The Community Center that Pineapples Built

Whole Trade Guarantee PineapplesBack in 2007 I wrote copy for signs and brochures about a new program at Whole Foods Market®, our Whole Trade® Guarantee. It’s a set of strict criteria for buying products from developing countries and ensures:

Categories: 

Finca Corsicana: No Ordinary Farm

Opening Ceremonies at Finca Corsicana in Costa RicaIn the little town of La Virgen, Costa Rica you’ll find Finca Corsicana, a Whole Trade® Guarantee partner that supplies Whole Foods Market® with pineapples.

Categories: 

The Beautiful Faces Behind Whole Trade Flowers

Team Member Dawn shares her poignant story of how her life was changed on her trip to meet the people the Whole Trade Guarantee program helps.
Categories: 

Share Your Love with Whole Trade Flowers

Roses are the tried and true favorite when Valentine’s Day rolls around, but it’s time to put a new twist on this traditional favorite. Choose Whole Trade® roses to show your loved one that you care about them and workers in the developing world.
Categories: 

Power to the Pepper!

Red, orange, yellow or green, organic or conventionally grown, raw or cooked, Whole Trade® bell peppers are an excellent source of vitamin C, a versatile tasty staple and have the power to change lives.

Make the Most Out of Your Mixed Bouquet

You can express your personal style with your holiday bouquet and make it last longer, too!
Categories: 

How Chocolate Supports Classrooms

In Tanzania, our Whole Trade® Guarantee means a “social premium” is paid when Whole Foods Market® purchases chocolate that supports the Tanzania Schoolhouse Project.
Categories: 

How Flowers Support Education

Whole TradeThe early autumn weather here in Austin has been gorgeous and I’ve loved being able to hang out outside and prep my fall garden. In addition to my usual vegetable beds, I’ve decided to experiment with some lily bulbs.

Categories: 

How Bananas Can Improve Lives

 

 

Little did you know that slicing a banana into your morning cereal or smoothie could help make the world a better place. Anytime you see the Whole Trade® Guarantee on an item, it means that the product meets specific key criteria:

Categories: 

What is the Whole Trade Guarantee?

You may have seen the Whole Trade® Guarantee seal on various items in our stores, but you may not be sure what exactly the Whole Trade® Guarantee is. Simply put, this little label is an extension of our core values. Anytime you see the Whole Trade® Guarantee on an item, it means that the product meets key criteria:

Categories: 

Pages

Subscribe to RSS - Whole Trade