Made Right Here

Enjoy these products made fresh in our stores: Oven-Ready Seafood, Seafood Fish Burgers, Smoked Prawns and Seasoned Salmon, Fish Dips and Smoked Salmon and Tuna Spreads.

Meet Your Producer

Highland Bay

Highland Bay Seafoods is an independent Scottish family gourmet seafood business established by Charles Eckersley OBE in 1958. Look for fresh and frozen varieties in our Seafood departments.

Quality Standards

Our farmed seafood standards are the highest in the industry, with third-party verification to ensure suppliers meet the standards. (URL)

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While we offer many fresh cooking ideas to excite your palate, we also maintain an old-fashioned emphasis on service. Our team members have the knowledge and expertise to educate you about seafood choices, provide cooking tips and recipes, and even marinate your seafood for you while you finish the rest of your shopping.

With our incredible selection, a visit to our seafood department is an expedition of flavors that includes a vast array of fresh and frozen selections, as well as all the marinades, sauces, seasonings, herbs and other ingredients you need to complete a meal with seafood as the centerpiece.

All of our seafood is under close scrutiny from the farm or boat all the way to our seafood case. We build partnerships with farmers and fishermen that are committed to your health, the environment and the integrity of our oceans, and we source local seafood whenever possible.

We aren't afraid to buck standard industry practices that we find questionable — like using artificial preservatives to boost water weight and extend shelf life, or carbon monoxide to enhance color.

Farmed Fish

When it comes to farmed seafood, we know exactly where ours comes from, what it was fed and more importantly, what it wasn't fed! When it's done responsibly, fish farming — also known as aquaculture — provides high-quality fish, can be environmentally friendly, and can be a crucial way to supplement the supply of wild-caught fish. And we know we can trust the farmers we partner with because they are world leaders in environmentally responsible aquaculture. Together with scientists and environmentalists, they helped us to develop our strict Quality Standards for Aquaculture, which include:

  • No use of antibiotics, added growth hormones and poultry and mammalian by-products in feed.

  • Traceability that allows us to track our farmed seafood — where it came from and how it got to our stores.

  • Requirements that producers minimize the impacts of fish farming on the environment by protecting sensitive habitats such as mangrove forests and wetlands, monitoring water quality to prevent pollution, and sourcing feed ingredients responsibly.

  • Strict protocols to ensure that farmed seafood is not escaping into the environment and that wildlife around the farm is protected.

Seafood Sustainability

Our goal is to work with the passion of our customers, the commitment of our skilled seafood buyers, and the dedication of our many seafood suppliers to help move our stores — and the seafood industry as a whole—toward healthier oceans. We're proud that back in 1999 we were the first U.S. retailer to offer Marine Stewardship Council (MSC)-certified seafood. And our momentum didn't stop there. Our farmed seafood standards are the highest in the industry, with third-party verification to ensure suppliers meet the standards. Our new wild-caught seafood rating program provides information about the sustainability status of all non-MSC certified wild-caught seafood in all store seafood cases. With our new commitments to purchasing seafood from the most abundant, best managed, fisheries, we're working hard to turn the tide in the direction of greater sustainability.

Our tireless commitment to quality doesn't end there. We also offer the finest frozen seafood for convenience, value and year-round availability of seasonal favorites. And frozen seafood offers an added benefit for the planet: Its carbon footprint is smaller since it can be transported by boat instead of by air. Some species, such as farmed shrimp, are flash-frozen upon harvest to capture their fresh-caught flavour and texture. Seasonal wild salmon is also flash-frozen to ensure a steady supply during winter when fresh, wild salmon is not an option.

Whether it's wild-caught or farmed, fresh or frozen, everything in our seafood department adheres to our strict Quality Standards, which are the highest in the industry.