Roses for Relief: Give a Flower and Give Back

Every week Whole Foods Market imports Fair Trade roses from Ecuador, and when a 7.8 magnitude earthquake hit the country earlier this year, our floral buyers wanted to find a way to help the thousands of families displaced by the disaster. This week, individual long stem roses will be available for purchase in our floral departments for $2 each, and 100% of the proceeds will go toward a guaranteed $100,000 donation to Hogar de Cristo, an emergency home contruction program.

Celebrate World Fair Trade Day with Savings

We applaud our vendor partners who have created or shifted to supply chains with a commitment to ethical trade. Shop and save on fair trade coconut oil, chocolate, grains and more. Here’s a preview of what’s in store for you.

Pick Whole Trade Roses for Valentine’s Day Value

This Valentine’s Day, surprise your sweetheart with Whole Trade® roses that support healthy ecosystems and thriving farmworker communities.

Support Whole Trade and Save

Smart shoppers want to know more than ever about how their food was grown, who picked it, and how it made its way to market — the Whole Trade Guarantee makes that possible.

Cooking with Bell Peppers

Bell peppers may not steal the spotlight like some other vegetables do (kale, we’re looking at you!) but this versatile veggie can add color and crunch to some of your favorite dishes such as salads, sandwiches and stir-fries.

Whole Trade Flowers Help Colombian Children Blossom

In Colombia, families face many obstacles to educational success. Government-funded public schools typically provide only one year of preschool, and many schools operate on a half-day schedule. Working parents with infants and toddlers often struggle to find high-quality child care during those crucial early years. 

Whole Foods Market sources some of our Whole Trade® flowers from Elite Flower in Facatativá, Colombia, where an innovative program provides early childhood education, primary school and scholarships for children of farmworkers.

Whole Trade Bell Peppers Ring in Social Change

Crisp, refreshing bell peppers can really spruce up spring dishes. When you buy Whole Trade® bell peppers from Mexico, you’re also helping to make tangible improvements in real people’s lives!

Valentine’s Day Gift Ideas

Whole Foods Market’s legendary Quality Standards make it my go-to place for Valentine candies, luxurious body care, and Whole Trade® flowers that give back to the communities where they were grown. Here’s a quick run-down of the goodies I’ll be giving as gifts this year.

Set the Table with Beautiful Thanksgiving Flowers

Fresh, vibrant blooms on a holiday table cover a multitude of hosting sins from children’s toys sprawled out at guests’ feet to the slightly over-toasted sliced almonds in the salad. Flowers make everything better – especially flowers with the Whole Trade® Guarantee.

The Spear-it of Sharing: Whole Trade Asparagus

When you bite into a spear of Whole Trade® asparagus, the first thing you’ll notice is exceptional quality and flavor. It pairs well with the delicious knowledge that your meal is helping to make real improvements in real peoples’ lives.


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