4 Hints for At-Home Hair Color

Coloring at home is convenient, and it allows you to make informed decisions about what you’re putting on your head (and absorbing through your scalp). Because hair dyes can contain shady ingredients, our Whole Foods Market stores carry Naturtint Hair Permanent Hair Color, which is formulated without ammonia, resorcinol or parabens.
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DIY Ultra-Hydrating Hair Mask

If you’re blessed with naturally curly hair, sometimes your locks need a little extra love. Maybe heat and humidity have made your ends go frizzy? Perhaps color treatments or frequent washing have wreaked havoc on your hair cuticle, the outermost protective layer of your hair? We asked Rose Hyde, co-founder of Alaffia, to help us with a hydrating hair mask recipe that you can whip up at home.
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Pack Like a Pro with an Airplane-Friendly Travel Bag

Whether you’re a seasoned traveler or an amateur (like me), we've got recommendations for airplane-friendly sizes of some of our favorite products. Now you can sail through security and arrive in beautiful style.
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DIY Belly Balm for Pregnant Mamas

Pregnant moms, soothe your stretched, itchy belly skin with this simple and effective belly cream that you can make at home from familiar, plant-based ingredients.
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Savvy Summer Skin Care

Ready for Action: Your Summer Survival Kit

Summer is a great time to widen your workout options. Of course, it’s easier to be adventurous when you have the right tools. That’s why Whole Foods Market® is pleased to release our Ready for Action summer survival kit on June 27th. Hurry! It’s only available for a limited time while supplies last.

DIY Beard Oil with Whiskey

Our friends at Aura Cacia shared a recipe for DIY beard oil made with whiskey and plant oils. It’s time to grab your vintage-style whiskey flask and get crafty!
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Hemp History Week: Sow the Seed + a Sale

It’s the 6th annual celebration of Hemp History Week and our US stores are closing out the week with sales on select products that contain hemp. But first a bit about what Hemp History Week is all about.
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Flawless Summer Festival Hair

From heat and humidity to sweat and sun, music festivals present a myriad of challenges for pretty hair. I took a quick poll of my festival-fanatic friends to find out how they stay cool and look cool too. Here are their top six tips.
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4 Tips for Applying Sunless Tanner

Was your first experience with sunless tanner not a particularly sunny one. Never fear! Sunless tanners have come a long way. For a sun-kissed glow without the harmful rays, read the product instructions carefully and follow these four simple tips.

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