depleted stocks, such as orange roughy and bluefin tuna; now we’ll no longer offer species rated red by BOI and MBA. Species such as Atlantic halibut, grey sole, skate wing, sturgeon and turbot, among others.
Watch this video to understand why this is an important (ahem) sea change.
If one of your favorite seafood species is red-rated, fear not. There are other fish in the sea!
Still a little murky? Our seafood page is your compass to navigating seafood sustainability in our stores and our talented fishmongers are your capable captains, happy to answer any of your questions.
Happy Earth Day!