Whether you are already committed to buying non-GMO, or you are just starting to learn about it, here are some key things to know about the Non-GMO Project and what it means when you see our little orange butterfly on a label.
Three years ago, while attending a National Cattleman’s Beef Association trade show, I learned about a new generation of growth promotants for beef cattle. The discussions left me feeling concerned as the conversations were all focused on red meat yield per animal. While I wasn’t very familiar with the term beta agonist (which is a type of growth promotant), the mechanism that was being discussed reminded me of performance enhancement drugs commonly used by athletes.
Whole Foods Market commits to full GMO transparency by giving supplier partners five years to source non-GMO ingredients or to clearly label products with ingredients containing GMOs.
Today, we stood up for the consumer’s right to know by announcing that all products in our US and Canadian stores containing genetically modified organisms (GMOs) must be clearly labeled within five years. We heard our customers loud and clear asking us for GMO labeling and we are responding where we have control: in our own stores.
Whole Foods Market supported California’s Proposition 37 because we believe consumers have the fundamental right to know how their food is sourced, grown and produced. We are disappointed that the initiative did not pass. We do believe that awareness of this issue was significantly raised during the campaign, and we are encouraged by the labeling efforts now underway in many other states. We hope that ultimately these efforts will lead to a single federal labeling standard.
I've been in the grocery business for more than 30 years. Since I opened my first store in Weaverville, California in 1977, I've talked to customers about everything from diet choices to recipes to organic gardening. Over that time I've had the opportunity to see firsthand what Whole Foods Market customers want is information about the food they're buying.