Parmageddon: It's the end of the World Record
We’re shattering the world record! More than 400 wheels of Parmigiano Reggiano will be simultaneously cracked and sampled across all of our stores. Join us in our official attempt at breaking the current world record! Stop by to capture Specialty Team Leader Alex CRACK the Parmigiano. Share your photos on Whole Foods Market Instagram and tag #parmcrack for a chance to win a $250 gift card.